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Folded Wipes Market Size, Share & Industry Analysis, By Product Type (Baby, Facial & Cosmetics, Hand & Body, Others), By Type (Dry, Wet), By End-User (Male, Female) And Regional Forecast, 2024-2032

Region : Global | Report ID: FBI104491 | Status : Ongoing



Folded wipe has nowadays demonstrated an escalating enlargement as people are increasingly inclined towards the consumption of hygienic products. The product is helping to offer convenience to carry around, comes in a formal appeal, and is possessing easy disposability. The thriving growth of the catering business of various countries of the world is assisting to accelerate the demand for the product.  For instance, according to the Department of Environment and Rural Affairs United Kingdom data published, is declaring that the food, drink, and catering have risen by 2.5% which is evaluated to be USD 312 billion, and catering is assessed to witness 3.1% growth rate.

The increasing growth of the restaurant industry resulting in the escalating demand for the product is helping to drive the market growth. For instance, according to the National Restaurant Association data release, May 2019, is proclaiming that the United States turnover rate in the restaurants-and-accommodations segment has upsurge to a post-recession high of 74.9 percent in 2018. Additionally, large number of women being highly conscious of their of appearances propels them to carry a folded wipes to help them wipe off or make changes to their makeup use is anticipated to increase the demand of the product.

Nevertheless, the massive consumption of folded wipes being costlier than its substitute products such as rolled wipes is acting as a hampering factor for market growth.

Key Market Driver -

The rising growth of restaurant industry leading to the growing demand for the product is acting as a driving factor for the market growth.

Key Market Restraint -

The large consumption of folded wipes being costlier than its substitute is acting as a restraining factor for the market growth.

Key Players Covered:

Essity, Huchtemeier Papier, MP hygiene, Carlimpex, Kimberly-Clark, Metsä Tissue, Star Tissue, and others are the key companies operating in the folded wipes market.  

The folded wipes market is segmented into by product type, type, end-user, and geography.

On the basis of product type, the market is fragmented into baby, facial & cosmetics, hand & body, and others(pets, kitchen). Facial & cosmetics are estimated to be the larger market owing to most people being highly concern of upholding and cleansing of their facial skin. Likewise, the rising awareness of uncleaned cosmetics on the skin resulting to premature aging is helping to boost the usage of this segment.

Based on type, the market is bifurcated into dry and wet. Dry is anticipated to hold the larger share on account of the product present in an affordable price range and has numerous applications makes it more preferable.

By end-user, the market is divided into male and female. Female is projected to be the greater segment due to the most female being more cautious of the health of their skin and female dominating in the cooking and cleaning of household also increase the consumption for this segment.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is anticipated to be the prominent market shareholder and is estimated to continue throughout the forecast period of 2020-2027. The rising number of people participate in sports activities has played a crucial role for the consumption of the product. For instance, according to the National Federation of State High School Association, September 2019, is proclaiming that in the United States a total of 7,937,491 are estimated to be participating in high school sports. Furthermore, the increasing spending make of child care is estimated to have a positive influence for the upsurging demand for folded wipes. For instance, according to the data released by the Center for American Progress in June 2019, is declaring that the total share of the whole family paying for child care is upsurge by more than 20 percent which is a rise from 45.5 percent to 55.3 percent families.

Europe is projected to have a significant presence in the folded wipes market owing to the booming growth of travel and tourism in this region fostering people to use wipes as tracking is often necessary while visiting tourist destinations. For instance, according to the data issued by the World Travel and Tourism Council, is stating that in 2018 travel and tourism in Europe is estimated to make a total contribution of 9.7 percent to European GDP. Furthermore, the thriving growth of the hotel industry in this region is projected to have a positive impact on increasing consumption. For instance, according to the European Chain Hotels Report 2018, is stating the number of chain hotels in various European countries are the United Kingdom 3,520, Germany 2,078, France 3,816, and Spain 2,453.

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By Product Type

  • Baby

  • Facial & Cosmetics

  • Hand & Body

  • Others(Pets, Kitchen)

By Type

  • Dry

  • Wet

By End-User

  • Male

  • Female

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  • In January 2020, Techtex announced the acquisition of two of its competitors which are Whitminster International Ltd and Klenzeen Ltd to reinforce its presence in healthcare and industrial wipes sector.

  • In October 2020, Fibroline  declared its partnership with Euro Wipes. This partnership will help Euro Wipes to increase the development of natural formulae without preservatives and solvents.

  • Ongoing
  • 2023
  • 2019-2022

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