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The global fermented food and drink market is driven by the rising popularity of probiotic food and drinks among consumers. Fermented food and drinks are rich sources of probiotics. Probiotics help in the digestion process along with offering several health benefits such as boosting the immunity, improving gut health, weight management, preventing obesity, and others. Furthermore, fermentation not only provides fermented products an exclusive sensory attributes but also improves the nutritive value and digestibility of foods. The fermentation of the food and drinks improves the flavor and taste of the product.
Innovation and new product launches are some of the most adopted strategies by the prominent players operating in the global fermented food and drinks market. For instance, in August 2018, DuPont de Numerous Inc. announced the launch of new kefir culture in the South American market. The new kefir culture ‘Choozit’ is based on the real freeze-dried kefir grains. Fermented foods such as vegetables, meat, and dairy products have the potential to aid the immune system, boost energy and help in weight management along with the health benefits, fermented foods also contain live bacteria that influence the gut flora.
The growing popularity of fermented beverages such as kefir, yakult, and others among consumers owing to their great probiotic content is projected to fuel the market growth. The rising trend of veganism and inclination of consumers towards plant-based diets is anticipated to boost the market demand for fermented foods such as kimchi, tempeh, sauerkraut, and others. Fermentation of food and drinks safeguards and helps in extended preservation of the food and drinks along with enhancing their sensory attributes. Fermentation of the food and drink add value, improve nutritional quality and digestibility and enhance food safety. The various supreme qualities offered by the food fermentation process are predicted to drive the global fermentation food and drink market. The rapidly growing health and wellness trends among consumers and increasing awareness about health benefits offered by the fermented food and drinks are anticipated to drive the market in forthcoming years. The key players operating in the global fermented food and drink market are embarking upon the R&D and base expansions to increase their prominence in the market. For instance, in June 2018, Evolve Biosystems, Inc., announced the expansion of the accessibility of Evolve’s infant probiotics product, Evivo, in the U.S. market and worldwide. The company received the funding of USD 40 Mn from the Bill and Melinda Gates Foundation and Horizons Ventures for the expansion of accessibility.
Key Market Driver -
Increasing Popularity of Fermented Drinks
Key Market Restraint -
Risk of Contamination
The fermentation process depends on cultivation and secretion by the live microbes. The risk of contamination by the non-desirable microbes with the adverse benefits and toxicity is anticipated to hamper the specific product batch and hence the market growth
The prominent players operating in the global dried berries market are, DuPont de Numerous Inc., PepsiCo Inc., Yakult Honsha Co. Ltd., Kerry Inc., Nestle S.A., Lallemand Inc., Constellation Brands Inc., Danone, Fonterra Co-operative Group, Cosmos Food Co., and Others.
Fermented beverages are predicted to hold significant shares in the global fermented food and drink market in forthcoming years. The increasing popularity of non-alcoholic fermented beverages such as kefir, yakult, kombucha, and others owing to their health benefits is expected to contribute in the growth of the segment. The increasing demand for alcoholic beverages such as beer, wine, and others from developed and developing regions is anticipated to drive the fermented alcoholic beverages market. The increasing product launch of fermented food across the globe is projected to remain a favorable factor for fermented food industry growth. For instance, in October 2019, Bottlebrush Ferments, a London-based company, has expanded its product portfolio with the launch of new kimchi containing probiotics and gut-friendly enzymes to benefit the gut microflora.
The sales of fermented food and drink through supermarkets/hypermarkets are anticipated to hold significant share in the market. The arrangement of distinct shelves for the fermented food and drinks along with ease of buying is anticipated to increase the sales through supermarkets/hypermarkets. Moreover, the discounts offered by the online portals coupled with the facilities provided by the online retail stores such as door-step delivery and cash on delivery is expected to leverage the sales of the products through online portals.
Asia Pacific is predicted to hold a considerable market share in fermented food and drink market. Countries such as China and South Korea are some of the leading producers of different kinds of fermented foods such as kimchi, tempeh, and others. The escalating consumer demand for health benefiting food products along with the increasing realization about the importance of fermented food in a balanced diet is fuelling the sales of fermented food and drink within the region.
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North America is anticipated to witness considerable growth in the global fermented food and drink market in forthcoming years. The increasing vegetarian population is associated with the rising sales of plant-based fermented food and drink within the region. The rising consumption of probiotic-rich food due to its various health benefits is expected to fuel the market growth in forthcoming years. Furthermore, the ease of product availability owing to the presence of prominent market players such as DuPont de Numerous Inc., PepsiCo Inc., is anticipated to drive the market within the region. The increasing product availability owing to new product launches and the acquisition of various fermented drink companies by prominent companies is expected to propel the market growth. For instance, in October 2016, PepsiCo Inc. announced the complete acquisition of KeVita, probiotic drink producer and distributor. This acquisition will help PepsiCo to increase its footprint in the ferment drink market.
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