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In February 2020, Lactalis Ingredients showcased Lactimilk, an affordable fortified fat filled-milk powder with 24% protein and 28% fat at the Gulf Food Festival in UAE. The product is enriched with vitamins A & D to meet nutritional needs and has been specifically developed for yogurt applications and beverages. The company mainly showcased the product as a response to the growing demand for healthy, better-for-you cost-effective dairy products across the globe. The growth of the global market for fat-filled milk powder is primarily driven by the rising demand for an affordable alternative to whole milk powder. Fat-filled milk powders have extensive applications in the manufacturing of the range of dairy products.
Blending the high quality skimmed milk powder with vegetable fat yields fat-filled milk powder. The powder is spray-dried in order to easily reconstitute the product. The resulting powder has the same physical, chemical and organoleptic properties as a whole milk powder. It helps reducing formulation costs for a product without any impact on its quality. In most cases, the vegetable fats used are palm oil, coconut oil or copra oil, in quantities varying from 26-28%. Low protein fat-filled milk powders are generally used for the reconstitution of milk in dairy beverages while high protein fat-filled milk powders are used for yogurt, curd, and cheese production. The growing popularity of healthier dairy products is driving the demand for vitamins and minerals fortified fat-filled milk powders.
In the view of the recent trend toward cost-effective fat-filled milk powder and milk powders offer an excellent alternative to full cream milk powder. Fat-filled milk powders substitute whole milk powder with similar organoleptic properties without adding an extra cost. They are manufactured using vegetable oils making them a functional alternative to whole milk powders. The growing demand for cost-competitive milk powder alternatives among the commercial-scale dairy products manufacturers is primarily driving the growth of the market. These powders are extensively utilized for the manufacturing of curd and yogurt. The increasing awareness of gut health among consumers in turn increases the demand for probiotic dairy products, which drives the growth of the market.
Key Market Driver -
Rising Demand for Cost-effective Alternative to the Whole Milk Powder
Key Market Restraint -
Rising Trend of Fat-free Dairy Products
The growing awareness of adverse health effects of excessive consumption of fats from dairy products is acting as a key restraint to the growth of the market. There is an emerging trend across the globe to consume fat-free or low-fat food products to prevent health conditions such as obesity, diabetes, and cardiovascular diseases. The increasing demand for low-fat dairy products is hampering the growth of the fat-filled milk powder market. Furthermore, the rising popularity of plant-based dairy alternatives such as almond milk, soy milk, and other non-dairy products is impeding the market growth.
The key players operating in the global fat-filled milk powder market are, Vreugdenhil Dairy Foods, Lactalis Ingredients, Fista Group, CP Ingredients, Prolac, FrieslandCampina N.V., Senel & Co., Fonterra Ltd., Deli Dairy FZE, and Alpen Food Group B.V.
The global fat-filled milk powder market is segmented by its protein content, application, and geography. Fat-filled milk powders containing more than 23% protein are expected to witness promising growth. The rising demand for high protein dairy products such as yogurt, curd, and cheese is driving the demand for these fat-filled milk powders. Innovations and new product developments such as vitamins and minerals fortified fat-filled milk powders are expected to boost the growth of the market.
Yogurt and curd produced from fat-filled milk powders are expected to witness robust growth owing to the rising awareness of gut health among consumers. The increasing demand for probiotics across the globe is expected to drive the demand for yogurt and curd. The utilization of fortified fat-filled powders in these high protein milk products is expected to attract more fitness conscious consumer base. Furthermore, the increasing utilization of fat-filled milk powder for various bakery applications such as cake, pastries, and doughnuts is boosting the growth of the market.
North America is expected to witness strong growth owing to the health and wellness trend in the region. The rising demand for high protein dairy products is driving the demand for fat-filled milk powders. Fat-filled milk powders have allowed processors to capitalize on high butterfat prices while producing an alternative milk powder rather than having to make and sell skimmed milk powder into the market. Continuously rising demand for dairy products such as cheese, yogurt, curd, and dairy whiteners in the region is expected to contribute to the growth of the market.
According to The Agriculture and Horticulture Department Board (AHDB), UK, Europe is one of the key producer fat-filled milk powder in the world. Europe is anticipated to witness promising growth attributed to the increasing export of fat-filled milk powder to other regions. The emerging trend of better-for-you dairy products is fuelling the demand for fortified fat-filled milk powders in the region. The manufacturers are expanding their product portfolio with fat-filled milk powders to capitalize on the growing demand in the region. For example, in March 2018, Ornua Ltd. launched new instant fat-filled milk powder, Forto in Ireland.
Asia Pacific is expected to exhibit substantial growth owing to the strong demand for a low-cost alternative for whole milk powder. The booming food and beverage industry in the region is responsible for the growth of the market. The rising demand for affordable milk powders to manufacture products such as cheese, yogurt, and creams for the bakery industry is driving the growth of the market in Asia Pacific.
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