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Gamers essentially require high performing gaming devices such as laptops, chairs, headsets, and others to execute gaming tasks effectively. Nowadays, laptops with efficient audio sound systems and high-resolution displays are widely popular among users as they can effectively play hardcore games with such systems. Hardcore gamers widely use such devices of responsive touchpads and efficient battery performance as they can play on such devices without the problem of battery drain outs.
Nowadays, consumers largely prefer to buy gaming laptops with different performance features such as faster processor speed, dedicated graphic cards, and virtual reality ports embedded in them. Therefore, associated companies are introducing innovative laptops to suit such consumer's specific gaming needs. For instance, in January 2021, Razor Inc. introduced an innovative line of two gaming laptops, Razor Blade 15 2021 and Razor Blade Pro 17 2021, that uses high performing NVIDIA 30 Series of laptop GPU's embedded in it.
Increasing gamers spending for the different kinds of gaming equipment and devices such as laptops, headsets, VR glasses, and others are expected to drive the growth of the market. According to the data presented by the Entertainment Software Association, in 2018, American gamers' hardware spending increased to USD 5,100 million compared to that of USD 4,700 million in 2017. Additionally, the recent introduction of innovative gaming devices is likely to attract people towards buying them, thereby driving such products' demand.
Moreover, a growing trend of indoor leisure activities among the global population is further driving the demand for such items. The rising popularity of recent video games such as PUBG, FORTNITE, Call of Duty, and others is further likely to ease such devices' usage, thereby supporting market growth.
Besides this, the uncertain occurrence of the COVID-19 lockdown restriction is likely to boost the consumer demand for entertainment-related hardware devices and services. This, in turn, is expected to drive the gaming laptops' demand. For instance, in May 2020, ASUSTeK Computer Inc. reported a 15% spike in its gaming PC revenues in the first quarter of the financial year 2020.
However, the wide availability of alternative gaming devices such as smartphones, tablets, desktop computers is anticipated to limit market growth. Additionally, the higher cost of smart gaming devices is expected to restrain its demand among casual gamers worldwide.
Key Market Driver -
Rising consumer spending for the video gaming related equipment is expected to drive the market growth.
Key Market Restraint -
Wide availability of the alternative gaming devices is anticipated to restrain the market growth.
The prominent players associated with the global gaming laptop market are ASUSTeK Computer Inc., Dell Inc., GIGA-BYTE Technology Co., Micro-Star International Co. Ltd., Razor Inc., International Business Machines Corporation, The Hewlett-Packard Company, Acer Inc., AXIOO International, Clevo, Eurocom Corporation, and others.
The global gaming laptop market is segmented based on gamer type, processor, distribution channel, and geography.
Based on the gamer type, the market is segmented into hardcore and casual. The hardcore segment is expected to hold a major market share as hardcore gamers essentially require gaming laptops for their specific play needs compared to casual gamers. Additionally, the recent introduction of innovative gaming laptop devices by the associated companies for the worldwide hardcore gamer population is likely to ease such a segment's growth.
Based on the processor, the global market is segmented into i7, i9, i11, and others. The i9 segment is expected to hold a major market share as i9 processor-based laptops provide much faster gaming & processing speed to the players than the i7, i5, and i3 processor-based devices. Additionally, such devices' cost-effectiveness over to that of i11 processor-based devices results in larger revenues from such a segment.
By distribution channel, the global market is segmented into offline and online. The offline segment is expected to hold a major market share as users can deeply understand the product features in person from these stores' sales representatives. Additionally, the wide availability of the other gaming peripheral devices such as headsets, consoles, and others for the gamers at specialty appliance stores is further likely to attract them towards shopping laptop devices from such stores, thereby driving the segmental revenues.
By geography, the global gaming laptop market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The largest share of the North American region is attributed to the presence of a large number of gamer population in countries such as the United States and Canada. This results in a large demand for gaming laptop devices among the population in the region. According to the data presented by the Entertainment Software Association of Canada, as of 2018, about 64% of Canadians were gamers. Additionally, a growing trend of indoor leisure activities among the population is further driving the market growth in the region.
The fastest growth of the Asia Pacific region is attributed to the growing expansion of the companies associated with manufacturing peripheral gaming devices such as ASUSTeK Computer Inc., Dell Inc., and others in the countries such as China and India. This is likely to provide ease in providing such devices by these companies, thereby supporting the market growth in the region. For instance, in December 2020, Xiaomi Corporation, a Chinese manufacturer of consumer electronic devices, launched Xiaomi Mi Notebook Pro 15, a gaming laptop under its brand 'Poco' in India. Additionally, the rising popularity of interactive and multiplayer laptop gaming among the gamer population further drives the market growth in the region.
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