"Smart Strategies, Giving Speed to your Growth Trajectory"

Field Force Automation Market Size, Share & Industry Analysis, By Solution (Mobile-based and Desktop/Web-based), By Deployment (On-premise and Cloud), By Enterprise Type (SMEs and Large Enterprises), By Industry (Logistics & Transportation, Healthcare, Manufacturing, Construction & Real Estate, IT & Telecom, Energy & Utilities, and Others), and Regional Forecast, 2024 - 2032

Last Updated: September 23, 2024 | Format: PDF | Report ID: FBI110161

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global field force automation market size was valued at USD 3.10 billion in 2023. The market is projected to grow from USD 3.51 billion in 2024 to USD 10.88 billion by 2032, exhibiting a CAGR of 15.2% during the forecast period.


Field Force Automation (FFA) solutions gained popularity in recent years, as this software has optimized the workflow by changing the way teams engage with other businesses. This solution reduces administrative time, which helps to reduce costs and improve productivity. As per industry experts, field force automation can increase sales by 30% and reduce the time required for sales management work by 14%. Industries, including utilities with large field sales teams, are adopting this solution for higher productivity. According to Harvard Business Review, automation in field sales leads to a 20% increase in service-level agreement compliance and 23% higher productivity.


The COVID-19 pandemic generated a tremendous impact on field service, and companies adopted automation to ease their operations. Saving time and improving the productivity of field employees was critical during the pandemic, and for this, companies adopted automation solutions to enhance the efficiency of field service operations. However, the surge in demand for digital mediums and the fast pace of production in the post-lockdown period will encourage industries to implement field force automation in the coming years.


IMPACT OF GENERATIVE AI


Significant disruptions in industries across the globe have forced service providers to restructure their operations in recent years. Many companies are facing challenges in the form of worker attrition, preventing their growth. As customers are investing more in digital products service providers are facing challenges in getting skilled technicians, and due to this, around 50% of service providers are unable to meet service level agreements. To operate in a highly competitive market, companies in the market need to adapt to the ongoing talent pool disruption, and companies are exploring the potential of generative AI in the field services. Generative AI offers the ability for a personalized service experience for all technicians, and based on the knowledge and familiarity of the asset, product, or customer, AI insights can be personalized to help that technician achieve faster resolution times. The field service company is at a critical crossroad when it comes to impacting the customer experience. Field employees work with customers, solving vital issues, building relationships, and delivering differentiated value that improves the perception of the company’s brand. By using generative AI, employees can do their work more efficiently, as it helps automate tasks.


Field Force Automation Market Trends


Growing Popularity of AR-enabled Field Force Automation to Drive Market Growth


The popularity of AR-enabled field force automation is increasing as this can overlay schematics and other vital information onto actual software to help field employees to carry out their roles. The field employees can be guided on-site by experienced professionals through augmented reality tools. The use of AR tools helps employees to simplify the complex process of assembly and disassembly of parts. Using AR field service, technicians can access real-time data related to the servicing of the equipment and can collaborate and get support from an expert. AR helps speed up the process of troubleshooting by identifying problems early.


AR devices help technicians to easily identify errors and issues related to maintenance by viewing customers’ equipment through AR headset. The technician can also check the instruction steps with a diagram overlaid on the equipment’s image. This helps to simplify the job of field service technicians with enhanced performance, proper diagnoses, and a higher rate of first-time fix rates. Through every service call, the AR device gathers useful information. This way, it captures the skills and knowledge of the most experienced technicians and engineers and provides a great source of training for future technicians. The execution of an augmented reality solution allows real-time association between a technician and an expert in providing instructions in complex situations. Augmented reality in field force automation helps to reduce the training cost by upto 50%, and the remote resolution rate is increased by 50% and first-time fixes by 30%.


Therefore, the above-mentioned factors are boosting the field force automation market share.


Request a Free sample to learn more about this report.


Field Force Automation Market Growth Factors


Digital Transformation among Enterprises to Augment Market Growth


Enterprises are undergoing digital transformation by leveraging advanced technologies, including IoT, AI, and cloud computing, among others, in field force automation solutions and surging requirements for automating repetitive activities. The integration of advanced technologies with field force automation solutions helps to improve the capabilities of the solution. As per industry estimates, around 40% of sales tasks are automated. As the penetration of connected devices is increasing, the adoption of this solution is witnessing a surge among various industries, including manufacturing, construction & real estate, energy & utilities, and others. In addition, this solution offers enhanced workforce productivity and saves time for field employees.


Analyzing field team performance in real time with Business Intelligence can provide insights that can be used to improve consumer focus brands in the market. Additionally, automation in data analysis can guarantee immediate solutions when similar data is collected in real time. This may aid in making important decisions for the organization, such as employee incentives, leave management, promotion, and others. Data-driven decisions could affect the development and growth of the organization and help to achieve business goals in the field efficiently.


Therefore, digital transformation among enterprises is driving the field force automation market growth.


RESTRAINING FACTORS


Data Privacy and Security to Hamper Market Growth


Data privacy and security concerns are among the key challenges hindering market growth. One of the key issues associated with the implementation of the FFA solution is its data and privacy concerns, as it involves collecting and storing sensitive customer data, such as personal information, financial details, and contact information. Thus, FFA is vulnerable to unauthorized access to this data, leading to data breaches and potential misuse of customer information if proper security measures are not in place. Hence, in order to protect the data while in transit and prevent unauthorized interception and access, encryption protocols should be implemented. Thus, organizations have to ensure that their FFA practices comply with applicable data protection and privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the U.S. Therefore, data privacy concerns are expected to pose a significant threat to market growth during the forecast period.


Field Force Automation Market Segmentation Analysis


By Solution Analysis


Mobile-Based Solutions Projected to Achieve Highest CAGR Due to Offline Access and Enhanced Security Features


By solution, the market is segmented into mobile-based and desktop/web-based.


Mobile-based solutions are estimated to register the highest CAGR during the forecast period, as mobile applications are easy to access without browsing the web applications through a browser. Mobile applications can be accessed even offline and have more sophisticated security than web-based applications.


The desktop/web-based segment dominated the market in 2023, as desktop/web-based are flexible and can be accessed via any browser. Web applications need not be updated manually as they update on their own. Applications are cross-platform and can run on any operating system.


By Deployment Analysis


Cloud-Based Solutions Lead Due to Scalability, Adaptability, and Real-Time Access


By deployment, the market is segmented into on-premise and cloud.


Cloud-based solutions dominated the market in 2023 and are estimated to register the highest CAGR during the forecast period, owing to their scalability and adaptability. Cloud-based solutions allow businesses to effectively oversee their mobile workforce and respond to evolving needs. Cloud-based solutions offer instant access to vital information and analytics from any location.


On-premise is expected to showcase steady growth as on-premise solution involve implementing solutions within the company’s internal infrastructure, instead of using cloud-based hosting services.


By Enterprise Type Analysis


SMEs to Experience Highest CAGR with Solutions Enhancing Field Activity Optimization, Efficiency, and Task Automation


By enterprise type, the market is divided into large enterprises and SMEs.


The SMEs are estimated to grow with the highest CAGR during the forecast period as the solution offers affordable resources that help SMEs optimize their field activities, improve efficiency, and automate mundane tasks. This solution gives SMEs insight related to field operations, allowing them to allocate tasks more efficiently, monitor their field staff's performance, and improve route planning for better productivity.


Large enterprises dominated the market in 2023 as the solutions offered immediate insight into field operations, helping businesses improve customer service quality. Large enterprises invest in field force automation solutions to enhance loyalty and customer satisfaction.


By Industry Analysis


To know how our report can help streamline your business, Speak to Analyst


Manufacturing Sector Leads with Advanced Technology Adoption and Growing Demand for Field Force Automation Solutions


By industry, the market is divided into logistics & transportation, healthcare, manufacturing, construction & real estate, IT & telecom, energy & utilities, and others.


Manufacturing dominated the market in 2023, owing to the increased adoption of advanced technologies among enterprises in the manufacturing sector. According to an Aptean survey, around 44% of manufacturers are in the advanced stages of digital transformation. The demand for field force automation solutions is increasing across the sector, as the solution helps manufacturing companies to manage the customers of the enterprise and provide full visibility of the customer data to the company across all departments. Also, the solution helps in ensuring that work is done on time and with the highest quality.


The energy & utilities are estimated to grow with the highest CAGR during the forecast period. Automation improves field services in the energy & utility sector as it helps streamline repetitive tasks, improves workforce productivity, and improves first-time fix rates across the sector. According to Capgemini, utility companies save between USD 237 billion and USD 813 billion over three years with automation. However, the demand for automation solutions will witness growth in the coming years in the energy & utility sector.


REGIONAL INSIGHTS


The market is studied across the regions, including North America, South America, Europe, the Middle East & Africa, and the Asia Pacific. These regions are further classified into leading countries.


North America Field Force Automation Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


North America generated maximum revenue in 2023, owing to robust connectivity technologies across sectors, including manufacturing, construction & real estate, and others. Enterprises across industries, including manufacturing, are undergoing digital transformation. As per Aptean, in North America, around 10% of discrete and process manufacturers have completed digital transformation projects and realized the benefits. Also, enterprises in the region are increasingly investing in mobile-based workforce automation solutions to improve the productivity and efficiency of field employees. As per statistics, the mobile workforce in the U.S. will be around 60% by 2025. Therefore, due to the above-mentioned factors, the demand for FFA solutions is increasing across the region.


Asia Pacific is estimated to grow with the highest CAGR during the forecast period, owing to the rapid economic development, widespread adoption of advanced technologies, and cloud-based solutions among businesses that boost the market growth. China dominated the market in 2023 as China is a global manufacturing hub with a significant footprint in sectors including logistics, utilities, and services. Furthermore, government initiatives are promoting digitalization across industries. India is estimated to grow with the highest CAGR over the forecast period.


Europe is estimated to witness significant growth in coming years as the European government regulates technology and enterprises in the region invest in digitalization. According to European Bank Investment, around 46% of enterprises claimed that they are taking steps towards digitalization. This factor is expected to surge the demand for FFA solutions in the region.


South America and the Middle East & Africa are experiencing steady growth as countries in these regions recognize the importance of advanced technology and continuously focus on developing new technologies.


KEY INDUSTRY PLAYERS


Major Players Focus on Developing Advanced Products to Strengthen Their Market Positions


Key players in the field force automation market are adopting advanced technologies, including AI & ML for upgrading their product portfolio. With this, companies aim to transform their services and better serve their customers. They also focus on enhancing their existing product portfolio to deliver flexible solutions with unique attributes. Furthermore, these organizations proactively adopt collaboration, mergers & acquisitions, and partnerships to bolster their product offerings.


List of Top Field Force Automation Companies:



  • IFS (Sweden)

  • Microsoft Corporation (U.S.)

  • SAP SE (Germany)

  • Oracle (U.S.)

  • Trimble (U.S.)

  • ClickSoftware (U.S.)

  • FieldEZ (India)

  • Folio3 (U.S.)

  • Astea (U.S.)

  • Kloudq (India)


KEY INDUSTRY DEVELOPMENTS:



  • April 2024: Microsoft introduced new capabilities in Dynamics 365 Field Service that help technicians and managers efficiently find information, resolve issues, and improve productivity.

  • August 2023: Tech Mahindra entered into partnership with global cloud enterprise software company, IFS, to foster workforce productivity and operational excellence. As part of this partnership, Tech Mahindra became the exclusive distributor of the IFS cloud platform, which delivers automation across field service management.  

  • August 2022: Global SaaS provider of connected fleet management solutions, Mix Telematics acquired Trimble’s Field Service Management Business.


REPORT COVERAGE


The report provides a detailed analysis of the market and focuses on key aspects, such as prominent companies, product types, and leading applications of the product. Besides this, it offers insights into the market trends and highlights the competitive landscape. In addition to the factors mentioned above, it encompasses several factors that have contributed to the growth of the market in recent years.


To gain extensive insights into the market, Request for Customization


Report Scope & Segmentation










































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Growth Rate



CAGR of 15.2% from 2024 to 2032



Unit



Value (USD Billion)



 


 


 


 


 


 


 


 


 


 


 


 


 


 


Segmentation



By Solution



  • Mobile-based

  • Desktop/Web-based


By Deployment



  • On-premise

  • Cloud


By Enterprise Type



  • SMEs

  • Large Enterprises


By Industry



  • Logistics & Transportation

  • Healthcare

  • Manufacturing

  • Construction & Real Estate

  • IT & Telecom

  • Energy & Utilities

  • Others


By Region



  • North America (By Solution, Deployment, Enterprise Type, Industry and Country)

    • U.S.

    • Canada

    • Mexico



  • South America (By Solution, Deployment, Enterprise Type, Industry and Country)

    • Brazil

    • Argentina

    • Rest of South America



  • Europe (By Solution, Deployment, Enterprise Type, Industry and Country)

    • Germany

    • France

    • Italy

    • Austria

    • Netherlands

    • Rest of Europe



  • Middle East & Africa (By Solution, Deployment, Enterprise Type, Industry and Country)

    • Turkey

    • Israel

    • GCC

    • South Africa

    • Rest of the Middle East & Africa



  •  Asia Pacific (By Solution, Deployment, Enterprise Type, Industry and Country)

    • China

    • Japan

    • India

    • South Korea

    • Taiwan

    • ASEAN

    • Rest of the Asia Pacific








Frequently Asked Questions

Fortune Business Insights Inc. says that the market is projected to record a valuation of USD 10.88 billion by 2032.

In 2023, the market was valued at USD 3.10 billion.

The market is projected to record a CAGR of 15.2% during the forecast period.

By solution, the desktop/web-based segment led the market in 2023.

Digital transformation among enterprises to augment market growth.

Samsung Electronics, Micron Technology, and SK Hynix are the top players in the market.

North America generated the maximum revenue in 2023.

By industry, the energy & utilities segment is expected to grow with the highest CAGR during the forecast period.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 120
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Information & Technology Clients
Fujitsu
Dell
Lek
ey
Lg

Related Reports

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X