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Fluoride Mouthwash Market Size, Share & Industry Analysis, By Product Type ( Alcohol-based, Alcohol-free ), By Application ( Personal, Commercial ), By Distribution Channel ( Supermarkets/Hypermarkets, Pharmacies, Online Stores, Others ) and regional Forecast, 2024-2032

Region :Global | Report ID: FBI104135 | Status : Ongoing



Now a days, the use of mouthwash has become a new trend for maintaining oral hygiene. Mouthwashes help in avoiding dry mouth condition by keeping the mouth hydrated which further keeps the teeth clean and thereby prevent the damage of the teeth, gums, and roots. Whereas, dental professionals are increasingly recommending the use of fluoride-containing oral care products such as mouthwash, toothpaste and tooth powder as they are proved to be more effective against teeth related concerns. This product is easily available in the market as over-the-counter (OTC) and also as per prescription. These products are also useful at the time of traveling where one can use mouthwash if brushing is not possible and thereby help the traveller to have a fresh breath. These factors have led to the burgeoning demand of fluoride mouthwashes which provide an easy solution for dental caries and offer protection to the enamel.

Moreover, novel items such as mouth rinse with additional benefits such as teeth whitening, and pain relief ingredients along with various flavours in the product such as fruity and mint (peppermint, spearmint and cinnamon among others) are gaining greater traction. Additionally, manufacturers are introducing herbal and natural ingredients based products to attract the consumer base. For instance, Johnson & Johnson offers ‘LISTERINE Naturals with Fluoride Herbal Mint Antiseptic Mouthwash’ which is designed with 99% natural formula and does not contain any artificial sweeteners or dyes.

The increasing practice of frequent smoking & drinking, not washing the mouth after eating, and not brushing teeth properly among others have led to serious and chronic dental problems among the large share of the population. Rinsing the mouth routinely with a fluoride mouthwash can provide supplementation to the daily brushing activity which in turn helps in avoiding tooth decay.

Moreover, eating habits among children have changed globally where fast foods as well as deserts are being consumed more often which leads to infections and the generation of cavities. For instance, according to the article, ‘Child tooth decay figures rise again’ published in October 2018 by British Dental Journal, the number of children between the age group of 5 to 9 who was admitted to the hospital due to tooth decay was 25,923 in 2016-2017 which increased and reached to 26,111 in 2017-2018. Manufacturers are focusing on the development of fluoride mouthwashes which are safe to use by children owing to its increasing demand. For instance, Procter & gamble offers ‘Kid's Crest Anticavity Alcohol-Free Fluoride Rinse’ which is offered in a strawberry rush flavor and is specifically formulated for kids. Therefore, an increasing number of teeth related concerns across the globe is driving the market growth

However, mouthwash cannot be considered as a complete alternative to the brushing or flossing. Moreover, fluoride is toxic if the mouthwash is mistakenly or unknowingly being swallowed. Therefore, rising awareness regarding its toxic nature is expected to hamper market growth as non-fluoride based mouthwashes are easily available in the market.

Key Market Driver -

Increasing Number of Teeth Related Issues is Driving the Market Growth

Key Market Restraint -

Toxic Nature of Fluoride is Expected To Hamper Market Growth

Key Players Covered:

The key companies operating in the global bakery premix market are, Procter & Gamble Co, Chattem, Inc., Colgate-Palmolive Company, Tom's of Maine, Inc., Johnson & Johnson Consumer Inc., GSK group of companies, and Lion Corporation.

Based on product type, the market is segmented into Alcohol-based and alcohol-free. An alcohol-based segment is expected to hold a major share as alcohol is known to have efficient antibacterial activity. An Alcohol-free segment is expected to grow rapidly due to rising awareness of the risk of oral cancer associated with alcohol-based products. Non-alcoholic mouth rinses are introduced in the market which also can be safely used by children.

Based on the application, the market is segmented into personal and commercial. Commercial application is expected to hold a major share as this includes the use of mouthwash at dentists or hospitals where the use of mouthwash is greater as compared to a personal segment.

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, online stores, and others. Pharmacies segment is expected to hold a major share as people usually prefer purchasing such daily use items at offline stores where people can physically check the product details including its ingredients. Moreover, OTC as well as prescription mouthwashes both can be purchased at pharmacy stores which is driving the segment growth. However, the easy purchasing option provided by e-commerce websites is likely to support the growth of the online stores segment.

Regional Analysis:

North America is expected to be dominant in the global market. The culture of eating outside of the home and rising concerns related to teeth in the region is expected to drive the market growth. Moreover, the number of orthodontists has increased in the region to cater to increasing demand from the population for wearing teeth braces/bands for beautification or additional benefits. Food particles easily get trapped in braces and therefore orthodontist advice to use fluoride mouthwash which is therefore is likely to foster the market demand in the region. For instance, according to the ‘2017 Orthodontic Workforce Report’ published in April 2018 by the American Association of Orthodontists, the number of orthodontists has increased from 10, 413 in 2012 to 10, 658 in 2017 in the U.S.

Asia Pacific region is projected to have a significant market share. Increased expenditure on health & hygiene in the region is expected to propel the market growth. An increasing number of teeth related concerns has increased awareness regarding oral hygiene practices among the population. For instance, according to ‘Oral health and dental care in Australia’ published in March 2019 by Australian Institute of Health & Welfare, there were about 70,200 cases of dental conditions in 2016-2017 where hospitalization was required, however, those cases could have been avoided if proper care would have been taken at the proper time. Therefore, increasing oral health problems in the region and increased awareness regarding hygiene are expected to fuel product demand.

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By Product Type

  • Alcohol-based

  • Alcohol-free

By Application

  • Personal

  • Commercial

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Pharmacies

  • Online Stores

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In November 2017, Prisnya launched its new product range, ‘Synedent FLX’ containing fluoride mouthwash with new packaging and a fresh company log.

  • In October 2019, Waken Care launched its eco-friendly vegan product range of mouthwash which also includes fluoride based products.

  • Ongoing
  • 2023
  • 2019-2022

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