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Geospatial Analytics Market Size, Share & COVID-19 Impact Analysis, By Component (Solution & Services), By Solution (Data Integration and ETL, Geocoding and Reverse Geocoding, Thematic Mapping & Spatial Analysis, Reporting & Visualization, and Others), By Deployment (On-Premises and Cloud), By Enterprise Type (Large, Small and Medium Enterprises), By Application (Disaster Management & Risk Reduction, Public Safety & Others), By End-user (Defense & Internal Security, Government, Banking, Financial Services, Healthcare & Life Sciences & Others), and Regional Forecasts, 2023-2030

Region : Global | Format: PDF | Report ID: FBI102219



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The global geospatial analytics market size was valued at USD 69.96 billion in 2022 and is projected to grow from USD 79.06 billion in 2023 to USD 206.93 billion by 2030, exhibiting a CAGR of 14.7%. North America dominated the global market with a share of 35.16% in 2022.

Geospatial data analytics gathers, manipulates, and visualizes different types of geospatial data generated from GPS, location sensors, drones, satellite imagery, and smartphones. Geospatial data analysis helps organizations study large volumes of demographic, topographic, and environmental datasets, and make data-driven decisions.

The significant growth of the market is majorly attributed to the increasing urbanization, proliferation of advanced technologies, such as Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML), widespread adoption of 5G technology across the globe, and growing importance of supply chain optimization.

As the urban population increases, the demand for geospatial analysis rises to support urban planning, infrastructure development, and efficient resource allocation. The percentage of the total population living in urban areas is increasing at a rapid pace worldwide. According to the "World Cities Report 2022" published by the United Nations Human Settlements Program (UN-Habitat), the share of the world’s population living in cities is anticipated to increase to 68% by 2050, from 56% in 2021. Rapid and unplanned urbanization have adverse social and environmental consequences. Geospatial data analysis plays a crucial role in better urban planning, infrastructure development, and efficient resource allocation.

Many governments are liberalizing the geospatial sector for minimizing and resolving various problems arising from rapid urbanization. For instance,

  • In 2021, the Government of India’s Department of Science and Technology (DST) announced several guidelines to liberalize geospatial data collection and distribution. This move permitted Indian companies, academic & research organizations, and other private entities to collect geospatial data to find solutions in their respective sectors.


Rise in Geospatial Analytics Applications Amid COVID-19 Pandemic Propelled Market Growth

Geospatial data analytics is being implemented in the public-health related services for a long time across the globe. The spread of the COVID-19 pandemic significantly increased the use of this technology. Amid the pandemic, end-users, such as government authorities, healthcare providers, researchers, and other such agencies were significantly using the geospatial analysis tools to analyze the data collected across different countries, where the COVID-19 strain was widespread.

Different geospatial software and their data analysis tools were implemented for imposing lockdowns and tracing close contacts of the patients. For instance,

  • In March 2020, India’s Esri Global Inc. offered ArcGIS Online subscription with ArcGIS Hub for six-months under its Disaster Response Program. The company also provided a support team to the government and other agencies working on patient tracking and tracing.

Thus, from the initial days of the pandemic, the adoption of geospatial analytics software and tools gained traction. The technology has further witnessed other applications across industries during the post-pandemic crises. Industries, such as retail, supply chain & logistics, and BFSI, among others implemented the geospatial analytics tools in various functions amid COVID-19 restrictions.


Rise of Web-based GIS Platforms Will Transform Market

Distribution of geospatial information on the internet is enabling data-driven decision-making and sustainable development. Web-based GIS is a major market trend owing to the high cost of traditional GIS systems and need for in-depth technical know-how. The use of open-source GIS is becoming an integral part of the geospatial industry for data creation, spatial analysis, and visualization, creating numerous opportunities across various sectors. Many web GIS platforms enable collaboration by allowing users to share maps and analysis results publicly or privately. For instance,

  • ArcGIS Online, a cloud-based mapping software, enables large-scale collaboration with customizable access permission.

As technology advances, the adoption of web-based GIS is expected to grow even further, empowering individuals and organizations across various sectors to make well-informed decisions.

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Advancements in Technologies to Fuel Market Growth

The rapid technological advancements in the Internet of Things (IoT) is transforming the traditional way of living into a high-tech lifestyle. Smart homes, pollution control, smart cities, energy saving, and smart transportation have been made possible by the introduction of IoT. This technology uses smart sensors and GPS trackers to generate vast volumes of high-precision data, such as temperature, humidity, noise, radiation, location, proximity, images, and videos. This data can be integrated with geospatial analytics to provide valuable insights into complex queries and research questions.

The rise of Artificial Intelligence (AI) and Machine Learning (ML) is also revolutionizing the market by creating more valuable and precise insights from location-based data. AI-powered image recognition techniques can better interpret satellite images to recognize features, such as roads, wetlands, and changes in them over time. Such analysis is crucial in urban development and natural resource management.

Moreover, the increasing use of cutting-edge wireless technologies, such as 5G across the world is anticipated to provide better connectivity. This, in turn, is expected to enable enhanced tracking, real-time data transmission, and data analytics.


Lack of Standardization Coupled with Shortage of Skilled Workforce to Limit Market Growth

Geospatial data analytics has witnessed significant growth in the past several years. However, the lack of standardization coupled with shortage of skilled workforce is anticipated to limit the geospatial analytics market growth. GIS specialists spend most of their time on data cleaning before analysis due to the lack of standardization in storing geospatial data. There are quite loose color conventions for geographic information as well as low variety in how elements are defined on the map, thus creating standardization issues.

Shortage of skilled workforce is another major concern anticipated to hinder the market growth. According to a Geospatial World Annual Readership Survey, around 84% of 2,000 surveyed industry professionals acknowledged that there was a skill gap in terms of industry requirements and availability of workforce.


By Component Analysis

Geospatial Analytics Solutions to Gain Dominant Market Share during the Forecast Period Owing to Increased Data Availability

Based on component, the market is divided into solution and services. The solution segment is expected to hold the maximum geospatial analytics market share. The high capabilities of these solutions in addressing the industry-specific functions is likely to fuel their demand. Organizations are able to achieve their business objectives by surveying the demand and supply insights offered by geospatial analytics solutions.

The services segment is anticipated to showcase rapid growth rate during the forecast period. Geospatial analytics technology requires high skills and technical knowledge to properly utilize its solutions. Thus, companies are offering skill training services to the end-users of these solutions.

By Solution Analysis

Demand for Thematic Mapping & Spatial Analysis Solutions to Increase Owing to Proliferation of Smartphones

Based on solution, the market is segmented into data integration & ETL, geocoding & reverse geocoding, thematic mapping & spatial analysis, reporting & visualization, and others.

The thematic mapping & spatial analysis segment is predicted to showcase rapid growth rate. Businesses are keen on understanding the customer behavior and demand patterns, which will fuel the adoption of these solutions.

The geocoding and reverse geocoding segment is set to gain significant market share. Their ability to provide precise location is driving their use in various applications such as ride-sharing apps, mapping services, and location-based marketing.

By Deployment Analysis

Cloud Deployment to Show Highest Growth Rate Owing to its Ability to Offer Instant Business Insights

Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to showcase rapid growth rate and hold a dominant market share during the forecast period. The capability of the cloud deployment model to access large sets of data will fuel their demand in geospatial analysis. Globally, the adoption of cloud technologies is growing significantly considering its functionalities and offerings.

The on-premises segment is anticipated to grow steadily during the forecast period. The higher security offered by this model to the collected information is driving the adoption of on-premises solutions.

By Enterprise Type Analysis

Large Enterprises to Hold Largest Market Share on Account of Increased IT Spending

Based on enterprise type, the market is bifurcated into large enterprises and SMEs. The large enterprise segment is estimated to gain the maximum market share and likely to record the highest CAGR during the forecast period. The assigned IT budget at large enterprises supports the implementation of new and advanced technologies. These enterprises are the early adopters of advanced technologies and keen on enhancing their operations and customer services.

The Small and Medium Enterprise (SME) segment is expected to witness steady growth during the forecast period. The lack of financial support and higher risk associated with new technology is hampering the adoption of this technology.

By Application Analysis

Surveying Application to Gain Dominant Market Share Due to Growing Investment in Location-based Solutions

Based on application, the market is segmented into disaster management & risk reduction, public safety & medicine delivery, surveying, climate change adaptation, and others.

The surveying segment accounted for the largest market share in 2022. Businesses are investing heavily in location-based solutions to gain insights and understand the customer preferences. Similarly, the public safety & medicine delivery segment may record rapid growth rate during the forecast period.

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Other applications, such as sales & marketing optimization, supply chain management, among others are anticipated to showcase steady growth. As business are using location-based customer targeting solutions, the demand for these solutions will gain traction.

By End-user Analysis

Defense & Internal Security to Hold Largest Market Share Due to Growing Use of Spatial Data

Based on end-user, the market is segmented into defense & internal security, retail & logistics, government, Banking, Financial Services and Insurance (BFSI), energy & utilities, agriculture, healthcare & life sciences, infrastructure & urban development, and others.

The defense & internal security segment is expected to gain a dominant market share during the forecast period. The implementation of geospatial analytics technology supports the defense and internal security personnel with timely and accurate intelligence.

The healthcare & life sciences segment is expected to grow with the highest CAGR during the forecast period. Geospatial analysis helps in tracking and analyzing disease patterns. In addition, it helps to create various disease maps which help in resource allocation, containment strategies, etc.

The retail & logistics segment is set to record significant growth during the forecast period. During the pandemic crisis, the industry substantially invested in this technology to deliver timely results. Similarly, governments also initiated depending on the technology to track and trace infected patients.

Other industries, such as education, media & entertainment, among others is anticipated to witness steady growth owing to the ability of geospatial analytics solutions to boost customer acquisition by offering targeted campaigns.


Geographically, the market share is fragmented into five major regions, including North America, South America, Europe, Middle East & Africa, and Asia Pacific.

North America Geospatial Analytics Market Size, 2022 (USD Billion)

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North America is projected to capture dominant market share during the forecast period. As the early adopter of advanced technologies, the region is focused on enhancing its operations and customer experience with personalized location-based solutions.

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Asia Pacific is set to record rapid growth rate during the forecast period owing to the rise in market competition across countries, such as China, India, and Japan, among others. The large regional population is driving the use of location-based services to offer modern day solutions to analyze and target customers.

In Europe, rapid urbanization and economic development are expected to drive the market growth. In addition, the presence of major players is another factor anticipated to boost the market growth in this region.

In South America, significant growth in various end-user industries, such as healthcare, consumer electronics, and automotive is anticipated to augment the market growth.

In the Middle East & Africa (MEA), high investment in advanced technologies will boost its share in the global market. Similarly, growing preference for personalized services is expected to fuel the adoption of geospatial analytics solutions across the region.


Key Players to Focus on Strengthening their Market Position with Continuous Developments

The global market is consolidated by leading players, such as Esri Global, Inc., Trimble Inc., HERE Global B.V., Alphabet Inc. (Google LLC), Oracle Corporation, Precisely Holdings, LLC, Alteryx, Inc., Hexagon AB, Microsoft Corporation, and TomTom International B.V. These key players are expanding their operations by adopting strategies, such as mergers, acquisitions, product launches, collaborations, and partnerships. For instance,

  • In December 2021, Esri India launched Indo ArcGIS, a ready-to-use GIS solution for Indian users. Indo ArcGIS comprises disaster management, forest management, land records, and property tax management solutions.

List of Key Companies in Geospatial Analytics Market:


  • May 2023: TomTom International BV, a geolocation technology specialist, expanded its partnership with Alteryx, Inc. Through this partnership, Alteryx will use TomTom’s Maps APIs and location data to integrate spatial data into Alteryx’s products and location insights packages, such as Alteryx Designer.

  • May 2023: Oracle Corporation announced the launch of Oracle Spatial Studio 23.1, available in the Oracle Cloud Infrastructure (OCI) marketplace and for on-premises deployment. Users can browse, explore, and analyze geographic data stored in and managed by Oracle using a no-code mapping tool.

  • May 2023: CAPE Analytics, a property intelligence company, announced an enhanced insurance offering by leveraging Google geospatial data. Google’s geospatial data can help CAPE create appropriate solutions for insurance carriers.

  • February 2023: HERE Global B.V. announced a collaboration with Cognizant, an information technology, services, and consulting company, to offer digital customer experience using location data. In this partnership, Cognizant will utilize the HERE location platform’s real-time traffic data, weather, and road attribute data to develop spatial intelligent solutions for its customers.

  • July 2022: Athenium Analytics, a climate risk analytics company, launched a comprehensive tornado data set on the Esri ArcGIS Marketplace. This offering, which included the last 25 years of tornado insights from Athenium Analytics, would extend its Bronze partner relationship with Esri.


An Infographic Representation of Geospatial Analytics Market

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The market report offers qualitative and quantitative insights about the market and a detailed analysis of the size & growth rate of all possible segments in the market. It also provides an elaborative analysis of market dynamics, emerging trends, and competitive landscape. The report offers key insights, such as the implementation of automation in specific market segments, recent industry developments, such as partnerships, mergers, investments, acquisitions, consolidated SWOT analysis of key players, business strategies of leading market players, macro & micro economic indicators, and major industry trends. This detailed analysis provides a comprehensive view of the market and its potential for growth and development.




Study Period

2019 - 2030

Base Year


Estimated Year


Forecast Period

2023 – 2030

Historical Period

2019 - 2021

Growth Rate

CAGR of 14.7% from 2023 to 2030


Value (USD billion)


By Component, Deployment, Enterprise Type, Application, End-user, and Region









By Component

  • Solution

    • Data Integration and ETL

    • Geocoding and Reverse Geocoding

    • Thematic Mapping & Spatial Analysis

    • Reporting & Visualization

    • Others (Network Analysis, Geovisualization, Etc.)

  • Services

By Deployment

  • On-Premises 

  • Cloud

By Enterprise Type

  • Large Enterprises

  • Small and Medium Enterprises

By Application

  • Disaster Management and Risk Reduction

  • Public Safety and Medicine Delivery

  • Surveying

  • Climate Change Adaptation

  • Others (Sales & Marketing Optimization, Supply Chain Management, Etc.)

By End-user

  • Defense and Internal Security

  • Retail & Logistics

  • Government

  • Banking, Financial Services and Insurance (BFSI)

  • Energy & Utilities

  • Agriculture

  • Healthcare & Life Sciences

  • Infrastructure & Urban Development

  • Others (Education, Media & Entertainment, Etc.)

By Region

  • North America

    • U.S. (By Application)

    • Canada (By Application)  

    • Mexico (By Application)  

  • South America

    • Brazil (By Application)  

    • Argentina (By Application)  

    • Rest of South America

  • Europe

    • U.K. (By Application)  

    • Germany (By Application)  

    • France (By Application)  

    • Italy (By Application)  

    • Spain (By Application)  

    • Russia (By Application)

    • Benelux (By Application)

    • Nordics (By Application)

    • Rest of Europe

  • Middle East & Africa

    • Turkey (By Application)  

    • Israel (By Application)

    • GCC (By Application)  

    • South Africa (By Application)  

    • North Africa (By Application)

    • Rest of Middle East & Africa

  • Asia Pacific

    • China (By Application)

    • Japan (By Application)  

    • India (By Application)

    • South Korea (By Application)  

    • ASEAN (By Application)  

    • Oceania (By Application)  

    • Rest of Asia Pacific

Frequently Asked Questions

According to Fortune Business Insights, the global market is estimated to be worth USD 206.93 billion by 2030.

In 2022, the market value stood at USD 69.96 billion.

The market is projected to record a CAGR of 14.7% during the forecast period of 2023–2030.

The surveying application segment dominated the market in 2022.

Increasing urbanization and technological advancements, coupled with strong IT spending by businesses, is estimated to augment the market growth.

Some of the top players in the market are Esri Global, Inc., Trimble Inc., HERE Global B.V., Alphabet Inc. (Google LLC), Oracle Corporation, Precisely Holdings, LLC, Alteryx, Inc., Hexagon AB, Microsoft Corporation, TomTom International B.V., and others.

North America dominated the market due to the presence of major market players and increased research & development activities in this region.

By end-user, healthcare & life sciences segment is expected to show the highest CAGR during the forecast period.

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