Fertility Tracking Apps Market Size, Share and Analysis, By Platform (Android, iOS, and Others), By Application (Period Tracking, Ovulation Tracking, Pregnancy Tracking, and Others), By End-user (Gynecology Clinics, Homecare Settings, and Others), and Geography Forecast 2025-2032

Fertility tracking apps are mobile-based applications developed to help women track their menstrual cycles, predict their period dates, track ovulation, help in pregnancy planning, and manage various symptoms. Women mostly use these apps to track their menstrual cycle. However, they can also be used to conceive or prevent pregnancy, as the apps indicate the date of ovulation and the details of the fertile window. These apps are designed with the aim to deliver personalized, user-specific health and fertility insights.

The increasing prevalence of disorders such as fertility disorders, polycystic ovary syndrome (PCOS), premenstrual syndrome (PMS), and others have been fueling the demand for fertility tracking apps as women with these disorders experience irregular menstrual periods, excess hair growth, acne, unpredictable ovulation, and infertility. Due to this, women with these disorders find it difficult to keep track of their menstrual cycle and fertility window.

• According to the World Health Organization, polycystic ovary syndrome (PCOS) affects an estimated 8% to 13% of reproductive-aged women globally. (June 2023)

With the help of fertility tracking apps, women can keep track of their menstrual cycle and also get to know about their cycle length, ovulation dates, fertile window, and symptom analysis, which can help in accurate diagnosis of these disorders and keep a check on their menstrual cycle. Moreover, the increasing launch of fertility tracking apps and their advantages, such as cycle tracking, fertile window tracking, symptom analysis and others, have also been fueling the market growth.

Impact of COVID-19 on the Fertility Tracking Apps Market

The global fertility tracking apps market experienced steady growth during the COVID-19 pandemic. These apps were used in various research studies to investigate the impact of COVID-19 on menstruation.

• For instance, in August 2023, a study published in Obstetrics & Gynecology, the official journal of the American College of Obstetricians and Gynecologists, used the period-tracking app named Clue to investigate the impact of COVID-19 infections and vaccinations on the menstrual cycle.

Furthermore, due to the lockdown restrictions, users preferred to use telehealth services to track and manage their period cycle and also for consultation. The market grew at a significant rate post-COVID-19 in 2021 and 2022 due to factors such as the launch of new fertility tracking applications, increased awareness for menstrual tracking, and others.

Segmentation

Key Insights

The report covers the following key insights:

• Prevalence of Polycystic Ovary Syndrome (PCOS) and Premenstrual Syndrome (PMS) - by Key Countries/Sub-region, 2022/2023


• Pricing Analysis of Fertility Tracking Apps – by Key Players


• Technological Advancements


• Key Industry Developments (Mergers, Acquisitions, Partnerships, and Others)


• Impact of COVID-19 on the Market

Analysis by Application

On the basis of application, the period tracking segment accounted for a significant market share in 2023. The segment growth is attributed to the accuracy and easy usability associated with the use of fertility tracking apps. The increasing prevalence of certain disorders associated with menstruation, such as polycystic ovary syndrome (PCOS), premenstrual syndrome (PMS), premenstrual dysphoric disorder (PMDD), infertility, and others, is expected to boost the market growth.

• According to a study published by BioMed Central Ltd in June 2021, around 75% of women in the reproductive age suffered from some PMS symptoms globally.

In addition, the ovulation tracking segment is expected to grow at a substantial CAGR during the forecast period. Ovulation tracking is used by many women to increase their chance of conceiving or to avoid pregnancy. This factor is responsible for the increased adoption of these apps.

Regional Analysis

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North America accounted for a significant share of the global fertility tracking apps market in 2023. The regional market growth is attributed to the strong presence of market players such as viO HealthTech Inc., and the increasing prevalence of disorders such as PCOS.

• According to the Centers for Disease Control and Prevention (CDC), the most common cause of infertility in women is PCOS, which affects 6.0% to 12.0% of as many as 5 million women of reproductive age in the U.S. (December 2022)

The Europe market is expected to grow at a significant CAGR during the forecast period. The regional market expansion is attributed to the increasing adoption of these apps, increasing prevalence of menstrual disorders, launch of fertility tracking apps, and increasing awareness about menstrual hygiene.

Key Players Covered

The report includes the profiles of key players such as Natural Cycles, Clue by Biowink GmbH, Eve, Flo Health Inc., Ovia Health, viO HealthTech Inc., Kindara, Tamtris Web Services Inc., YONO Labs, Mira, and others.

Key Industry Developments

• In June 2022, Flo Health Inc., a developer of Flo, an AI-driven women's fertility tracking app, launched a new feature known as Anonymous Mode, which allows the users to have access to the app services without disclosing any personal information such as name, email ID, address, and other information.


• In June 2022, Flo Health Inc. launched the Flo for Business for women employees, which offers medically-backed scientific content and suggestions from healthcare professionals to help women employees track their periods, fertility, and overall reproductive health.


• In September 2021, UNICEF East Asia and Pacific and the Australian Government entered a partnership to expand Oky, a digital period-tracking app designed to provide important sexual and reproductive health (SRH) information to adolescent girls across the Indo-Pacific region.