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Fruit and vegetable juices are essential components of a healthy diet, and their consumption in balanced and sufficient amounts could help avert significant diseases such as CVDs and certain types of cancers. The prominent processed food manufacturing companies are entering into the fruit and vegetable juice market due to rising demand for a variety of fruit & vegetable juices among consumers. For instance, in March 2019, Under the new Brand Tru, Amul introduces fruit juices in four flavors – Mango, Orange, Apple, and Lychee.
A variety of vitamins, minerals, dietary fibers, and health-promoting substances added for fruit juice fortification is expected to drive the global fruit and vegetable juice market. The global vegetable juice market is driven by the fact that they contain less amount of sugar compared with some fruit juices and do not raise insulin levels to the same level as some fruit juices do. The fruit and vegetable juices are mostly consumed for their health-enhancing properties. For instance, Orange juice is high in antioxidants and vitamins A and C , which helps to prevent aging and to improve heart health.
Key Market Driver -
Increasing Demand for Non-Carbonated Beverages
Key Market Restraint -
Stringent Rules and Regulations about Addition of Chemical Preservatives
The properly extracted juices are very similar to the fruit and vegetable as they contain most substances that are found in the original ripe and mature fruit from which the juice is made. The global fruit and vegetable juice market is driven by the similar taste and flavor of the juice product as compared to original fruits and vegetables. The increasing demand for non-carbonated beverages among consumers owing to their health benefits is anticipated to boost the demand for fruit and vegetable juices. Consumers seeking low-in-sugar, natural sugar, and healthier beverage options are simply starting to gravitate towards various beverage options that are more widely considered healthier, such as fruit and vegetable juices.
The addition of chemical preservatives will kill micro-organisms or stop their growth, but most of these are not permitted in fruit and vegetable juices. The stringent rules and regulations about the addition of chemical preservatives in fruit and vegetable juices are anticipated to act as a restraint for the growth of the global fruit and vegetable juice market.
The key players operating in the global fruit and vegetable juice market are, The Coca- Cola Company, Florida Natural Growers, Welch Foods and Mott’s, Del Monte Foods Corporation, Ocean Spray Cranberries, Dabur India Ltd., Pepsi Co, Nestle, Dr. Pepper Snapple Group Inc., WILD Flavors, Inc., ICT, and Others.
The fruit juice segment is anticipated to witness sturdy growth in the global fruits and vegetable juice market, followed by fruit and vegetable blends and vegetable juice segment. The growing popularity of cold-pressed fruit juices among the consumers as it preserves the vitamins, minerals, and dietary fibers that are lost during the traditional fruit juice manufacturing is expected to positively leverage the growth of global fruit juice market. For instance, in March 2016, PepsiCo Inc. launched its first cold-pressed juices in five new flavors in the U.S. market under the brand name Naked. The orange juice segment is anticipated to witness considerable growth in the fruit juice market due to health benefits associated with citrus fruits and the high popularity of the juice type among consumers. The fruit and vegetable blends expected to witness sturdy growth in the global fruit and vegetable juice market. The companies operating in the industry are focused on research and development and new product launches infused with fruit and vegetable blends. For instance, in March 2017, INVO, San Francisco, launched CoCo Collisions which is the mixture of coconut water with fresh fruit and vegetables, without any added fillers, water, or sweeteners.
Hypermarkets & supermarkets, among the other distribution channels, are expected to witness prominent growth due to the presentation, availability of wide variety on the shelves, and easy accessibility to consumers in such stores. The discounts offered by hypermarkets and supermarkets are expected to positively affect the sales of fruit and vegetable juices. The online retail stores are anticipated to witness sturdy growth in the global fruit and vegetable juice market owing to the high convenience offered by them.
Asia Pacific is anticipated to witness considerable growth in the global fruit and vegetable juice market. The companies such as Dabur India Ltd., RAW Pressery and others present in Asia Pacific are coming up with innovative marketing, advertising activities, and new product launch to increase consumer awareness about the benefits of consumption of fruit and vegetable juices. For instance, in June 2019, Nutricane Beverages Pvt. Ltd. launched its exciting and innovative range of fruit juices with two variants namely Guava and Mango under the OMG brand. This new product range of this company is a delicious blend of fruits with sugarcane juice. The growing demand from consumers for organic and fortified fruit and vegetable juices is expected to boost the demand for fruit and vegetable juice market in this region.
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North America and Europe are anticipated to witness prominent growth in the global fruit and vegetable juice market. The fruit and vegetable juice market in this region is driven by the increasing consumer's preference for natural fruit and vegetable juices over carbonated beverages because it contains high sugar and artificial coloring. The easy product availability due to the presence of prominent fruit and vegetable juice companies such as Florida Natural Growers, WILD Flavors, and others in North America and Europe region is expected to positively leverage the fruit and vegetable juice market in this region.
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