Extended Text Labels Market Size, Share, and Industry Analysis By Material (Paper and Plastic), By Type (Resealable and Non Resealable), By End Use (Food & Beverages, Chemicals, Healthcare, Consumer Goods, and Others), and Regional Forecast till 2032

The global extended text labels market is expanding with the extensive product adoption in the pharmaceutical, chemical, food, medical, and pesticide industries.

Extended text labels are labels that can be used to offer more information about a product than any other regular label. They are mainly used for products with limited space for labeling, comprising bottles or cartons.

Extended Text Labels Market Driver

Increasing Utilization of Extended Text Labels in the Healthcare Sector Drives Market Growth

The rapidly growing utilization of extended text labels in pharmaceutical, medical, and nutraceutical usage drives the market growth. They are majorly utilized on medication and supplement bottles to offer critical information such as side effects, dosage, and proper use. The medical data on these labels helps healthcare organizations obey data protection laws, privacy rules, and ethical guidelines. They are also used on medications and medical devices to demonstrate visible signs of tampering, thus driving market growth.

• According to International Trade Administration, the Indian healthcare industry surpassed USD 370 billion in 2022. According to Nexdigm, the healthcare industry is expected to reach over USD 610 billion by 2026.

Extended Text Labels Market Restraint

High Upfront Costs and Volatility in Raw Materials May Obstruct Market Growth

Fluctuations in the raw materials prices such as adhesives, inks, and label substrates, can impact the profitability of extended text label manufacturers. Price volatility creates uncertainty in cost calculations, affecting pricing strategies and margins. These labels can also be expensive to make owing to the volatility in raw materials and the complexity of assembly. They can have over 100 pages of material and need more assembly than single-page labels, hampering the market growth.

Extended Text Labels Market Opportunity

Rapid Advancements in Inkjet and Laser Printing Technologies to Offer New Opportunities

The introduction of the latest technologies, as well as designs, coupled with the rapid advancements made by inkjet and laser printing technologies, offer lucrative growth opportunities. Additionally, the rise in usage of cross-branding applications by the FMCG sector and the evolving regulatory framework also provide profitable growth opportunities.

• As per Britishprint, the U.K. is the fifth largest producer of printed products in the world and contributes almost USD 1.25 billion (GBP 1 billion) to the U.K.'s balance of trade.

Segmentation

Key Insights

The report covers the following key insights:

• Recent Advancements in the Extended Text Labels Market
• Key Industry Trends
• Regulatory Landscape for the Extended Text Labels Market
• Key Industry Developments (Mergers, Acquisitions, and Partnerships)
• Impact of COVID-19 on the Market

Analysis by Material

Based on material, the market is divided into paper and plastic.

Plastic is the dominating material segment. Plastic material provides high tear resistance and is clear, white, and metalized. These capabilities make them a great fit for manufacturing extended text labels for beverages, specialty foods, and other sectors. Plastic also prevents fading and discoloration; thus, the extended text labels can last the entire life of the same product they are attached to. It is also a versatile and durable material, boosting its usage in food and non-food packaging, driving the segment growth.

The paper is the second dominating material segment. The growing sustainability trends and awareness among the manufacturers and consumers drive the segment’s development.

Analysis by Type

Based on type, the market is subdivided into resealable and non resealable.

The resealable segment leads the market. Resealable labels offer numerous benefits for the brand and products, including reduced food waste, increased consumer convenience, easy accessibility, and the ability to have a tamper-evident mechanism on various films. Resealable labels are fully customizable and thus provide excellent creative and branding opportunities. They also remain fully functional in extreme hot and cold temperatures, propelling segmental development.

The non-resealable segment is the second leading segment. The segment will foresee steady growth due to the increasing usage of booklet labels.

Analysis by End Use

Based on end use, the market is subdivided into food & beverages, chemicals, healthcare, consumer goods, and others.

The food & beverages segment is the dominating segment and is anticipated to experience remarkable growth over the forecast period. Extended text labels are a versatile yet cost-effective solution for food and beverage packaging, offering more information than any other standard label. They offer emergency information associated with food and beverage products for users and first responders. They also provide space for extensive regulatory information that might not fit on any standard labels.

The healthcare segment is the second dominating end-use segment. The rising utilization of these labels for pharmaceuticals and nutraceutical products drives segmental growth.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is the dominating region of the global extended text labels market. The surge in demand owing to the implementation of stringent regulations by government bodies associated with the labeling & packaging of varied end-use products aids the market expansion. The rapidly growing food & beverage and pharmaceutical industries in the region also drive the growth.

Asia Pacific is the second-dominating region of the global extended text labels market. The presence of large and small players manufacturing packaging and labeling products drives regional growth. In addition, the growing utilization of these labels in the retail sector aids market growth.

Europe is the third-leading region. Increasing demand for packaged perishable products boosts the sale of extended labels, propelling regional development. Moreover, the expansion of the e-commerce industry and rising digitization also encourage market growth. Middle East & Africa and Latin America markets are experiencing significant growth due to the mounting demand for sustainable packaging and labeling solutions by various end-use sectors.

Key Players Covered

The global extended text labels market is fragmented, with the presence of a large number of group and standalone providers.

The report includes the profiles of the following key players:

• CCL Industries (Canada)
• Resource Label Group LLC (U.S.)
• Star Label Products (U.S.)
• Adcraft Labels (U.S.)
• Faubel and Co. Nachf. GmbH (Germany)
• Fortis Solutions Group (U.S.)
• JH Bertrand (U.S.)
• Premium Label & Packaging Solutions (U.S.)
• Cimarron Label (U.S.)
• Columbine Label Co. Inc. (U.S.)

Key Industry Developments

• In January 2024, CCL declared the opening of a sustainable sleeve label hub in Austria. Nearly 10,000 square meters are devoted to production and a fully automated warehouse, comprising intelligent computer-controlled software to enhance storage space management and automated intra-logistics.
• In September 2023, CCL Industries, a world leader in specialty label, security, and packaging solutions, declared plans to open a new production site in Novi Ligure in northern Italy. The production plant will be the second Italian manufacturing site of CCL food & beverage after the company had acquired a pouch production plant earlier in the same year.