Esterquats Market Size, Share & Industry Analysis, By Form (Dry, Liquid), By Application (Personal Care products, Fabric Care Products,Home Care Products, Industrial, Others) and Regional Forecast, 2023-2030

Esterquats are classified as products obtained by reacting with substituted quaternary ammonium compounds from long-chain fatty acids that are extracted from plant or animal feedstock. Esterquats represent a new generation of surfactants grouped as cationic surfactants, which are often used in fabric care goods and personal care. Esterquats serve as softening agents for clothes and in personal care items. Prominent areas of use for esterquats include fabric care products, in which they are used for fabric softener growth. Certain esterquat uses include hair conditioners, such as flotation aids in the oil and gas industry, power release agents and antibacterial agents, among others

Increasing consumer awareness and increased household per capita income drive the global market size of the esterquats. Advances in technology, high-performance and low-cost product specifications have led to the adoption of esterquats for processing of fabric softeners.

Key Market Driver -

Growing consumer awareness for eco-friendly products and increased per capita income of the consumers is propelling the esterquats market

Key Market Restraint -

Risk related to safety of usage is restraining the growth of the market

However,inappropriately handling of the product can cause skin irritations and allergies. Proper health precautions need to be taken before use of esterquats to aviod dangerous skin diseases which may be a deterrent to the market value of esterquats in the expected timeframe.

Market Segmentation:

Based on form, the market for Esterquats is further segmented  into dry and liquid. Based on application, the market is segmented into personal care products, fabric care products, home care products, industrial and others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Key Players Covered:

The global esterquats is fairly fragmented, with a number of global & regional players operating. Some of the key players in the esterquats market includes AkzoNobel, P&G, Colgate-Palmolive, Chemelco International, Solvay Group, Evonik Industries, Berkshire Hathaway Inc., Dow Chemicals, Italmatch Chemicals, Kao Chemicals and others

Key Insights

• New Advancements in Production Technologies


• Key Trends in the Esterquats Market


• New Product Launches, Expansions, Key Players


• Ranking of Key Players in the Market

Regional Analysis:

The esterquats has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In terms of both consumption and output the Asia-Pacific zone dominates the esterquats market. The esterquats are expected to see a rising demand from India, China and other Asia-Pacific countries. Increasing market awareness of the ingredients used in the manufacture of personal care products and fabric care products is likely to support development in this area. In this market North America shows substantial growth. Demand for distilled liquid fabric softeners, which over the projected timeframe is expected to improve volume consumption. Furthermore, detergents containing fabric softeners are also increasingly being used, increasing demand for esterquats in the region.

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Europe has a significant market share as the  competition is influenced largely by government legislation related to the use of environmentally friendly goods for end-use applications. The availability of various variants of fabric softeners which offer consumer friendly characteristics is likely to increase the use of the product in the area. Latin America is one of the fastest growing esterquat markets worldwide. Growing environmental issues, such as water protection, lead greatly to an increase in demand for the product.

Segmentation

Esterquats Industry Developments

• May 2015, Japanese chemical firm Kao completed the building of a new chemical plant in Shanghai, Fine Chemical Industrial Park in Shanghai City, China. The new plant is located over an area of 83,000 m² and was built for Kao Chemical Industries (Shanghai). Kao's manufacturing base for chemical products in China will be expanded to a total of three plants.


• June 2019, Kao Chemicals announced expansion of KSA’s satellite Houston office. The move was undertaken to support the continued growth of Kao’s Chemical business in the United States market which is being supported out of Houston office.