Europe and Middle East Cleaning Services Market Size, Share & Industry Analysis, By Type (Window Cleaning, Floor Care & Vacuuming, Carpet & Upholstery Cleaning, Vehicle Cleaning, Manufacturing, and Others), By End-User/Industry (HoReCa [Hotels, Restaurants, and Catering] and Facility Management [Healthcare, Business & Corporate, Manufacturing, and Others]), and Regional Forecast, 2024-2032

The Europe and Middle East cleaning services market size was valued at USD 133.40 billion in 2023. The market is projected to grow from USD 139.57 billion in 2024 to USD 217.25 billion by 2032, exhibiting a CAGR of 5.69% during the forecast period.

Businesses and institutions often partner with cleaning contractors to conduct facility cleaning activities effectively. Institutions increasingly prefer hiring professional floor cleaners to perform personalized facility cleaning activities. In Europe, newer cleaning contractors are adopting augmented reality (AR) technologies to implement immersive training programs and guide cleaners about the protocols and cleaning routes in a real-time environment. The continual adoption of such technologies enhances cleaning workers' efficiency and boosts facility cleaning operations. For instance, in October 2024, ABN Cleanroom Technology, a Belgium-based cleaning contractor company, partnered with Hasselt University to start working on the prototype of CleanAR, an AR technology-based cleaning tool for efficiently cleaning the facility.

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Market Dynamics

Market Drivers

Rising Number of Cleaning Contractors and Cleaner Professionals to Drive Market Growth

An increase in the number of cleaning contractors offering professional solutions and a rising number of cleaning workers positively contribute toward cleaning services market growth across Europe and the Middle East. In addition, stricter governmental regulations to maintain hygiene and cleanliness at the food service facilities and institutions along with increased awareness of maintaining hygienic and sanitation practices are fueling demand for cleaning services across Europe and the Middle East. In August 2024, the International Sanitary Supply Association (ISSA) implemented ISSA’s GBAC STAR program and data tracking system to monitor the frequency of cleaning, usage of cleaning supplies, tasks performed by workers, and time spent per task at the American University Campuses. These systems have been implemented to ensure stricter cleaning operations on campuses.

• Growing Institutional and Industrial Infrastructural Facilities to Favor Market Expansion

Growing institutional & industrial infrastructural real estate facilities and their preference for exhibiting cost effective facility cleaning contracts favor market growth across the Middle East & Europe. According to the data published by the European Union (EU), as of 2022, around 32.3 million active enterprises were operating in Europe, with 3.4 million new businesses established that year. In addition, increasing demand for specialized cleaning solutions, including deep cleaning sessions, window cleaning, floor cleaning, carpet cleaning, and janitorial cleaning, is significantly boosting service revenues across Europe and the Middle East.

Market Restraints

Increasing Preference for Implementing In-house Managed Cleaning Activities to Restrain Market Growth

The increasing number of industries and institutions preferring in-housing managed cleaning activities is significantly impacting the services revenues of prominent industry players/contractors, restraining market growth in Europe and the Middle East. In addition, the incidents of goods or equipment theft due to unprofessional outsourced facility management contracts limit the institutions’ spending on these services across the region.

Market Opportunities

Emergence of Biodegradable Cleaning Agents and Sustainable Tools to Favor Market Growth

Increasing the usage of biodegradable cleaning agents, recycled material-based cleaning tools, and energy-efficient cleaning robots by cleaning workers is creating newer market growth opportunities. In addition, many businesses are implementing ESG (Environmental, Social, and Governance) practices to encourage sustainable sourcing of cleaning tools, ethical operations, and responsible procurement activities. These trends are creating newer business growth opportunities for facility management contractors to expand their presence in the cleaning solutions market.

Market Challenge

Business Losses and Bankruptcy Incidences to Challenge Market Development

Bankruptcy incidences and business losses due to economic inflation could significantly lower institutional spending on cleaning service contracts, posing challenges to market growth. In addition, cancellations of cleaning contracts due to factors such as limited availability of labor, closure of facility operations, freezing of the labor hiring activities, and incidences of war present challenges to key companies conducting business operations across Europe and the Middle East.

Market Trends

Growing Adoption of IoT-based Devices to Boost Market Development

Industrial facilities and office buildings use IoT sensor-based devices to track occupant movement, monitor air quality, and detect hazardous gases in real-time. Such sensor-based devices efficiently guide cleaners about the cleaning requirements of high-traffic areas and germ-sensitive zones, establishing proactive maintenance and housekeeping necessities. The increasing adoption of IoT-based devices by industrial and institutional facilities is revolutionizing the overall housekeeping solutions industry.

Impact of COVID-19

Limited access to professional cleaning workers due to the threat of coronavirus infection during the COVID-19 pandemic impacted institutional and industrial cleaning operations across Europe and the Middle East. In addition, the shortage of cleaning products and tools caused by global supply chain disruption during the pandemic further hindered cleaning operations in these regions. Cancellations of pre-established cleaning contracts due to the pandemic significantly lowered service revenues across Europe and the Middle East.

Segmentation Analysis

By Type

Floor Care & Vacuuming Segment Led the Market due to Technological Advancements in Floor Cleaning

By type, the market is divided into window cleaning, floor care & vacuuming, carpet & upholstery cleaning, vehicle cleaning, manufacturing, and others.

Floor sanitizing services are provided at a higher cost due to the time-consuming and labor-intensive nature of floor cleaning. The increasing demand for professional floor cleaning contracts among residential and commercial buildings’ has made the floor care & vacuuming segment the leading segment in the European market in 2023. Floor vacuuming is also considered the most common form of cleaning service in industrial settings. Advancements in the development of innovative industrial floor scrubbers and increasing utilization of green cleaning technology-based floor cleaning solutions by floor care professionals are supporting the demand for floor care services in European and Middle Eastern industrial settings.

• In 2024, Combimac B.V., a Netherland-based manufacturer of special electric motors and centrifugal fans, launched the Combimac scrubbing system, a high-performance industrial floor scrubber, at the Interclean Amsterdam 2024 event. The scrubbing system comprises four disc brushes, squeegee, and suction systems.

Others segment, which includes services such as restroom cleaning, duct cleaning, medical instrument cleaning, wall washing, and disaster cleaning & restoration, holds the second-largest Europe and Middle East cleaning services market share. This segment is slated to grow at the fastest rate during the forecast period from 2024-2032, driven by the increasing demand for maintaining clean and sanitized restroom spaces to avoid bacterial infections in commercial settings, including offices, retail stores, and hospitals.

The window cleaning segment is slated to grow at the third fastest rate during the forecast period from 2024-2032. Changing window architectural and interior trends, along with the increasing construction of light-filled rooms in corporate settings, are driving demand for advanced window cleaning activities across Europe.

The carpet & upholstery cleaning segment is slated to grow at the fourth fastest rate during the forecast period from 2024-2032. The carpet & upholstery cleaning segment is mainly driven by rising demand for eco-friendly cleaning of the carpet upholstery and other services and increasing adoption of professional homeware maintenance solutions among restaurants & cafes in the region.

Airline companies focus on cleaning interior surfaces, cabin crews, seats, windows, etc., to maintain a sanitized environment in the aircraft. Increasing demand for the aircraft sanitary services drive vehicle cleaning segment at a considerable rate during the forecast period of 2024-2032. The adoption of innovative vehicle washing machines by airports and transportation companies is driving revenues from vehicle cleaning services in Russia, the U.K., Germany, France, Saudi Arabia, and Italy.

The manufacturing segment is slated to grow at the fifth-fastest rate during the forecast period from 2024-2032 due to the growing expansion of industries such as automobile and electronics. Increasing need for adopting specialized plant degreasing solutions drives the manufacturing segmental growth in the region.

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By End-User/Industry

Facility Management Segment Led Owing to Rising Need for Deep Cleaning Solutions

Based on end-user/industry, the market is segmented into HoReCa and facility management.

The facility management segment captured a major market share in 2023 and is slated to grow at the fastest rate during the forecast period from 2024-2032. The increasing need for deep cleaning services, including floor cleaning, upholstery cleaning, and machinery & equipment degreasing, particularly in manufacturing plants and transportation facilities, has led to considerable revenue generation services in this segment.

The facility management segment is further segmented into healthcare, business & corporate, manufacturing, and others. The healthcare segment is slated to grow the fastest during the forecast period from 2024-2032. Rising demand for sterilization and disinfection services to remove germs in hospitals and medical clinics drives healthcare segment growth.

The business & corporate segment held a major market share within the facility management segment in 2023. Continual corporate settings’ focus on maintaining a sanitizer working environment and their growing focus on maintaining employee well-being, alongside stricter hygiene standards in business settings, is driving demand for janitorial services in these environments. In addition, the rising number of small & medium scale enterprises spending on affordable floor cleaning contracts will further business & corporate segmental growth during 2024-2032.

• According to the (Monsha’at) Small and Medium Enterprises General Authority, the number of SMEs in Saudi Arabia increased from 1.27 million in the third quarter of 2023 to 1.31 million in the fourth quarter of 2023.

The manufacturing segment is growing due to the need for specialized cleaning products such as degreasers, emulsifiers, and cleaning acids for machinery, instruments, and production plants.

Others segment include end-users, including logistics, warehousing, packaging settings, educational institutions, public venues, retail stores, and agriculture. The adoption of sustainable hygiene practices and increased spending on contract facility management solutions across these industries are fueling growth in this segment. 

Growing infrastructural facilities related to the food service outlets and increasing demand for green formulation-based dishwashing detergent among food service establishments drive HoReCa segmental growth.

The HoReCa segment is further segregated into hotels, restaurants, and catering. Higher demand for the maid and utensil cleaning services at restaurant settings resulted in the restaurant segment capturing a major market share in 2023. The restaurant segment is slated to grow the fastest during 2024-2032.

Hotel and catering segments are expected to grow at a second and third-fastest-growing rate during 2024-2032. The growth in restaurant and catering, along with increasing tourist arrivals, and growing hotel occupancy rates is boosting the demand for cleaning services in the hotel sector. According to the Government of Dubai, Economy and Tourism, Dubai welcomed 11.93 million overnight visitors from January to August 2024, a 7% up compared to the same period in 2023.

Europe and Middle East Cleaning Services Market Regional Outlook

Europe

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The European market was valued at USD 123.56 billion and held a major market share in 2023. The demand for cleaning services in Europe is driven by the stringent sanitation and hygiene standards and the increasing need of maintaining cleanliness in industrial & public places. In addition, the growing number of institutional infrastructural facilities, including hospitality settings, hospitals, and others, preferring professional contractors utilizing sanitizing tools made from recycled sources, further support market growth across Europe.

• For instance, in March 2024, Zoflora, a U.K.-based disinfectant manufacturer, introduced a new eco-friendly product, the Concentrated Pod. This product allows consumers to refill existing spray bottles, significantly reducing plastic waste by 99%. Combining effective cleaning power with sustainability, it appeals to consumers looking to minimize their environmental footprint while maintaining cleanliness.

Germany's market held the leading share in the European market in 2024 due to the large number of cleaning contractors offering solutions to institutional and industrial facilities. Rising preference for premium-priced deep cleaning solutions and janitorial services in large-scale enterprises also drive market growth in Germany.

Major Players in the Cleaning Services Market

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Middle East

In the Middle East, growing commercial sectors and rising number of infrastructure, including shopping malls & complexes, hospitality settings, educational institutions, and corporate offices in Saudi Arabia, UAE, and Qatar, is accelerating demand for cleaning services. In addition, increasing collaborations between contractors and public facilities, along with ongoing business expansion, are boosting service revenues in the region.

• For instance, in October 2024, Marina Facilities Management LLC., a UAE-based operator of facility management services, partnered with Airport International Group to deploy four state-of-the-art cleaning robots at Queen Alia International Airport (QAIA).

COMPETITIVE LANDSCAPE

Key Market Players

Continual Focus on Geographical Expansion to Favor Key Players’ Services Revenues

The competitive landscape of the market provides valuable insights into various competitors. It includes detailed profiles of various companies operating in the market, highlighting their business models and strategic initiatives and examining the financial health of these companies, including revenue generation and overall financial performance. The report also details the investments made by companies in research and development, indicating their commitment to service innovation. The report also cover other aspects of the cleaning services market including services improvements made by key players.

Key players focus on geographical services expansion to increase their cleaning and facility management services revenues. In addition, they establish partnership with the cleaning equipment manufacturers to utilize innovative cleaning products in their services. For instance, in 2023, Principle Cleaning Services Limited, a London, U.K.-based contract cleaning solutions provider partnered with Skyline Robotics to bring autonomous window cleaning robots in its sites at London. ISS World, CCS Cleaning, Markas International, Assured Cleaning, and DussMann are a few of the leading players in the market. The Europe and Middle East market is extremely fragmented, with the top 5 players accounted for 3.11% of the market share in 2023.

List of Key Companies Profiled in The Report

• CCS Cleaning Service (The Netherlands)


• ISS A/S (Denmark)


• Markas International (Italy)


• Assured Cleaning Services Ltd. (U.K.)


• Dussmann Stiftung & Co. KGaA (Germany)


• Crystal Facilities Management Limited (U.K.)


• Symclean Industrial Ltd (U.K.)


• Armonia (France)


• Initial Saudi Group (Saudi Arabia)


• Cleaners In Europe (Germany)


• ABM INDUSTRIES INCORPORATED (U.S.)

Key Industry Developments

• December 2024 - SOHAR Port and Freezone signed an agreement with ALLIED ONDOCK CONTAINER SERVICES LLC (AOCS) to access ALLIED ONDOCK’s washing/cleaning, inspection, repair, and container depot services. This partnership allows the ALLIED ONDOCK to expand its container services in the Middle East.


• February 2024 – ISS A/S, a global cleaning services provider, mobilized its USD 171.96 million integrated facility management contract to the Department for Work and Pensions (DWP), Government of U.K. The partnership allows ISS A/S to offer catering, cleaning, technical services, and workplace experience services to more than DWP 800 sites.


• May 2024 – ISS A/S extended its partnership with Barclays, a U.K.-based global bank, to expand its cleaning services to Barclays offices in the U.K., Ireland, The Americas, Europe, the Middle East, and Asia. In August 2023, the company extended its partnership with Capgemini to provide facility management services to the partnered company’s offices located in EMEA, North America, and India.


• November 2023 – Alstom- Signalling Office-PMRP established an eight-year contract agreement with CrossCountry, a British train operating company. The partnership enables Alstom to provide maintenance, cleaning, and overhauling services for the CrossCountry and Super Voyager fleet until 2031.


• October 2023 – Principle Cleaning Services Limited partnered with Skyline Robotics to install Skyline Robots for its window cleaning services. These robots are compliant with the 2023 RBR50 Robotics Innovation award.

REPORT COVERAGE

The Europe and Middle East cleaning services market research report offers an in-depth analyzes of the market, highlighting crucial aspects, such as prominent companies, service types, and end-user areas. Besides this, the report covers key trends, the competitive landscape, and significant industry developments. In addition, the report explores several factors contributing to market growth.

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Report Scope & Segmentation