"Market Intelligence that Adds Flavour to Your Success"

Gluten-free Bakery Products Market Size, Share & Industry Analysis, By Product Type (Bread, Biscuits & Cookies, Cakes, Pastries & Muffins, Others (Doughnuts, Puddings, Rolls)) , By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, Others) And Regional Forecast 2022-2029

Region : Global | Report ID: FBI104354 | Status : Ongoing



Health and wellness issues have a major influence on the baking industry, driving the innovations and novel product developments. The gluten-free bakery products market is witnessing robust growth owing to the rising trend of free-from foods. Free-from foods such as gluten-free, lactose-free, chemical-free are perceived to be healthier and safer as compared to the traditional products. Gluten is believed to contribute to lifestyle-related health conditions such as obesity, diabetes, and cardiovascular diseases. The various health benefits associated with the consumption of gluten-free products is expected to drive the growth of the gluten-free products market in foreseeable years.

Bakery products such as bread and pizza are the staple food of various regions and countries. However, in recent years, their popularity has increased in other regions owing to emerging trends of snacking. The growing popularity of healthier versions of bakery products due to the increased risk of chronic health conditions fuels the demand for gluten-free bakery products. The growing demand for gluten-free meals from people with gluten intolerance, allergies, and celiac disease is contributing to the growth of the gluten-free bakery products market. Increasing innovations and product development activities are anticipated to further contribute to the growth of the global gluten-free bakery products market.

The free-from foods trend is rapidly gaining importance across the globe with evolving consumer lifestyles that demand healthier foods. Earlier, the primary reason behind buying gluten-free foods was the medical conditions associated with it such as gluten allergies, sensitivities, and intolerance. However, in recent times, consumers are inclined towards buying free-from food products because they are perceived to be healthier alternatives to conventional products. The rising awareness of the health benefits of gluten-free products primarily drives the growth of the global gluten-free bakery products market. The increasing demand for healthier bakery snacks and desserts further contributes to market growth.

Key Market Driver -

Rising Trend of Free-from Foods

Key Market Restraint -

Challenges Faced while Maintaining the Consistency of Gluten-free Products

Gluten-free bakery products is manufactured by using wheat flour or a mixture of wheat flour & other grains. Gluten is the protein that imparts even consistency to the product by forming a protein network. The challenges faced in maintaining the consistency of gluten-free products act as the key restraint for the growth of the gluten-free bakery products market. The bland taste of gluten-free bakery products also hampers the demand for the product in the market.

Key Players Covered:

Amy’s Kitchen, Inc., Bob's Red Mill Natural Foods, Inc., Dawn Food Products, Inc., The Hain Celestial Group, Inc., Dr. Schar AG, Freedom Nutritional Products Limited, General Mills, Inc., Conagra Brands, Inc., Valeo Foods Ltd., and Hero Group are the key players operating in the global gluten-free bakery products market.

On the basis of product type, gluten-free bread is expected to witness strong sales performance as bread is a staple food in various western regions. Conventional bread made from wheat flour is nowadays perceived to be a cause of the risk of various lifestyle-related health conditions by many consumers. Gluten-free biscuits and cookies are now becoming mainstream snacking products due to the growing trend of healthy snacking in developing markets of Europe & North America.

The supermarkets and hypermarkets segment for gluten-free bakery products is projected to witness robust growth owing to the availability of a wide variety of products and purchase convenience in these type of sales channels. Specific aisles are allocated for products in such stores providing a plethora of options to consumers. The discounts and offers launched by these mass merchandisers are also expected to boost their sales performance. Supermarkets are also changing their listing policies, making space in-store for new, private label brands that fit the free-from and healthy lifestyle trend.

Regional Analysis:

North America is expected to exhibit strong owing to the significant growth of the healthy snacking trend. The rising trend of clean label products is projected to drive the demand for gluten-free, allergen-free, and non-GMO foods. The growing millennial population who prefer healthier food options is expected to fuel the demand for gluten-free bread and bakery desserts. The increasing prevalence of gluten allergies and celiac disease is expected to propel the growth of the market in the region. Europe is projected to witness substantial growth. Free-from foods is emerging as a leading category with traditional foods such as bread and pasta. Naturally, gluten-free ingredients such as ancient grains, wheat alternatives, and grain-free formulations are on the rise in the region. Avoiding refined wheat products is a major driver for gluten-free products in the region as part of a perceived healthier lifestyle.

The gluten-free bakery products market has a huge growth potential in Asia Pacific market owing to the rising demand for healthier products in the region. Gluten-free flours and bakery mixes have already gained popularity and with increasing awareness, people are getting attracted to other processed food categories such as bread, pizza, and biscuits. Few strategies such as introducing low price products and local flavors to attract a wide consumer base also provide immense growth opportunities in the region.

To gain extensive insights into the market, Request for Customization




By Product Type

  • Bread

  • Biscuits & Cookies

  • Cakes, Pastries & Muffins

  • Others (Doughnuts, Puddings, Rolls)

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online Retail

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In April 2020, Colorado-based gluten-free bakery Outside the Breadbox launched a new e-commerce platform to meet the growing demand for gluten-free bakery products.

  • In October 2019, Northumbrian Fine Foods, the leading manufacturers of free-from biscuits launched a new range of twin pack cookie range under Prewett’s brand. The product is targeted for foodservice sector.

  • Ongoing
  • 2021
  • 2018-2020


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Pont Europe
Fuji film

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.