Eyebrow Color Market Size, Share, and Industry Analysis By Form (Gel, Liquid, Cream, Powder, Pen, Pencil, and Others), By Finish (Matte, Glossy, Natural, Shimmery, and Others), By Application (Personal Use and Professional Use), By Distribution Channel (Hypermarkets, Specialty Stores, Online/E-commerce, and Others), and Regional Forecast till 2032

The global eyebrow color market is expanding significantly due to shifting beauty norms and growing consumer interest in personal grooming solutions. Consumers use multiple types of eyebrow color products, including tints, gels, and pencils, to improve their eyebrows through easy application and durable results.

• The U.S. International Trade Commission reported that the country imported 7.8 million units of eyebrow color products during 2023.

Beauty salons, together with personal care retail outlets, utilize eyebrow color products as their main application. Manufacturers develop new formulations, including waterproof and long-lasting products, to address the various preferences held by their consumer base.

Eyebrow Color Market Driver

Market Growth Driven By Evolving Grooming Trends

The onset of beauty and style standards in the trend of really nice eyebrows has greatly increased demand for eyebrow colors. Notably, eyebrow shaping has become a completely normal way of personal grooming through celebrity endorsements and social media marketing of eyebrow products. Additionally, now that grooming is heavily embraced by men, this market is only going to continue to grow. The Food Safety and Standards Authority of India has published that Indian retailers have sold 380,000 sustainable eyebrow colors in 2023, which signifies a greater acceptance of eyebrow grooming by men.

Eyebrow Color Market Restraint

Market Growth Hindered By Competition And Regulations

With almost all shelf space and some attention from consumers dominated by a few prevalent brands, the market is saturating itself, and new brands will find it very difficult to enter the category. Manufacturers have to realize and follow the complicated standards for both cosmetic ingredients and product labels, which also complicate following international regulations. Due to their concerns about reactions and skin issues from chemicals in cosmetics, consumers remain confused as to the safety of products. These constitute barriers to market expansion, as well as entry by other firms.

Eyebrow Color Market Opportunity

Asia-Pacific, Latin America Drive Eyebrow Color Market Growth

Increased disposable incomes across the globe and increased attention to personal care have contributed to emerging market development in Asia-Pacific and Latin America; increased demand for cruelty-free and organic eyebrow colour products provides companies with the opportunity to be innovative in terms of product differentiation. The availability of internet-based web pages for marketing and advertising is an additional tool that allows companies from North America to generate business in a foreign country, while enhancing customer engagement and growing their business revenues.

Segmentation

Key Insights

The report covers the following key insights:

• Drivers, Restraints, Trends, and Opportunities
• Market Growth by Segments (Gel, Liquid, Cream, Powder)
• Key Industry Developments (Product Launches, Partnerships)
• Consumer Preferences (Matte, Glossy, Natural Finishes)
• Growth in Emerging Markets (Asia-Pacific, Latin America)
• SWOT Analysis of Key Players (L'Oréal, Anastasia Beverly Hills)
• Regulatory Compliance and Market Barriers
• Impact of E-commerce on Distribution Channels

Analysis by Form

By form, the market is divided into gel, liquid, cream, powder, pen, pencil, and others.

The industry for gel products is expected to dominate in the eyebrow color market, as reliability and durability in both long-lasting and smudge-proof options attract consumers who are focused on durability and precision value, particularly in high-demand regions such as North America and Europe.

The segment for liquid is also significantly expanding due to the natural finish appeal, particularly with consumers who are focused more on natural finishes. It has also grown popular due to the ease of application and fast-dry options for consumers, particularly younger consumers.

Analysis by Finish

By finish, the market is divided into matte, glossy, natural, shimmery, and others.

Matte finish eyebrow color products are very highly sought after due to their subtle, natural look. It is expected that this market will dominate in the future, especially with consumers preferring a more natural and non-glossy option. Matte finishes will continue to gain share slowly in the future as they support modern beauty trends that encourage natural beauty.

Many people anticipate that the shimmery finish segment will continue to grow considerably in the upcoming years as consumers desire glamorous and bold looks. Social media influencer-driven trends contribute to the demand for cosmetics with shimmery finishes.

Analysis by Application

By application, the market is divided into personal use and professional use.

Personal use is expected to continue to be the dominant share in the eyebrow color market, as individuals become increasingly beauty conscious, consider basic techniques in DIY eyebrow grooming, and have more access to eyebrow products.

Professional use is expected to grow significantly, as beauty salons and makeup artists continue to use and rely on eyebrow color products for their clients, which is further propelled by the growth of the beauty services sector.

Analysis by Distribution Channel

By distribution channel, the market is divided into hypermarkets, specialty stores, online/e-commerce, and others.

Online/e-commerce mediums will dominate the distribution channels of eyebrow color products. The tremendous segment growth of this category around the world is largely attributable to the ease associated with shopping and continued increases in internet access.

Specialty stores are demonstrating considerable growth as well, especially for high-end, niche eyebrow color products. Consumers prefer them as they can provide expertise and good products specifically to the consumer's needs.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

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The eyebrow color market prediction positions North America as the largest leader due to its developed beauty sector and high consumer expenditures, along with its established cosmetic brand market. The advanced retail infrastructure of the region and growing demand for professional grooming services remain the main factors that support the product adoption rate. North America maintains its position as market leader through product formulation innovations and strong brand recognition.

Asia-Pacific demonstrates the highest eyebrow color market growth due to Western beauty adoption, along with rising urbanization and disposable income levels. The expanding young population in Asia-Pacific, together with digital-savvy consumers, is boosting online channel sales. The beauty standards transformation, along with increasing brand awareness, positions Asia-Pacific as the primary growth market for the upcoming years.

Europe maintains a substantial market share worldwide as consumers favor natural and organic products, along with sustainable eyebrow color items. The established beauty and personal care sector of the region maintains a constant demand for its products. The support of clean beauty regulations, together with increasing eco-consciousness, enables Europe to maintain its strong market presence.

Key Players Covered

The report includes the profiles of the following key players:

• L'Oréal S.A. (France)
• Billion Dollar Brows (U.S.)
• l.f. Cosmetics (U.S.)
• Benefit Cosmetics (U.S.)
• Brow Code (Australia)
• MAC Cosmetics (Canada)
• IT Cosmetics (U.S.)
• NARS Cosmetics (U.S.)
• Charlotte Tilbury (U.K.)
• Anastasia Beverly Hills (U.S.)

Key Industry Developments

• In January 2024, Benefit Cosmetics extended its brow products with the release of the Precisely, My Brow Detailer and Precisely, My Brow Wax. The Detailer: Is the thinnest brow pencil ever created, at just 0.8mm, to mimic the look of realistic and natural hair strokes.The Brow Wax: A full-pigmented sculpting solution is available in 12 richly saturated shades.
• In September 2024, Anastasia Beverly Hills debuted its Volumizing Tinted Brow Gel, promising to deliver instant color, volume, and definition for "beautifully groomed, perfectly shaped, look-at-me brows." Key to the product is its lightweight, buildable formula and custom-designed dual-action precision brush for consumers looking to achieve at-home salon-quality brows.