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Health and wellness issues have a major influence on the baking industry, driving the innovations and novel product developments. The gluten-free bakery products market is witnessing robust growth owing to the rising trend of free-from foods. Free-from foods such as gluten-free, lactose-free, chemical-free are perceived to be healthier and safer as compared to the traditional products. Gluten is believed to contribute to lifestyle-related health conditions such as obesity, diabetes, and cardiovascular diseases. The various health benefits associated with the consumption of gluten-free products is expected to drive the growth of the gluten-free products market in foreseeable years.
Bakery products such as bread and pizza are the staple food of various regions and countries. However, in recent years, their popularity has increased in other regions owing to emerging trends of snacking. The growing popularity of healthier versions of bakery products due to the increased risk of chronic health conditions fuels the demand for gluten-free bakery products. The growing demand for gluten-free meals from people with gluten intolerance, allergies, and celiac disease is contributing to the growth of the gluten-free bakery products market. Increasing innovations and product development activities are anticipated to further contribute to the growth of the global gluten-free bakery products market.
The free-from foods trend is rapidly gaining importance across the globe with evolving consumer lifestyles that demand healthier foods. Earlier, the primary reason behind buying gluten-free foods was the medical conditions associated with it such as gluten allergies, sensitivities, and intolerance. However, in recent times, consumers are inclined towards buying free-from food products because they are perceived to be healthier alternatives to conventional products. The rising awareness of the health benefits of gluten-free products primarily drives the growth of the global gluten-free bakery products market. The increasing demand for healthier bakery snacks and desserts further contributes to market growth.
Key Market Driver -
Rising Trend of Free-from Foods
Key Market Restraint -
Challenges Faced while Maintaining the Consistency of Gluten-free Products
Gluten-free bakery products is manufactured by using wheat flour or a mixture of wheat flour & other grains. Gluten is the protein that imparts even consistency to the product by forming a protein network. The challenges faced in maintaining the consistency of gluten-free products act as the key restraint for the growth of the gluten-free bakery products market. The bland taste of gluten-free bakery products also hampers the demand for the product in the market.
Amy’s Kitchen, Inc., Bob's Red Mill Natural Foods, Inc., Dawn Food Products, Inc., The Hain Celestial Group, Inc., Dr. Schar AG, Freedom Nutritional Products Limited, General Mills, Inc., Conagra Brands, Inc., Valeo Foods Ltd., and Hero Group are the key players operating in the global gluten-free bakery products market.
On the basis of product type, gluten-free bread is expected to witness strong sales performance as bread is a staple food in various western regions. Conventional bread made from wheat flour is nowadays perceived to be a cause of the risk of various lifestyle-related health conditions by many consumers. Gluten-free biscuits and cookies are now becoming mainstream snacking products due to the growing trend of healthy snacking in developing markets of Europe & North America.
The supermarkets and hypermarkets segment for gluten-free bakery products is projected to witness robust growth owing to the availability of a wide variety of products and purchase convenience in these type of sales channels. Specific aisles are allocated for products in such stores providing a plethora of options to consumers. The discounts and offers launched by these mass merchandisers are also expected to boost their sales performance. Supermarkets are also changing their listing policies, making space in-store for new, private label brands that fit the free-from and healthy lifestyle trend.
North America is expected to exhibit strong owing to the significant growth of the healthy snacking trend. The rising trend of clean label products is projected to drive the demand for gluten-free, allergen-free, and non-GMO foods. The growing millennial population who prefer healthier food options is expected to fuel the demand for gluten-free bread and bakery desserts. The increasing prevalence of gluten allergies and celiac disease is expected to propel the growth of the market in the region. Europe is projected to witness substantial growth. Free-from foods is emerging as a leading category with traditional foods such as bread and pasta. Naturally, gluten-free ingredients such as ancient grains, wheat alternatives, and grain-free formulations are on the rise in the region. Avoiding refined wheat products is a major driver for gluten-free products in the region as part of a perceived healthier lifestyle.
The gluten-free bakery products market has a huge growth potential in Asia Pacific market owing to the rising demand for healthier products in the region. Gluten-free flours and bakery mixes have already gained popularity and with increasing awareness, people are getting attracted to other processed food categories such as bread, pizza, and biscuits. Few strategies such as introducing low price products and local flavors to attract a wide consumer base also provide immense growth opportunities in the region.
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