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Gym mats are most essential in avoiding slipping of hands and feet during the exercise activities and in providing support to the body movement. Exercise mats are made up of different thicknesses and materials based on their usage in the home workout or gym centres. Fitness clubs largely seek to have specialty mats for their gym flooring needs that can withstand the higher pressure of the work-out equipment and are suitable for floor-based exercise activities.
Companies largely provide pressure resistive and water soaking mats in order to increase their quality and durability. Additionally, they are using eco-friendly materials in the design of the gym mats in order to avoid allergic reactions to the skin of the user while its usage. For instance, in May 2020, Fast Track launched fully bio-degradable, recyclable, and plastic-free exercise mats under their brand Liforme in the U.K. to grow the business in the bio-degradable work-out mat segment.
Rising consumer awareness regarding exercise & fitness activities, their health benefits, and new product development are primarily driving the growth of the market. For instance, in November 2019, Myxfitness LLC launched at-home fitness equipment with the tutoring desktop attached to it and other accessory items such as foam roller, mats, dumbbells, and resistance bands for providing on-demand digital classes of the exercise to the users.
Moreover, recent launches of the various fitness programs by the government, as well as private organizations, essentially help in spreading awareness of the benefits of yoga and fitness among the people which thereby, drive the growth of the market. For instance, in June 2018, Patanjali Ayurved Ltd. in collaboration with the Bollywood actor Suniel Shetty launched the ‘Mission Fit India’ campaign which targeted nearly 220 million people across the 43 cities of India.
Besides this, increasing the number of gyms & fitness centres across the globe is further propelling the growth of the market. According to the data published by the IHRSA Organisation, as of 2018, there were 39,570 health & fitness clubs in the U.S. that increased from 38,477 over the previous year. Rising gym renovation & remodelling trends are also fuelling the demand for the work-out mat flooring services. However, the wide presence of the low-cost exercise mats is anticipated to limit the demand for luxury gym mats and thereby restrain the growth of the market.
Key Market Driver -
Growing awareness regarding exercise & fitness to drive the market growth.
Key Market Restraint -
Wide presence of low-cost exercise mats to restrain the market growth.
The key players associated with the global gym mats market are, Net World Sport Ltd., Lululemon Athletica Inc., Hosa Group, Pro Performance Sports LLC., We R Sports, Q324, Manduka, GAIAM, Barefoot Yoga Co., Bean Products Inc., and many others.
The global gym mats market is segmented based on material, distribution channel, end-user, and geography. Based on the material market is segmented into polyethylene foam mats, TPE mats, EVA foam mats, and PVC mats. TPE mats segment is expected to hold a major share of the market owing to the efficient thermoplastic & elastomeric properties of the TPE composite material over the other materials. Additionally, gym & fitness centres widely prefer to use TPE made mats as they are easily recyclable over others.
Based on the distribution channel, the market is segmented into specialty stores, online stores, hypermarkets & supermarkets, and convenience stores. The specialty stores segment is expected to dominate the market owing to the wide availability of the branded fitness and exercise accessory items as well as the provision of guidance for the customers regarding product selection and product education by these stores.
On the basis of the end-user, the global gym mats market is segmented into health & fitness clubs, households, schools & corporates, and others. Health & fitness clubs are expected to hold a major share of the market as gym mats are largely used by the gym and fitness centres. Additionally, increasing facilities of the fitness & gym clubs further give rise to the demand for work-out accessories.
By geography, the global gym mats market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Major share of the North American market is attributed to the large presence of prominent companies such as Lululemon Athletica Inc., Pro Performance Sports LLC, and others in the countries such as the United States, and Canada. Additionally, the large participation rate of the population for recreational physical activities is likely to drive the consumption of the gym accessories in the region. According to the report ‘Move to be well: Global Economy of Physical Activity’, presented by the Global Wellness Institute Organisation, as of 2018, the U.S. witnessed the largest participation rate of 58.8% for the recreational physical activities compared to the other countries across the world.
Fastest growth of the Asia Pacific region for the gym mats market is attributed to the rising number of gyms & fitness centres which results in the increasing demand for the gym accessories in countries such as China, and India. For Instance, according to the article ‘How Fit is China’s Fitness Industry’, published by CGTN news, the number of gyms in China was growing at the rate of 31.13% in 2018 over the previous year and reaching to nearly 98,000 in 2018 across China.
Additionally, growing consumer spending for the fitness & yoga-related services and accessories in the region is further driving the growth of the market. For Instance, according to the article ‘Start-up’s vs COVID19: Fitness, Yoga Go Virtual in India as Apps Take Over From Gym’, published by Inc42 news, Indian consumer spending for the Curefit yoga & fitness application has raised from 30% in the month of January 2020 to 60% by the end of February 2020.
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