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The fur clothing is one of the highest growth divisions in the fashion industry which is usually considered as luxury products. The faux fur, also termed as a ‘fake fur’, is a fabric material made by a synthetic process using acrylics or polyester. The fabric has an appearance just like its natural counterpart. It also feels softer to touch mimicking the natural fur properties. Additionally, this material is also available at a lower cost as it is not derived from animals. Therefore, these factors are positively supporting the growth of faux fur clothing market across the globe.
Moreover, garments made from synthetic fur are increasingly being showcased at fashion-shows which in turn are helping to attract a greater number of consumers to purchase the product. Additionally, new designs depicting animal skin patterns of tiger or leopard and also colors that look similar to the real fur clothes are gaining popularity. Manufacturers are also developing garments that are more stylish and have a greater utility such as water-resistant coats to gain greater attention from the customers. For instance, KENDALL+KYLIE Inc. offers a ‘Reversible Water Resistant Faux Fur Coat’ which is water-proof, has a leopard skin design and can be worn both the ways (inside out).
The fur is commonly derived from animal hair such as fox, racoon dog, and mink among others. However, rising awareness regarding animal cruelty and animal rights among the populace has shifted the consumer preference towards alternative products. Additionally, governments of countries across the globe have taken the initiative to ban the use of animal fur which in turn is positively impacting vegan fur clothing demand. For instance, according to the report ‘Fur trade in the UK’, published in July 2018 by The Environment, Food and Rural Affairs Committee of Government of U.K., European Union regulates and bans the import-export of the fur derived from domestic dogs as well cats under Commission Regulation 1523/2207. Moreover, as per the same source, the regulation also bans placing the fur of dog & cat or products sourced from such a fur in the market. The artificial fur imitates the real fur and also provides the required warmth. Therefore, attires designed with such a fur are considered as an effective alternative to animal-derived fur clothing. This factor is, therefore, propelling the market growth.
However, unlike natural fur, the plastic-based fur is not biodegradable. Moreover, the number of chemicals is involved in processing steps which are toxic to nature. Therefore, owing to environmental concerns posed by the product is expected to hamper the market growth
Key Market Driver -
Increasing Awareness Regarding Animal Rights against Use of Animal Fur is driving the Market Growth
Key Market Restraint -
Rising Awareness Regarding Environmental Concerns Posed by Fake Fur is expected to Hamper Market Growth
The key companies operating in the global faux fur clothing market are, Ralph Lauren Corp, Kendall + Kylie inc. HOUSE OF FLUFF, Jakke, Dolce & Gabbana S.r.l, Hennes & Mauritz AB, and Chanel S.A.
Based on product type, the global market is segmented into coat & vests, jackets and others. The coat & vests segment is expected to dominate the market as these outfits are typically worn in colder climates, where coat can also be worn in snowfall to protect oneself from catching a cold.
Based on the end-user, the market is segmented into, men and women. The women segment is expected to hold a major share as they are usually more conscious about their appearance and fur clothing provides an elegant look and also offers cozy attire. Moreover, a variety of products is available for women including capelet, scarves, and shawls among others which are boosting the segment growth.
Based on the distribution channel, the market is segmented supermarkets/hypermarkets, specialty stores, online channels and others. The specialty store segment is expected to hold a major share as people prefer to buy hoodies and pullovers from these stores where new and fresh stock is brought at the time of the winter season. Customers can try the outfits at these stores and then choose the product as per the requirement. However, the online channel is expected to grow rapidly owing to the year-round availability of the product and lucrative discounts offered by websites.
North America is expected to hold a major share in the market owing to the presence of countries such as the U.S. and Canada where the average daily temperature is usually very low and the region experiences the harsh winter season for a longer period. Therefore, coats and jackets made from artificial furs are increasingly being used in the region to keep the body in warm condition. For instance, according to the report, ‘Temperature change in Canada’, published in 2019 by the Department of Environment and Climate Change of Government of Canada, the national average temperature in Canada was 0.5 °C in 2018. Therefore, warm clothes are in high demand in this region. Additionally, fake fur clothes are usually expensive as compared to other overcoats or wool-based garments and greater spending power of the populace in the region is likely to expand the market size. Moreover, the number of international students arriving in the region for further studies is increasing which is fuelling the product demand as they are not used to the cold climatic conditions and thereby tend to buy warmer clothes.
Europe is expected to hold significant market share in the global market. The demand for fur-based clothing in the region is ever increasing; however, conventional fur production has been banned in the number of European countries which is therefore expected to fuel demand for synthetic fur based garments. For instance, according to the report, ‘Toxic Fur: A Global Issue’ published in November 2018 by ACTAsia, the fur farming has been banned in the UK and Northern Ireland (in 2000), Austria (in 2004), Croatia (in 2006), Bosnia and Herzegovina (in 2009), The Netherlands (in 2013), Slovenia (in 2013), the Republic of Macedonia (in 2014), the region of Wallonia and Brussels of Belgium (in 2014), and the Czech Republic (in 2017). Therefore, the ban on natural fur is projected to foster demand for faux fur clothing in the region.
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