Floriculture Market Size, Share & COVID-19 Impact Analysis, by Product Type (Cut Flowers, Cut Foliage, Bedding Plants, Propagation Materials, and Others), Analysis by End Use (Personal Use, Industrial, Hotels/Spa/Resorts, and Others), and Regional Forecast, 2023-2030

In a post-globalization era, floriculture has become an important commercial activity within the agricultural sector. Floriculture activities have proven to be a viable and lucrative business area with the potential for self-employment in low and high-income farmers, which is expected to generate significant external exchange in emerging countries. Today, the flower industry is one of the fastest-growing industries in the world, with significant growth in recent years. It has also expanded to other countries due to an important paradigm shift from western production centers to developing ones. The growing demand for flowers to be used as decorations on special occasions, art and exchanging greetings are a few of the main growth driving factors in the floriculture market. Moreover, floriculture has wide applications beyond aesthetics and plays a major role in the production of cosmetics, perfumes, essential oils, and even pharmaceuticals.

The floriculture industry also faces its own set of challenges, such as erratic weather patterns, droughts, and floods disrupting production cycles and crop yields. Moreover, the outbreaks of pests and diseases also lead to significant losses for growers.

Impact of COVID-19 on the Global Floriculture Market

The COVID-19 pandemic posed a negative impact on the global floriculture market. With lockdowns and restrictions, the farmers cultivating flowers faced a lack of workers for harvesting and processing. Moreover, the pandemic led to the closure of religious places, postponed weddings, and cancelled major events in the public and private sectors, which disrupted the market's demand for flowers. The sudden halt in movement damaged the intricate network transporting flowers from growers to consumers. The growers were left with unsold flowers, leading to significant financial losses. The restrictions also impacted the trade supplies, affecting imports and exports and impacting the global market negatively.

Segmentation

Key Insights

The report covers the following key insights:

Overview of the Floriculture Market

• Demand for Floriculture in the Industrial Sector


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Floriculture Market

Analysis by Product Type

The cut flower segment is expected to hold a major share of the global market. Cut flowers are incredibly versatile and can be used for various purposes, such as decorating homes, celebrating special occasions, gifting, and even adding fragrance to a space. Cut flowers have a relatively shorter production cycle compared to other floriculture products, allowing quicker harvests and faster returns on investment. According to the Observatory of Economic Complexity (OEC), a data visualization site for international trade data, in 2021, cut flowers were the world's 344th most traded product and the top importing countries were the U.S., Germany, U.K., the Netherlands, and France. Moreover, consumers are often more accustomed to purchasing cut flowers compared to others contributing to their established share.

The cut foliage segment is expected to grow at a high CAGR during the forecast period. Foliage plants are gaining popularity in interior design, adding life and visual interest to homes and offices. Moreover, the growing interest in urban landscapes further fuels the demand for indoor and outdoor greenery, including ornamental foliage.

Analysis by End Use

The personal use segment is expected to hold a major share of the global market. The personal use segment thrives in the floriculture market due to its emotional resonance, aesthetic appeal, therapeutic benefits, and shows alignment with current trends and values. Moreover, there has been an increased use of flowers for gifting on special occasions such as birthdays, anniversaries, and others, boosting the floriculture market.

The hotels/spa/resorts segment is expected to grow at a high CAGR over the forecast period. The hospitality sector relies heavily on creating a visually appealing and inviting atmosphere for its guests. Floriculture plays an important role in achieving this by adding pops of color and fragrance to hotels, resorts, and event spaces.

The industrial segment is expected to grow at a steady CAGR over the forecast period. The applications of floriculture extend far beyond beautifying homes and gardens and have significant industrial applications, including food and beverage, pharmaceuticals and cosmetics, the textile industry, and others.

Analysis by Region

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North America is expected to hold a major share of the global market. The North American floriculture market is poised for continued growth driven by rising disposable incomes, evolving consumer preferences, and innovative trends. The U.S. dominates the market owing to high imports and sales of cut flowers in the country. According to the U.S. Department of Agriculture (USDA) statistics, in 2021, Florida accounted for the highest floriculture sales, with USD 1,115 million, followed by California. Therefore, the growth in the U.S. floral market is driven by increased consumer preference for flowers as their preferred gift option and rapid advances in terms of packaging and floral designs that respond to consumers' needs.

Europe is expected to grow at a high CAGR over the forecast period owing to its evident horticultural traditions, vibrant flower markets, and symbolic use of florals throughout history. The Netherlands, Italy, Germany, Spain, and France are the frontrunners in flower production, offering a diverse range of floriculture products for every occasion and taste.

Key Market Players

The report provides the profiles of key players, including Syngenta, Dümmen Orange, Karen Roses, Karuturi Global Limited, HilverdaFlorist, Flamingo Horticulture Ltd., Florensis Flower Seeds U.K. Ltd., Tropical Foliage Plants, Inc., Selecta Cut Flowers SAU, Esmeralda Farms, and others.

Key Developments

• In  September 2023, Crayola LLC, an American manufacturing and retail company, collaborated with Mrs Bloom's License Corp., an international importer and distributor of fresh-cut flowers, and launched Crayola Flowers. The partnership would be a “pioneering platform” developed by Mrs Bloom through which consumers could purchase floral bouquets and also raise a portion of proceeds from every sale donated to a participating nonprofit organization.


• In June 2023, one of the leading UAE online floral marketplaces announced the acquisition of Bloomax, one of the largest wholesale distributors of fresh-cut flowers in the Kingdom of Saudi Arabia. The acquisition would help expand Floranow’s existing operational footprint in KSA, increasing the number of floral companies in the marketplace to over 1500.