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The global fruit concentrate market is driven by the increasing demand for healthy and convenient foods. Fruit concentrate is a cost-effective and convenient alternative for fresh fruits in a variety of applications. The evolving lifestyle, rising disposable incomes, and urbanization are the major factors that are responsible for the growing demand for fruit concentrates. Fruit concentrates are primarily used in the beverage industry for making fruit juice, soft drinks, nectars, and alcoholic drinks. Fruit concentrates are also used in confectionery, bakery, and dairy industries as they provide flavor, sweetness along with the nutritional value to the product.
The growing demand for fruit concentrates as flavoring agents in baby food products and indulgent bakery products is responsible for the growth of the market. The demand for label-free products is driving the manufacturers to introduce sugar-free and preservative-free fruit concentrates in the market. Fruit concentrates are mainly produced using thermal concentration technique, which reduces the water content from fresh fruit juices. The technological advancements in fruit concentrate processing systems to minimize the changes in its nutritional, sensory and textural properties, are positively affecting the growth of the market.
Key Market Driver -
Rising Demand for Natural Foods
Key Market Restraint -
High Fructose Content in Fruit Concentrates
The rising trend of consuming natural foods is the key driver for the growth of the global fruit concentrates market. The increasing rate of conditions such as obesity, diabetes, and heart diseases is shifting the consumer demand from aerated drinks to fruit and vegetable juices. The key manufacturers are introducing innovative products to cater to the growing demand for clean-label food products. For instance, in January 2019, Bosch Boden Spies launched reduced sugar cranberry juice concentrate to meet the growing demand for low-sugar, functional beverages in Germany.
The high concentration of fructose present in fruit concentrates is expected to hamper the growth of the market. The growing awareness of negative health effects due to the high consumption of fructose is expected to restrain the growth of the global fruit concentrates market. The researchers are focusing on the development of new techniques to tackle this challenge. For instance, in November 2018, Israeli researchers developed a new enzyme technology to reduce sugar up to 80% in fruit juice.
The leading players operating in the global fruit concentrate market are, Kerry Group Plc., AGRANA Group, Oceanaa Group, Dohler Group SE, The Coca Cola Company, The Archer Daniels Midland Company, Ingredion Inc., SunOpta, and Capricon Food Products India Ltd.
The global fruit concentrate market segmented by form, application, and geography. Liquid fruit concentrate is expected to witness strong growth owing to its wide application spectrum. Liquid fruit concentrate blends easily with any product for its final application, which is expected to fuel its demand in the food processing industry. Technological advancements such as high-pressure processing, radiation processing, ultrasound, non-thermal electrical treatments, membrane processing, inert gas treatments, and cold plasma that retain the nutritional values of the product, are responsible for the growth of the market. The beverage segment is expected to witness promising growth, among other application sectors. Fruit concentrates are readily used to make fruit juices. They are used to add flavor to alcoholic beverages and soft drinks.
North America is expected to witness robust growth owing to the rising demand for natural food products. The demand for minimally processed fruit concentrates, that retain their 100% nutritional value, is increasing in the market. The manufacturers are increasingly using advanced technologies to produce 100% natural fruit concentrates. Packaging related innovations such as recyclable packaging, aseptic packaging are increasingly utilized for fruit concentrates. For instance, in April 2019, Country Pure Foods, U.S., launched ecolean air aseptic packages for its apple, orange, grapes and cranberry juice concentrates.
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Europe is expected to witness prominent growth owing to the demand from the beverage industry. The demand for on-the-go fruit-based beverages is increased in the region due to hectic lifestyles. According to the Centre for Promotion of Imports, Europe, the region is the largest market for fruit juices in the world. It represents 55% of total fruit juice imports in the world. The growth of the market in Asia Pacific is mainly driven by the robust growth trajectory of the non-alcoholic fruit-based beverages. India and China are the major producers of fruits. The increasing demand for processed fruit-based beverages is driving the growth of the market in the region.
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