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Food fortification is a process of enhancing the nutritional value of food by addition of micronutrients to it. Manufacturers and government as a part of public health policy to reduce the dietary deficiencies among the population. The agents used to enhance the nutritional values are called food fortifying agents. there are three types of process for food fortification which are commercial fortification, bio-fortification and home fortification.
Increasing demand for food fortifying agents from food and beverages sector across the world to add micronutrients to food and make it more nutritious shall foster the market growth. Additionally, the increasing geriatric population has significantly increased the demand for fortified food attributed to various medical condition like adult malnutrition shall positively impact the market.
However, there are possibilities of over-consuming a particular nutrient which can be harmful. A calculated amount of nutrient should be consumed per day for healthy living. Effective but safe amount of nutrients must be consumed. This is expected to hamper the market for food fortifying agents.
Key Market Driver -
Increasing demand from food and beverages sector.
Key Market Restraint -
Over-consumption of a nutrient.
Based on type, the global food fortifying agents market is segmented into probiotic vitamins, proteins and amino acids, lipids prebiotics, carbohydrates, minerals, and others. Based on application, market is segmented into infant formulas, cereals & cereals based products, fats & oils, dietary supplements, dairy and dairy-based products, bulk food items, feed, and others.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global food fortifying agents market consists of global & regional players operating. Some of the key players in the market include Cargill Incorporated, Royal DSM, Arla Foods, Hansen Holdings A/S, Ingredion Incorporated, Kellogg Co., BASF SE, Archer Daniels Midland Company, Nestle Sa, Evonik Industries AG, and others.
The market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America accounts for the largest share in market for food fortifying agents due to the awareness in consumers about food and nutrition. Additionally, the support by Food & Agriculture Organization (FAO) and World Health Organization (WHO) is expected to bolster the market growth. Asia Pacific is estimated to hold significant share in market attributed to the ample number of manufacturers coupled with increasing population in countries like India and China. Europe is expected to show considerable growth attributed to the increasing spending on food and nutrition. Latin America and Middle East & Africa shall exhibit sluggish growth by the end of forecast period.
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