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Europe Room Cell Module Market Size, Share & COVID-19 Impact Analysis, By Material (Wood, Cross Laminated Timber, Steel Frame, Concrete & Others), By Application (Residential & Non-Residential), and Country Forecast, 2020-2027

Region : Europe | Format: PDF | Report ID: FBI104356



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The Europe room cell module market size was USD 9.33 billion in 2019 and is projected to reach USD 13.79 billion by 2027, exhibiting a CAGR of 5.1% during the forecast period.

Room cell modules are showcasing an increasing demand attributed to its surging usage in various non-residential sectors. Economies such as Germany, Italy, Austria, the Netherlands, and Switzerland have a huge demand for modular buildings in the healthcare, public, manufacturing, and educational sectors. These sectors are offering strong opportunities to Europe room cell module manufacturers, thereby boosting the market growth. Additionally, the evolving government initiatives to reduce construction waste and promote green buildings is set to drive the Europe market growth.

COVID-19 Pandemic: Halt of Manufacturing Activities & Exports to Restrain Growth

The recent emergence of the COVID-19 pandemic has increased market uncertainty and volatility. It is leading to the complete production shutdown imposed by India, China, the U.S., Italy, Israel, the U.K., and other countries that are significantly affecting the business behaviors. The volatility in the stock market around the world has had an adverse impact on stock prices and trading volumes for manufacturers.

Moreover, trade volumes are expected to fall steeper in sectors with complex value chains, particularly in fixtures, fittings, and plumbing products, which are pre-installed in modular while conducting construction activities. This would result in a significant decline in new residential and non-residential construction activities. It is set to further shrink the demand for room cell modules.

Furthermore, countries in the EU are considered as major contributors and exporters for domestic construction products, which includes prefabricated wooden buildings, French windows, tiles, flagstones bricks, ready mix concrete, and more. The disruption caused by European countries is creating a negative impact on domestic and overseas sales.


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Adoption of Innovative Approaches and Techniques is a Vital Trend

Nowadays, room cell modules are preferred in a variety of high-end residential and commercial construction projects. The leading construction companies are focusing on modular buildings and prefabricated buildings. Currently, these are gaining more popularity in Europe than in any other region across the globe. The concepts of lean manufacturing and standardized project management are gaining traction in the construction industry.

Moreover, the suppliers of the modules are tending towards adopting lean manufacturing techniques as they include the overall production process stages (i.e. design, manufacturing, transportation, assemble on-site and supply chain) and can improve the operational performance, identify & evaluate process improvement measures, and improve the overall construction workflow.


Adoption of Model-driven Prefabrication & Green Building Modules to Drive Growth

The usage of Building Information Modeling (BIM) by industry professionals is set to boost the level of integration of model-driven prefabrication processes over the forecast period. A few primary reasons for manufacturers to opt for model-driven prefabrication are its cost-effectiveness, ability to reduce construction time, and improve project quality. Remarkably, prefabrication and room cell module manufacturers are more likely to use BIM to prefabricate the building elements and components off-site. It is expected to drive market growth dramatically in the near future.

Moreover, the application of prefabrication units aids in meeting the green construction goals and is expected to grow during the forecast period. Besides, factors, such as reduced operational energy, lower material waste, reduced disruption, and a safer working environment to neighboring communities, are expected to propel the demand for room cell modules.


Rising Off-site Manufacturing Investments & Financial Crisis to Hinder Growth

The room cell module industry comprises modules that are manufactured in the factory and are designed for transporting them from the factory to the site. These modules are then assembled on the site of the customer. Room cell module is all about off-site manufacturing that involves huge investments, but has long term returns, enabling a stable market growth.

Furthermore, the ongoing COVID-19 pandemic has caused huge disruptions in the market. According to the European Commission, the sum of persons employed in the construction sector in Spain, Italy, France, Germany, and the United Kingdom cumulatively accounted for 61% of the total workforce of the EU construction sector. The adverse impact of such prolonged restrictions has delayed the ongoing construction projects further resulting in the economic slowdown and high unemployment rate.  


By Material Analysis

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Steel Frame Segment to Dominate Stoked by Their Possession of Beneficial Properties

Based on the material, the Europe room cell module market is segmented into wood, cross-laminated timber, steel frame, concrete, & others.

The steel frame segment has the dominant market share and is set to exhibit the highest CAGR during the forecast period. Steel frames are the most procured materials by room cell module manufacturers. This is owing to the high tensile strength with affordability, ductility, and lightweight of the steel skeleton.

The cross-laminated timber (CLT) and wood segments are projected to showcase a progressive growth rate in the coming years. Both are mainly preferred as structural and prefabricated materials. They are considered to be a good building material with excellent soundproofing. Hence, they are expected to generate significant shares of the market. Apart from that, concrete is used for building a strong surface base that can withstand the heavyweight of multi-story structures appropriately.

By Application Analysis

Non-residential Segment to Lead Backed by Rising Number of Hotels in Developing Countries

Based on the application, the Europe room cell module market is segmented into residential & non-residential.

The non-residential segment has showcased significant growth over the past few years and is expected to hold the dominant share of the market. The growth is attributable to the rising number of hotels and other start-ups in the developing economies. It is resulting in the high demand for non-residential room cell modules. Additionally, the ongoing pandemic is creating a high demand for relocatable modules from the healthcare sector, which, in turn, is projected to continue in the coming years. On the other hand, the residential segment is expected to exhibit steady growth in the near future backed by the financial burden and the declining GDP of various countries.


Based on regions, the market is categorized into Nordics, Great Britain, France, DACH, Benelux, Italy, Spain, Portugal, and the rest of Europe.

European countries, namely, Great Britain, France, DACH, and Nordics are opting for these modules as it offers sustainable relocatable facilities that are cost-effective. At the same time, it provides prefabricated multi-story structures for residential and non-residential applications. The DACH region holds the highest market share due to the emergence of small and medium enterprises that offer efficient room cell module facilities. Also, the rising number of room cell module projects across Germany is set to accelerate growth.

The above-mentioned trend is being followed by Great Britain, Nordics, France, and Benelux, in order to optimize the traditional construction methods and to offer flexible prefabricated modules. Besides, the growing initiatives by governments for developing eco-friendly housing projects are resulting in the continuous demand for room cell modules. This is further compelling the manufacturers to implement innovative model-driven and green building processes to increase construction. It is expected to augment the market growth.


Market Leaders are Focusing on New Product Developments to Intensify Competition

Key players including Wernick Group, Lechner Group GmbH, Max Bögl Bauservice GmbH & Co.KG, Kaufmann Bausysteme GmbH, and Ausco Modular are currently dominating the Europe room cell module market with ~38-43% share.

The share of these players is owing to their prevailing presence in the modular construction industry, along with their unique product offerings and innovative construction approaches. End-users are inclining towards venturing with these companies in order to get paramount service and infrastructure. Also, modular construction is done by those organizations with high infrastructure spending capacity. Thus, they are preferring to tender the project to the prominent players.


  • Kaufmann Bausysteme GmbH (Austria)

  • Max Bögl Bauservice GmbH & Co.KG (Germany)

  • Ramtech Building Systems, Inc. (United States)

  • Lechner Group GmbH (Germany)

  • Modular Genius (United States)

  • Northgate Industries Ltd. (Canada)

  • Ausco Modular (Australia)

  • ISB Industries (Italy)

  • Wernick Group (United Kingdom)


An Infographic Representation of Europe Room Cell Module Market

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The report provides an in-depth analysis of the market dynamics and competitive landscape. It offers various key insights including recent industry developments in the market, such as mergers & acquisitions, macro, and microeconomic factors, SWOT analysis, and company profiles.


  • April 2020: Ausco Modular received a deal to construct a modular facility to replace the clubrooms that got wiped off because of the ferocious Ravine fire in January. The new facility would be equipped with unisex compliant change rooms, a large social room for community events, storage space, and public amenities.

  • November 2019: Wernick Group was appointed to deliver a two-story building modular teaching facility at Swansea University, United Kingdom. The company utilizes the latest modular system –Swiftplan to ensure building efficiency.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD billion)


By Material

  • Wood

  • Cross Laminated Timber

  • Steel Frame

  • Concrete

  • Others (Glass, etc.)

By Application

  • Residential

  • Non-Residential

By Country

  • Nordics

  • Great Britain

  • France

  • DACH

  • Benelux

  • Italy

  • Spain

  • Portugal

  • Rest of Europe

Frequently Asked Questions

As per Fortune Business Insights, the Europe market value stood at USD 9.33 billion in 2019.

By 2027, the market value is expected to reach USD 13.79 billion.

The market is projected to grow at a CAGR of 5.1% during the forecast period (2020-2027).

DACH held a dominant market share of USD 1.92 billion in 2019.

In terms of material, the steel frame segment is expected to lead the market during the forecast period.

The adoption of model-driven prefabrication & green building modules is a key market driver.

Wernick Group, Lechner Group GmbH, Max Bogl Bauservice GmbH & Co.KG, Kaufmann Bausysteme GmbH, and Ausco Modular are the major players in the market.

In terms of application, the non-residential segment is expected to drive the market.

The major players in the market constitute ~38% - 43% of the market, which is majorly owed to their brand name and presence in multiple regions.

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