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Facial Cleansing Balm Market Size, Share & Industry Analysis, By Product Type ( Normal Skin, Sensitive Skin, Dry Skin and Others ), By End-Users ( Women, Men ), By Applications ( Salons, Spa clinics, Personal Usage ), By Distribution Channel ( Supermarkets and Hypermarkets, Retail Stores, Pharmacy Stores and Others ) and regional Forecast, 2024-2032

Region :Global | Report ID: FBI104132 | Status : Ongoing



Balms are essentially used as a face cleanser to provide a more attractive facial appearance. Facial cleansing products help to remove unwanted dead cells, and impurity materials by unclogging the cell pours during its usage. Cleansing balms provide nourishment and hydration to the face to improve facial glory. Manufacturers in the facial cleansing balm segment are keenly focusing on the ingredients that need to be used to provide effective face cleansing results to the customers. Increasing fast food consumption across the world leads to skin problems such as rashes, dark circles, and wrinkles, which creates necessities for the face cleansing balms.

Rising demand for natural cosmetics products creates lucrative opportunities for organic facial cleansing products. Prominent companies involved in facial cleansing products such as Estee Lauder Inc., St. Ives, L’Oréal, and others use merger and acquisition strategies for business expansion purposes. Moreover, the companies associated with grooming products use the celebrity endorsement strategy for brand building. Additionally, companies use technology innovation and customer-centric approaches to provide effective skincare solutions to end-users.

Increasing awareness regarding personal grooming and hygiene along with growing income levels of the global population is the prominent factor driving the demand for the face care products across the globe. Additionally, improper lifestyle, stress, and long working hours are some of the major factors that lead to skin rashes and dark spots and are likely to create demand for the skin and face care products. Moreover, increasing trends of partying as well as events and festival celebrations across households and commercial places create the requirements for the personal grooming and is propelling the growth of the facial cleansing market.

Furthermore, the rising e-commerce and drop shipping industry coupled with growing internet users is driving the demand for the online shopping of the cosmetics products and ultimately the face cleansing balms. In addition to this, facial cleansing balms are commonly used in spa clinics to improve the glory and skin tone of their customers. Therefore, the growing spa and salon sector is propelling the consumption for the facial cleansing balms by salon and spa clinics. However, the easy availability of the facial laser treatment services by the hospitals is anticipated to restrain the demand for the face cleansing balms.

Key Market Driver -

Rising awareness regarding personal grooming and hygiene coupled with an increasing income of the global population is expected to drive the market growth.

Key Market Restraint -

Easy availability of the lesser expensive facial laser treatment facility in the hospitals for face cleansing purposes is anticipated to hamper the market growth.

Key Players Covered:

The global facial cleansing balm market involves various key players such as L’Occitane, L’Oréal, Estee Lauder Inc., Clarins, Shiseido Co. Ltd., Beiersdorf AG, Dior, Bobby Brown, Olay, No. 7, Sasa, Pixi, Eve Lom, Unilever, RMK, and others.

The global facial cleansing balm market is segmented by product type, end-user, applications, distribution channel, and geography.

By product type, the market is segmented into combination skin, normal skin, sensitive skin, and others such as dry skins, and oily skins. The combination skin segment is expected to hold a major share of the market owing to the fact that facial cleansing balms of combination skin category are commonly useful for all types of skins.

Based on end-user, the market is segmented into women and men users. Women segment is expected to dominate the market as women are more inclined towards face grooming activities.

Based on applications, the market is segmented into salons, spa clinics, and personal usage applications. The personal usage segment is projected to witness a major share of the market because of the daily routine needs of the balms to an individual for face cleansing purposes.

Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, retail stores, pharmacy stores, and others such as shopping malls, and online segments. Supermarkets and hypermarkets segment is expected to dominate the market owing to the easy accessibility and availability of the wide variety of the branded face cleansing products.

Regional Analysis:

By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific region is projected to witness a major share of the market owing to the large presence of the prominent companies associated with the facial cleansing products such as Banila Co., Hunskin, R M Palmer Co., Himalaya Drugs Co. and many others in the countries such as South Korea, Japan, China, and India. Also, rising urbanization rate, as well as improving standards of livings in the region, is likely to increase the consumption of cosmetics products in the face care category. Moreover, facial cleansing balms are widely used to overcome skin aging as it contains benefitting amount of anti-aging serums. Therefore, the large presence of the aged population the countries such as Japan, and China gives rise to the demand for facial cleansing balms. According to the Ministry of Internal Affairs and Communications, in Japan, the aged population with the age of above 65 years was estimated to 35.15 million which accounts for 27.7% of the total population in 2017.       

North America is expected to grow at a faster rate for the market due to the increasing skin related problems among peoples in the countries such as the United States, and Canada. According to the American Cancer Society, a total of 99,550 numbers of new skin cancer cases was found in America in 2018. In addition to this, rising trends of partying and festival celebrations in the region results in the growing need for grooming products.

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By Product Type

  • Normal Skin

  • Sensitive Skin

  • Dry Skin and Others

By End-Users

  • Women

  • Men

By Applications

  • Salons

  • Spa clinics

  • Personal Usage

By Distribution Channel

  • Supermarkets and Hypermarkets

  • Retail Stores

  • Pharmacy Stores and Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In September 2019, Avon UK has launched vegan skincare line ‘Distillery’ that includes cleansing balms, night creams, SPF25 day cream, vitamin C powder, and purifying oil to provide organic grooming solution to the users.

  • In May 2019, Lush, an Australian cosmetic company has launched face oil and cleansing balm of the vegan category to provide solution of smooth and sensitive skin to the consumers.

  • Ongoing
  • 2023
  • 2019-2022

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