Eyelid Scrub Market Size, Share, and Industry Analysis, By Product (Pre-moistened Scrubs, Spray Scrubs, and Dry Pad Scrubs), By Application (Dry Eye Disease, Blepharitis, and Others), By Distribution Channel (Hospital Pharmacies, Online Pharmacies, and Retail Pharmacies), and Regional Forecast till 2032

The global eyelid scrub market is witnessing significant growth owing to the rising prevalence of eye disorders, including dry eye syndrome, blepharitis, among others, resulting in the increasing product demand. Eyelid scrub refers to the nonabrasive cleaners that help in cleaning the eyelids and soothe the irritation in eyelids among the patient population.

• According to 2024 statistics published by the American Academy of Ophthalmology, about 37% to 47% of patients had signs of blepharitis in the U.S.

Eyelid Scrub Market Driver

Increasing Prevalence of Eye Disorders to Drive the Market Growth

The increasing prevalence of eye diseases such as blepharitis, dry eye disease, and others is resulting in the rising demand for eyelid scrubs among the patient population in the market. This, along with the growing product launches for eyelid scrubs among the prominent players, is expected to contribute to the growing adoption of eyelid scrubs in the market.

• According to the 2023 statistics published by the National Center for Biotechnology Information (NCBI), it was reported that the worldwide prevalence of dry eye disease ranges from 5% to 50%.

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According to data published by the National Centers for Biotechnology Information (NCBI), it was reported that the prevalence of dry eye disease is 27.5 million in the U.S., 22.6 million in the U.K., 18.0 million in Germany, 2.4 million in Australia, and 457.2 million in India.

Eyelid Scrub Market Restraint

Limited Awareness of Eyelid Scrub in Emerging Countries to Hinder Market Growth

There is a growing demand for eyelid scrubs to treat irritation in the eyes among patients suffering from dry eye syndrome, among others. However, limited awareness about the benefits of eyelid scrubs and the limited number of eye check-ups among patients, especially in the developing countries such as China, Brazil, and others, is expected to hamper the adoption rate of these products in the market.

• According to 2024 data published by the Hindustan Times, it was reported that only 1 in 5 people go for regular eye check-ups in India.

Eyelid Scrub Market Opportunity

Demand for Advanced Products to Foster Market Growth in the Future

There is a rising demand for eyelid scrubs for eye conditions among the patient population, resulting in the increasing focus of prominent players toward research and development activities to launch innovative eyelid scrubs, including spray scrubs, and others in the market.

• In July 2021, Bausch + Lomb launched Biotrue Micellar Eyelid Cleansing Wipes for patients suffering from dry eyes with an aim to strengthen its product offerings.

Segmentation

Key Insights

The report covers the following key insights:

• Prevalence of Key Eye Disorders, By Key Countries, 2023
• New Product Launches, By Key Players
• Key Industry Developments (Mergers, Acquisitions, and Partnerships)
• Impact of COVID-19 on the Market

Analysis by Product

On the basis of product, the market is subdivided into pre-moistened scrubs, spray scrubs, and dry pad scrubs.

The pre-moistened scrubs segment held a major market share in 2023. The increasing focus of prominent players toward research and development activities to launch novel products is likely to support the segment growth.

• In July 2019, OCuSOFT introduced the new OCuSOFT Lid Scrub Allergy Eyelid Cleanser for allergy conditions in convenient pre-moistened pads.

Analysis by Application

In terms of application, the market is divided into dry eye disease, blepharitis, and others.

The dry eye disease segment accounted for a significant share of the market in 2023. The segmental growth is due to the rising prevalence of dry eye disease, further resulting in a surging adoption rate and demand for eyelid scrubs among the patient population, contributing to the growth of the segment.

• For instance, according to 2023 data published by Optometry Australia, more than 85% of Australians have experienced dry eye disease (DED) at some point in their lives.

Analysis by Distribution Channel

Based on the distribution channel, the market is fragmented into hospital pharmacies, online pharmacies, and retail pharmacies.

The retail pharmacies segment accounted for a substantial share of market in 2023. The growth is due to the increasing number of retail pharmacies and rising awareness toward regular eye checkups, and the benefits of eyelid scrubs among patients are supporting the adoption rate of these products in the market.

• According to the 2021 data published by CommonWealthFund, there are more than 60,000 retail pharmacies in the U.S. Thus, the growing number of retail pharmacies is expected to augment the adoption rate for eyelid scrubs in the country.

Regional Analysis

Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America accounted for the largest share of the global eyelid scrub market in 2023. The growth is owing to several factors, such as the increasing prevalence of eye conditions, developed healthcare infrastructure, increasing awareness regarding the benefits of eyelid scrubs among the population, and others.

• According to 2021 statistics published by the National Center for Biotechnological Information (NCBI), about 21% of people are suffering from dry eye disease in Canada.

Additionally, Europe is the second-largest market for eyelid scrubs. The increasing prevalence of eye conditions, such as blepharitis and others, is further contributing to the demand for novel eyelid scrub products in the market. This, along with the growing focus of key players toward inorganic growth strategies such as acquisitions and mergers, and others, is further expected to support the growth of the market in the region.

• For instance, according to a 2024 survey published by The Journal of Cornea and External Disease, it was reported that about 21.6% of people amongst 2495 participants are suffering from dry eye disease in Germany. Thus, the growing prevalence of eye conditions is further supporting the rising demand for eyelid scrubs in the market.

On the other hand, Asia Pacific is also expected to grow with a considerable CAGR during the forecast period. The growth is due to the rising number of key players operating in the market offering novel eyelid scrubs.

Key Players Covered

The global eyelid scrub market is fragmented, with many players.

The report includes the profiles of the following key players:

• Heyedrate (U.S.)
• OCuSOFT (U.S.)
• Bausch + Lomb (Canada)
• Prestige Consumer Healthcare Inc. (U.S.)
• Avenova Eyecare (U.S.)
• Alcon Inc. (Switzerland)
• Théa Pharma Inc. (France)

Key Industry Developments

• In October 2024, myze, a digital health platform, launched, The Daily Lid Wipe as a part of daily self-care among the general population with an aim to increase its brand presence in the market.
• In April 2022, Théa Pharma Inc., launched iVIZIA OTC eye care products, including eyelid cleansing wipes, among others in the U.S. This helped the company to strengthen its product offerings.