Gaming GPU Market Size, Share, and Industry Analysis, By Device (Mobile Devices, PCs and Workstations, and Gaming Consoles), By Type (Dedicated Graphics Card and Integrated Graphics Card), and Regional Forecast till 2032

The global gaming GPU market is experiencing significant growth due to the increasing popularity of Esports tournaments and the increasing emergence of gamification, which are the key factors considered to drive the growth of the market over the forecast period.

Gaming GPU is hardware designed to render images and graphics for video games. It delivered an improved visual experience by handling complex calculations required for graphics rendering, allowing for higher frame rates and better resolutions, and helping to store the textures and other graphics data by enabling smoother performance.

• According to an analyst survey in March 2024, 78% of play stations run on NVIDIA GPUs, 14.64% run their gaming stations on AMD GPUs, followed by 7.24% run on Intel GPUs. NVIDIA GeForce RTX 3060 is the most popular GPU used by the players’ concurrent player base of 34 million.

Rising innovations in manufacturing small-sized transistors and integrating AI-driven technologies with gaming applications to robust the visual quality generate the need for high-performing gaming GPUs. These factors aim to drive the growth of the market across the globe. Similarly, the tremendous shift of users toward 4K and 8K gaming requires robust graphics capabilities, and GPU plays a prominent role in determining the performance of the games and in bringing advancement across the gaming industry. These are the key factors that led to propel the growth of the market.

Impact of Generative AI on the Gaming GPU Market

Increasing integration of generative AI models brings innovations across the gaming industry. It generates numerous opportunities to automate the video gaming content creation using deep learning AI algorithms such as generative adversarial networks (GANs) and variation autoencoders (VAEs). This integration helps to improve the scalability, accessibility, and efficiency of the gaming modules and accelerates the performance of PCs and workstations.

• For instance, in January 2024, NVIDIA Corporation launched GeForce RTX SUPER desktop GPUs for generative AI-powered laptops to enhance the gaming experience of users using PCs and laptops for high visual experience. The company also integrates generative–AI capabilities with large language models (LLMs) and Tensor Core GPUs to improve the gaming performance delivered by gaming workstations and PCs.

These factors aim to integrate the generative AI modules with gaming GPUs to generate personalized gaming content and deliver a revolutionized playing experience in real time.

Gaming GPU Market Driver

Growing Popularity of Online and Esports Gaming Fuels Market Growth

The rising popularity of Esports and online gaming has significantly boosted the demand for high-performance graphics cards globally. With the organization of competitive Esports events and the widespread availability of online games, there's a large and committed community seeking superior graphics cards to enhance their gaming experiences. This growing interest in graphics cards, in turn, highlights the importance of top-tier graphics processing units, particularly in professional gaming and among those who prefer visually stunning games.

According to Newzoo & Esports Guide 2022, the largest number of esports gaming enthusiasts present across China, i.e., 88.0 Million, followed by the rest of the Asia Pacific and Europe regions present across the globe. 

NUMBER OF ESPORTS ENTHUSIASTS PER REGION

                                                                             Source: (Newzoo) Guide-to-Esports-ISFE-ESA-ESA-C-IGEA, 2022

Hence, the usage of gaming graphics cards is expected to continue expanding due to the increasing popularity of Esports and online gaming.

Gaming GPU Market Restraint

High Power Consumption and Extensive Release of Heat Restricts Market Growth 

High-performance gaming GPUs often consume significant power and generate heat, which further require additional advanced cooling solutions to prevent overheating. The overheating led to minimizing the graphics card performance, which also reduced the data transfer performance. Hence, this factor is estimated to resist the growth of the market across the globe.

Similarly, rapid technological changes in manufacturing gaming GPUs can quickly get outdated. Thus, the companies are able to feel pressure to upgrade quickly, which also hinders the growth of the market over the forecast period.

Gaming GPU Market Opportunity

Integration of AR and VR Technology with Gaming GPU Revolutionized the Market Growth

The integration of virtual and augmented reality (VR & AR) techniques aims to deliver a comprehensive visual gaming experience to the users present across the globe. As the demand for realistic graphics in VR games increases, the demand for GPUs (Graphics Processing Units) increases rapidly to enhance the scalability of shadow effects and deliver significant lighting experience.

VR and AR headsets necessitate powerful GPUs to render immersive and interactive virtual environments in real-time. The increasing demand for VR and AR experiences in gaming, entertainment, and other applications has created a significant need for high-performance gaming GPUs capable of delivering the necessary graphics processing power. Thus, as the integration of AR and VR technology continues to grow, the interaction between the gaming GPUs and AR & VR technology is projected to bring innovation to drive the growth of the market over the forecast period.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by the Key Players
• Impact of Generative AI on the Global Gaming GPU Market
• Consolidated SWOT Analysis of Key Players

Analysis by Device

By device, the market is segregated into mobile devices, PCs and workstations, and gaming consoles. Among these, PCs and workstations are the most popular and highly used devices to play casual and high-level graphics-oriented games in order to deliver a better user experience. The growing demand for specialized processors that can handle complex mathematical calculations related to the 2D and 3D graphics required for gaming drives the growth of the market over the forecast period.

Furthermore, growing demand for mobile-based gaming GPUs to deliver personalized user experience. The demand for high-end computing systems for graphics-intensive gaming applications rises with the growing adoption of smartphones, tablets, consoles, and PCs for gaming purposes.

Analysis by Type

By type, the market is segmented into dedicated graphics card and integrated graphics card.

Among these, integrated GPUs are expected to boost the adoption of gaming GPUs due to their cost-effectiveness and energy-efficient abilities. These types of graphics cards are able to stream video content by saving space and are mostly used across PCs to deliver a comprehensive user experience. Hence, the demand for integrated graphics cards is high as compared to dedicated graphics cards.

Moreover, dedicated graphics cards are associated with high costs and high power and also need larger space to store the graphics data. Thus, the demand for dedicated graphics cards is lower than that for integrated graphics cards.

Regional Analysis

In terms of geography, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America is expected to dominate the global gaming GPU market with the highest share during the forecast period. The presence of key companies and startups providing gaming GPUs across countries, such as the U.S., Mexico, and Canada, has pushed the growth of the market. These factors aim to boost the growth of the market across the region over the forecast period.

• According to a research survey, in the U.S., more than 30% of people who play video games purchase a subscription to gaming services, and over 35% are engaged in playing online and Esports games at least once a week.

Asia Pacific is projected to boost the demand for GPU gaming, with the highest growing CAGR over the forecast period. Technological advancements in the video gaming industry and the rising integration of cutting–edge computing technologies with advanced gaming solutions are the key factors that drive the growth of the market across countries, such as India, Japan, and China over the forecast period.

• For instance, In September 2022, ZOTAC Technology Limited, a PC gaming graphics card manufacturer, launched new GeForce RTX 40 Series graphics cards powered by next-generation GPU architecture along with featured AI capabilities. The ZOTAC GAMING GeForce RTX 40 Series aims to deliver a comprehensive gaming experience along with industry-leading technologies.

Furthermore, Europe is estimated to drive the growth of the market due to the growing demand for specialized processors that can handle complex mathematical calculations related to the 2D and 3D graphics required for gaming.

South America and Middle East & Africa have experienced tremendous growth in the gaming GPU market over the forecast period. This is due to the increasing demand for high-end computing systems for graphics-intensive gaming applications and the growing adoption of tablets and consoles for delivering immersive gaming experiences to the users present across both regions.

Key Players Covered

The global gaming GPU market is consolidated, with the presence of a large number of companies and standalone and integrated gaming GPU providers.

The report includes the profiles of the following key players:

• Nvidia Corporation (U.S.)
• Intel Corporation (U.S.)
• EVGA Corporation (U.S.)
• ASUSTeK Computer Inc. (Taiwan)
• ARM Ltd. (U.K.)
• Qualcomm Inc. (U.S.)
• MediaTek Inc. (Taiwan)
• Imagination Technologies Group (U.K.)
• Advanced Micro Devices, Inc. (AMD) (U.S.)
• Sapphire Technology Limited (Hong Kong)

Key Industry Developments

• In August 2024, ARM stated that they are in the process of launching a gaming GPU, which can be used for AI workloads and gaming purposes. Thus, to develop a gaming GPU that is scalable for desktop and mobile devices, the company aims to appoint 100 software development and chip engineers to bring innovations to the gaming GPU market. ARM aims to compete with Intel and NVIDIA in order to develop gaming graphics cards for customers present across the globe and deliver them a comprehensive user experience.
• In January 2023, Polestar, a Sweden-based automotive company, Hyundai Motor Group, and BYD Co., a China-based electric vehicle maker, implemented Nvidia’s cloud-based GeForce NOW gaming service into their vehicles so their backseat passengers can stream the GeForce NOW games powered by the cloud.