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Face primer, also called as cosmetic primer is used as base for makeup and other cosmetic products to enhance the coverage and to make the makeup stay for longer time period. There are different types of primers like foundation primer eyelid primer, lip primer, mascara primer, and others. it works as a moisturizer and is also used to create matte look. These primers have various formulations according to the skin type and contain SPF that protects the skin and gives a pearly finished and light reflective complexion.
Increasing demand for face primer from entertainment and film industry is driving the market. Growing film industries like Hollywood, Bollywood, Tollywood and various OTT platforms has substantially increased the demand for makeup products that is one of the important part of character portrayal. Additionally, increasing expenditure of women on makeup and lifestyle is expected to positively impact the market.
However, face primer made using silicone or mineral particles can clog pores and further cause skin breakout and other skin problems. This is expected to hinder the market growth.
Key Market Driver -
Growing entertainment and film industry.
Key Market Restraint -
Potential skin problems.
Based on type, the global face primer market is segmented into water base and water base. Based on product, market is segmented into foundation primer, mascara primer, eyelid primer, lip primer and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global face primer market consists of global & regional players operating. Some of the key players in the market include Smashbox cosmetics, MAC cosmetics, NYX cosmetics, Chanel, Avon, Revlon, Laura Mercier Cosmetics, LVHM, Kao, and others.
The market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to be the largest market attributed to the high expenditure on personal care and cosmetics. Additionally, presence of large manufacturing base is driving the market. Asia Pacific is expected to be the fastest growing market. Increasing population in India & China along with rising film industry in south Asia is expected to boost the regional growth. Europe is expected to show considerable growth due to the rise in disposable income. Latin America and Middle East & Africa is expected to show sluggish growth.
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