Fresh Herbs Market Size, Share, and Industry Analysis, By Type (Basil, Parsley, Chives, Oregano, Coriander, Mint, and Others), By Application (Foodservice, Food Processing, and Household), and Regional Forecast 2025-2032

Condiments and spices represent a vital group of horticultural commodities, which, since ancient times, have been recognized as indispensable ingredients in the culinary arts. Likewise, fresh herbs are leafy plants that are sparingly used as a seasoning or a garnishing agent for cuisines. These herbs are responsible for adding aroma, depth to dishes and fragrance, making spices and herbs an integral part of culinary purposes. Moreover, fresh herbs are packed with a range of concentrated nutrients (Vitamins A, K, and C) and health advantages (stimulates digestion and appetite), which intensifies its demand in both household and retail sectors. Commonly, freshly produced herbs can be incorporated into a range of products such as soups, sauces, meats and stews, pizzas, and sausages. However, centuries ago, the role of fresh herbs was confined to food service channels. Still, with time, consumers are trying to replicate their favorite dishes at home, which amplifies their usage at household levels. Another prominent factor encouraging growth opportunities is the increasing popularity of ethnic cuisines, where fresh herbs play a significant role in customizing cuisines, which elevates the overall dining experience of the consumers.

Followed by culinary applications, these herbs also possess therapeutic benefits, which further contribute to the product’s sales. For instance, herbs such as basil and coriander impart immune-boosting antioxidants, promote gut health and also help in fighting body infections. Other factors, such as the rising awareness of fresh produce over processed items and increased consumer attraction toward the visual appeal of the dishes, increase the usage of fresh herbs over other forms. Also, some research has shown that dried herbs tend to lose flavor when dried, further boosting the acceptability of fresh herbs.

Key Insights

The report covers the following key insights:

• Overview of the Parent/Related Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Fresh Herbs Market


• Recent Key Industry Developments

Segmentation

Analysis by Type

On the basis of type, the global market is distributed into basil, parsley, chives, oregano, coriander, mint, and others. Out of all, the basil segment is predicted to lead in the global fresh herbs market as it is the most utilized ingredient in preparing salads, curries, soups, and pizza. Also, basil is commonly used for seasoning creamy sauces, stocks, stews, and other South-Asian cuisines. In the current scenario, individuals are seeking healthy and natural ingredients that also provide medicinal benefits upon consumption. The majority of consumers are struggling to maintain their balance in such hectic schedules and thus opting for easy-to-cook products with health benefits. Thus, basil can be used for such purposes as it is recognized as a natural and health-promoting component.

Chives are the fastest-growing segment and are projected to account for a higher share in the near term. They impart a mild onion-type flavor to dishes and are mainly used as a topping for pesto salads and main meals.

Analysis by Application

On the basis of application, the market is distributed into foodservice, food processing, and household. Among all, the foodservice segment is expected to secure the first position in the market as fresh herbs are utilized in large amounts, especially in fresh preparations. Nowadays, the majority of consumers, especially Gen Z, are engaged in socializing activities, which mainly include dining out. Also, the emergence of social media has influenced consumers as they search for similar dishes in the HoReCa sector. In addition, the trend of international cuisines has added to the demand for fresh herbs in the food service sector.

The food Processing segment is likely to observe the highest CAGR in the fresh herbs market owing to the consumer demand for herb-infused flavored products.

Regional Analysis

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The market is divided by geographical region into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. North America is anticipated to dominate with the largest share of the market. The increasing consumer consciousness regarding health and awareness about fresh herbs boosts the market’s potential. Moreover, the rising imports of fresh herbs in North American countries due to climatic restrictions collectively strengthen the demand for herbs.

Asia Pacific is anticipated to be the fastest-growing segment, primarily due to the suitable climatic conditions required for growing fresh herbs and surging manufacturers of fresh herbs in the market. Also, with increasing cases of chronic diseases, consumers are increasingly turning toward naturally grown herbs, which can provide various advantages to the consumer’s health. With this health consciousness, the demand for organic herbs is also soaring, thus opening lucrative opportunities for key manufacturers across the market.

Key Players Covered

Key players in the market include Vitacress, Van Vugt Kruiden, Herrmann Krauter, Coolibah Herbs, Rocket Farms, Pacific Botanicals, Spisa Group, North Shore Living, Holla-Fresh Pty Ltd., and Blue Hills and Company.

Key Industry Developments

• In September 2021, Artisan Green, a Singapore-based company, introduced their latest locally-grown fresh herbs across the market. The new range of products includes coriander, lemon basil, coriander, and dill and are easily available at HAO Megamart, Everyday Vegan Grocer, and RedMart in Singapore. 


• In September 2021, Duncan Family Farms, a firm based in the U.S., announced the launch of its latest edition of organic fresh herbs. The products included organic dill, chives, basil, sage, rosemary, and thyme and were displayed at the Organic Produce Summit.