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Fluoride-Free Toothpaste Market Size, Share & Industry Analysis, By Product Type ( Paste, Gel, Capsule, Spray ), By distribution channel ( Retail stores, Hypermarkets & Supermarkets, Pharmacy Stores and Others ) and regional Forecast, 2024-2032

Region :Global | Report ID: FBI104137 | Status : Ongoing



Fluoride-free toothpaste are considered as a most prominently naturally made toothpaste to provide teeth protection from decaying, cavity, and white spots. Rising awareness and necessities for oral hygiene and care among people fuels the demand for toothpaste products. Excessive intake of fluoride ingredients through toothpaste leads to its poisoning effect on the body. Therefore, usage of fluoride ingredients beyond the limits specified by clinical expert’s results in the rising incidences of the skeletal fluorosis disease that leads to the allergic reactions to the oral system. Hence most of the people are largely inclined towards various fluoride-free toothpaste products.

Companies widely adopt advertising and promotional strategies as well as brand endorsement strategy in order to increase the revenues from the fluoride-free toothpaste and to increase brand building. A customer-centric approach is the most crucial and challenging aspect for the companies involved in the fluoride-free toothpaste market. Nowadays, companies are keenly interested in developing innovative fluoride-free toothpaste in different forms such as tablets, pastes, gels, and others. For instance, in December 2019, Canadian Duo invents a fluoride-free tablet toothpaste to provide creative oral hygiene solution.

Rising cases of oral diseases and other dental related problems such as teeth decaying, erosion and sensitivity among people increase the necessities for the oral care products for the prevention of oral diseases. According to the National Oral Health Plan, Australian Government, oral conditions are the 3rd highest reason for the acute preventable hospital admissions in Australia with more than 63,000 peoples are hospitalized each year. Moreover, increasing the global population coupled with growing infrastructure related to retail stores and many other stores provides ease in the supply of toothpaste products in the rural and urban areas and drives the market growth.

Various governmental initiated campaigns and promotions related to the oral care and hygiene such as ‘National Smile Mouth’, ‘Safe Tooth Whitening’ and many others, help in the demand creation for the oral care products. Additionally, increasing the global e-commerce industry coupled with rising global internet penetration creates long term opportunities for online shopping and results in revenue generation from the oral care products by the companies.

However, the larger availability of the various substitutes such as teeth cleansing powders, mouth washers, and others impacts the demand for the fluoride-free toothpaste products and restraints the market growth. Additionally, large competition among key players in the industry is likely to create challenges for the new entrants.

Key Market Driver -

Increasing dental problems among global population fuels the demand for the market.

Key Market Restraint -

Large availability of substitutes is expected to hamper the market.

Key Players Covered:

The key companies operating in the global fluoride-free toothpaste market are, Schmidt’s Naturals, Hello Whitening, Tom’s of Maine, Marvis, Dr. Bronner, Jason, Aesop, Desert Essence, Davids, Kiss My Face, etc.

The global fluoride-free toothpaste market is segmented by product type, distribution channel, and geography.

By product type, the market is segmented into paste, gel, capsule, and spray. Paste segment is expected to dominate the market owing to the availability of different products in paste form of various brands such as Colgate, Hello Whitening, Marvis, and many others. 

Based on the distribution channel, the market is segmented into retail stores, hypermarkets and supermarkets, pharmacy stores, and others such as shopping malls, and online. Retail stores segment is projected to dominate the market because of the easy accessibility and availability of the large options of the oral care products in the retail stores.

Regional Analysis:

By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Asia Pacific region is projected to dominate the market owing to the large presence of geriatric populations in countries such as China, Japan that immensely requires oral care products to prevent dental problems. According to the World Health Organisation, a total of 12.4% of the population in china represents the peoples aged 60 years and above in 2010 and that is expected to increase to 28% in 2040. Moreover, increasing spending on the healthcare products coupled with rising awareness about oral hygiene and care results in the large revenue generation from the oral care products, which is expected to drive the fluoride-free toothpaste market.

North America region is expected to grow at a faster rate in the global fluoride-free toothpaste market during the forecast period 2019-2026. The increasing cases of dental problems between adults due to the excessive consumption of the fluoride ingredients in countries such as the United States and Canada create necessities for the herbal fluoride-free toothpaste products. According to the Centre for Disease Control and Prevention, nearly 78.9% of the population between the age group of 2 to 17 years in the United States has visited the hospitals for dental care in 2010 and that was increased to 84.9% in 2017.

Additionally, rising governmental expenditure on healthcare helps in meeting the oral care products demand and results in the growth of the market in the region. According to the Canadian Institute of Health Information, total health expenditure in Canada is increased by 3.9% and is accounted for USD 242 billion in 2017 as compared to the previous year.

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By Product Type

  • Paste

  • Gel

  • Capsule

  • Spray

By distribution channel

  • Retail stores

  • Hypermarkets & Supermarkets

  • Pharmacy Stores and Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In November 2019, Singapore start-up, NOICE CARE has launched toxin-free and organic botanical natural toothpaste which is completely fluoride-free and is full of natural ingredients such as peppermint, charcoal, eucalyptus, liquorice, anise, and chamomile to provide oral and gum protection toothpaste.

  • In February 2020, Colgate has launched Colgate Zero, a fluoride-free toothpaste which is completely free from added sweeteners, preservatives and colours to provide efficient oral care solution to the consumers.

  • Ongoing
  • 2023
  • 2019-2022

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