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The addition of flavors and sweeteners in animal feed can improve palatability and increase feed intake among animals. The flavor and sweetener addition can mask bad odors and unpleasant flavors that can lead to an increase in feed intake among animals. They are widely used in the medicated feed as well as in feed containing by-products with unpleasant smell and taste to encourage the farm animals to consume that feed. These factors are predicted to drive the market in forthcoming years.
The prominent players operating in the market are focused on the new product launch and mergers & acquisitions to fulfill the increasing their footprint in the global market of feed flavors and sweeteners. For instance, In October 2016, Norel introduced APETENZYMA 1590 TS. The product is a new molasses flavor that is covered with the sweet taste from thaumatine and stevia. This new flavor provides persistent and very attractive molasses aroma to the feed and also ensure a smooth and long-lasting sweetness. Flavors and sweeteners containing feed is mainly utilized at stages when feed intake is likely to be lower than usual. For instance, during and immediately after the post-weaning period, the animal is exposed to significant stress brought by several physical, physiological, and behavioral changes. Flavors and sweeteners in feed can improve the overall performance of animals during the weaning stage through increased animal feed consumption by making the feed highly palatable and more attractive.
The increasing concerns over the health and wellness of animals are attributed to rising demand for high-quality feed which is anticipated to boost the utilization of feed flavors and sweeteners in the feed production. The rapid diet change of animals, high temperature, changing climatic conditions, and changes in feed formulations and quality tends to reduce the feed consumption, which in turn reduces the performance of the animal. Therefore, flavors and sweeteners are used to counteract these issues through improving feed palatability and encoring feed intake. Feed flavors and sweeteners help to mask tastes and odors during changes in additives or medications and make them ideal for animal diets undergoing transition. The palatability of an animal feed is certainly connected to the taste experienced by animals. The sense of smell is experienced before consumption. Therefore, the aroma is significant as an initial attractant to feed. Moreover, pigs have approximately doubled the number of taste buds than humans and cattle have approximately tripled the number of taste buds than humans. Thus, it is likely that cattle’s and pigs sense of taste is equal to or better than that of humans which is predicted to boost the use of feed flavors and sweeteners in preparation of their feed.
The fluctuating price of raw materials used for the production of feed flavors and sweeteners such as citrus fruits is predicted to hamper the market growth. Moreover, the low awareness about the product in many emerging countries is expected to restrain the market growth in forthcoming years.
Key Market Driver -
Increasing Concerns over Animal Health
Key Market Restraint -
Fluctuating Raw Material Prices
The prominent players operating in the global feed flavors and sweeteners market are Pancosma, Alltech, FeedStimulants, Agri-Flavors, Inc., BIOMIN Holding GmbH, DuPont, Kerry Group Plc, Norel S.A., Prinova Group LLC, Origination O2D, Inc., Nutriad International NV, Pestell Minerals & Ingredients Inc., and Others.
Feed flavors are anticipated to hold a considerable share in the global market of feed flavors and sweeteners owing to its increasing utilization in the production of animal feed. Feed flavors play an essential role in improving palatability for animal feed attractants which further amplifies feed consumption among livestock animals such as cows, swine, cattle, pigs, and others. The addition of various flavors in feed increases the yield quality in some animals which is expected to boost the use of flavors in animal feed production. For instance, poultry feed flavors such as ginger, clove, and sweet pepper are added to the feed of chicken to stimulate the hunger of chickens but the flavors also help to upsurge the quality of chicken, improve chicken taste, and keep it fresh for a long time. The feed flavors are widely used to provoke a sensory response that will fuel the animal’s hunger for feed which will increase the feed intake and performance of the animal. The use of flavors in feed increases dry matter consumption and hence could increase the weight of the animal.
Ruminants are predicted to hold a significant share in the global market of feed flavors and sweeteners. Flavors and sweeteners have a great benefit during lactation. The feed intake decreases in cattle during lactation hence the addition of flavors and sweeteners in cattle feed can be beneficial for the maintenance of health and milk production. The demands placed on cows during lactation can result in body weight loss if feed intake is not proper and adequate. Therefore, the demand for feed containing flavours and sweeteners is predicted to remain high among cow product producers. Moreover, hot weather can further reduce appetite during lactation, hence increasing weight loss. In these situations, the addition of flavor and sweeteners compound may increase feed consumption and help ruminants to deal with the lactation demands. The dry form of feed flavors and sweeteners are utilized by the producers of animal feed owing to its ease of application. The ease of mixing offered by dry flavors and sweeteners are expected to leverage the use of a dry form of flavors and sweeteners during the forecast period.
Asia Pacific is anticipated to hold a prominent share in the global feed flavors and sweeteners market in forthcoming years. The rising awareness among buyers regarding the impact of high-quality feed provided to the livestock is predicted to increase the demand for feed flavors and sweeteners. The increasing production of livestock such as poultry and ruminants within the region is predicted to boost the demand for high-quality feed which contains flavors and sweeteners. The high profit associated with the production of organic meat is predicted to boost the use of natural flavors and sweeteners in the production of animal feed.
North America is projected to witness robust growth in the global market of feed flavors and sweeteners. The buyers are becoming more conscious of the quality of meat they consume, and the benefits related with the consumption of high-quality meat products. Therefore, the production of healthy and quality livestock has become essential, leading to an increase in demand for quality feed with better palatability. Hence, the demand for feed flavors and sweeteners' products is expected to increase within this region. Moreover, the increasing foodservice sector and supermarkets within the region are offering premium brands and constantly demanding for high-quality meat. These elements forced livestock producers to provide high quality and healthy livestock to satisfy the quality standards required by various food industry players.
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