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The Food and Beverage Additives market is witnessing significant traction in the global marketplace due to the increasing demand for packaged food products. The use of additives in food and beverage leads to the improved shelf life of products by preventing bacterial contamination and enabling the food products to remain fresh for a longer period. The demand for ready-to-eat products in the market has also seen a rise in recent years. Thereby, such developments are expected to benefit the global Food and Beverage Additives market.
The increasing demand for low-calorie and low-fat products has led to the increasing adoption of artificial additives in the market. The addition of additives enables ease of transportation of products across the globe without affecting the quality of the products. The increasing disposable income in developing economies enables consumers to spend more on packaged products which has supported the growth of the Food and Beverage Additives market globally.
Changes in the younger generation's lifestyle compounded with hectic work schedules have resulted in influencing their eating habits with more inclination towards processed food products. This in turn promoted companies to launch new products in the market with low calorie and low-fat benefits. Recently, SweeGen launched zero-calorie Bestevia Sweetner, Rebaudiosides D, E and M, officially approved by Malaysia’s Ministry of Health for use in food and beverage products.
Allergic reactions triggered by the use of artificial additives and other health conditions such as Attention deficit hyperactivity disorder (ADHD) have been linked as one of the negative effects of using these products and thus acts as a restraining factor expected to affect the growth of food and beverage additives market negatively. Consumers may prefer natural additives such as beetroot juice instead of using artificial additives as a coloring agent.
Key Market Driver -
Changing Consumer Lifestyle and Increasing Consumption of Packaged Food
Key Market Restraint -
Negative Impact on Health
The key players of global Food and Beverage Additives market are Cargill Inc., BASF SE, Archer Daniels Midland Company, Evonik Industries AG, Ingredion Incorporated, Tate & Lyle PLC, Novozymes A/S, Kerry Group
The most common type of food additives used as flavoring agents helps improve the taste and aroma of food. With the increasing demand for a wide variety of foods in the market such as confectionery, cereals, soft drinks, and others, there has been a significant rise in the use of both natural flavoring agents. Increasing demand for natural flavoring agents such as spice blends and synthetic flavoring agents is expected to drive the demand for food and beverage additives. Additionally, the demand for processed food in the market is increasing, and the use of additives (such as preservatives) in food & beverages help to ensure the quality of the products maintained till they reach from the production site to the warehouses, market and finally to the hands of the consumers.
Food assessment and safety testing conducted by regulatory bodies such as Food and Drug Administration (FDA) enable companies to understand the safe levels of adding these additives in food and beverages. This also helps national authorities oversee and ensure that companies are complying with the guidelines stated by the regulatory bodies.
Online retail stores are gaining attention from the consumers due to the availability and convenient shopping experience for the users to access large variety of products. The ease of choosing from a diverse range of product line and improved buying experience makes them the most chosen option among the others.
North America is witnessing significant growth in the Food and Beverage Additives market owing to consumers increasing preferences towards convenience food products and beverages. The increasing demand for Food and Beverage Additives as a low-fat additive is also expected to drive the market's demand.
Asia Pacific region is anticipated to witness substantial growth in the foreseeable future due to the growing adoption of preservatives and flavor-enhancing products. The developing economies such as India and China are witnessing a rise in the consumers’ disposable income, subsequently allowing them to spend more on such packaged goods, which is expected to boost the region's Food and Beverage Additives sector.
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