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The global market for freeze-dried fruit powder is witnessing robust growth owing to its increasing utilization for adding natural flavor to the food product. The most prominent applications of fruit powder include functional foods and infant foods as it helps in masking the off-taste of active ingredients added in such foods. During the freeze-drying process, the water is completely removed from the fruit by sublimation, thereby preserving its color, flavor, shape and nutrients. Water removal during freeze-drying increases the shelf life of fruit powder at room temperature, without adding any preservative.
Freeze-dried fruit powder has an extensive application in the bakery sector due to its concentrated flavour and storage stability. It is useful for adding flavor and color to frosting without diluting its consistency. Fruit powder is perfect for flavoring candies and chocolates. Beverages such as mixed coffee drinks, smoothies, powdered protein shake, and fermented alcohol are flavored using fruit powders. Fruit powder adds flavor without moisture, retaining product consistency. They are also used to impart a unique flavor profile to nutrition bars.
Key Market Driver -
Rising Demand for High Quality, Ready-to-consume Foods with Extended Shelf Life
Key Market Restraint -
High Cost of Freeze Drying Technology
The demand for healthy, ready-to-consume food products is continuously increasing across the globe on account of evolving lifestyles. Increasing demand for such products is primarily driving the growth of the global freeze-dried fruit powder market. The growing demand for fruit flavors for foods such as pastries, cookies, beverages and candies is also fuelling the growth of the market. The key players are strengthening the business by expanding their freeze-dried product portfolio. For instance, in August 2018, SouthAM Freeze Dry, a Chilean freeze-dried food producer, launched a line of organic, non-GMO freeze-dried fruit powders in the international market.
Freeze-drying is a process in which the fruit is frozen and then dehydrated by using a sublimation technique where the pressure is continuously reduced, which makes the water in the fruit convert in the vapour. This process is expensive, resulting in the high price of fruit powder, which is expected to impede the growth of the market.
Kanegrade Ltd., Verum Ingredients, Inc., Mercer Foods, LLC, SouthAM Freeze Dry, Chaucer Foods Ltd., Halo Corporation Co. Ltd., European Freeze Dry, DMH Ingredients, Watershed Foods LLC and Paradise Fruit Solutions GmbH & Co. are the major players operating in the freeze-dried fruit powder market.
The global freeze-dried fruit powder market is segmented by type, application, and geography. Strawberry freeze-dried powder is projected to witness strong growth owing to the popularity of strawberry flavor across the globe. Strawberry flavored ice creams and beverages are popular around the world. Likewise, strawberry flavour is also added in the infant foods, which is expected to drive the growth of the strawberry freeze-dried powder category.
Fortified foods, among other applications, is expected to witness prominent growth due to an extensive application in functional foods and beverages. Fruit flavors are used for flavor masking in fortified foods. Fruit powders also provide nutritional benefits by providing macro and micronutrients.
North America is expected to witness promising growth due to the growing demand for natural, healthy ingredient-based processed foods. The rising awareness of the health benefits of nutrition enriched foods among people is driving the demand for natural ingredients such as fruit powders. The rising trend for clean-label products in the region is also fuelling the market growth. The key manufacturers are focusing on strengthening their presence in the region by partnering with regional players. For instance, In August 2019, SouthAM Freeze Dry announced a business partnership with Van Drunen Farms, the U.S-based fruits and vegetable producer for the international expansion of its business.
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The European market for freeze-dried fruit powder is projected to witness strong growth. The consumption of dried fruit powder is driven by various factors, such as healthy snacking trend and growing popularity of fruit snacks and beverages. Asia Pacific is expected to witness promising growth owing to the increase in consumer discretionary income and evolving buying patterns. The booming foodservice sector in the region is expected to fuel the growth of the market. Infant foods and supplements demand is increasing in the region which is also expected to boost the growth of the market.
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