Hair Scrunchies Market Size, Share & Industry Analysis, By Material Type (Cotton, Satin, Velvet, and Others), By Distribution Channel (Hypermarket, Specialty Store, Online/E-Commerce, and Others), and Regional Forecast, 2026-2034

The global hair scrunchies market is set to register moderate growth over the forecast period. Hair scrunchies are a kind of hair accessory developed in multiple designs and colors to help in hair styling. The product is an elastic hair band covered in soft fabrics such as velvet, microfiber, silk, and satin to reduce friction, which prevents hair pulling and breakage. As a result, the product enhances hair care, which triggers its demand across countries. Changing fashion trends and increasing emphasis on personal grooming boost product sales and favor global market growth.

Hair Scrunchies Market Driver

Increasing Focus on Hairstyling to Drive Market Growth

Growing focus on personal styling and grooming increases the adoption of various hairstyles created using attractive hair accessories such as scrunchies. Furthermore, hairstylists throughout countries integrate the product into different hairstyles and showcase their use in various styles, increasing product demand. In this respect, rising employment of hairstylists contributes to the global market expansion. For instance, according to the U.S. Bureau of Labor Statistics, a U.S.-based government agency emphasizing labor economics, between 2023 and 2033, employment for hairstylists, cosmetologists, and barbers is expected to grow by around 7%. In addition, approximately 89,100 job openings are expected for these professions annually over the decade.

Hair Scrunchies Market Restraint

Limited Durability & Availability of Alternative Products to Hamper Market Growth

Numerous consumers consider the product to be unsuitable for individuals having heavy and thick hair, as it does not offer a strong hold on hair. In addition, scrunchies developed using delicate materials lose their elasticity easily after repeated use and need to be replaced frequently. In this respect, the durability concerns related to the product hamper its demand. Furthermore, several end users prefer other accessories such as traditional hair ties, bobby pins, clips, clutchers, barrettes, and hair sticks for styling and tying hair. Growing inclination towards these alternative products impedes scrunchie sales.

Hair Scrunchies Market Opportunity

Growing Demand for Sustainable & Innovative Design Scrunchies to Provide Growth Opportunities

The rising ethical consumption trend, including items with limited environmental impact, such as sustainable scrunchies, supports global market expansion. Sustainable scrunchies are developed using materials such as organic cotton, organic silk, and upcycled textile waste, which makes them eco-friendly. In addition, industry participants prioritize manufacturing the product in innovative designs such as tail hair scrunchies, floral print scrunchies, and Korean hair bow scrunchies. These new designs help in creating trendy hairstyles, which fuel product demand.

Segmentation

Analysis by Material Type

Based on material type, the market is segmented into cotton, satin, velvet, and others.

The cotton segment held the largest market share in 2024. The absorbent properties of cotton make these scrunchies suck moisture and leave hair dry. This factor increases product adoption among individuals having oily hair. Moreover, the growing sustainable products trend accelerates demand for organic cotton scrunchies and favors the segment’s growth.

The satin segment holds the second-largest market share. The smooth finish of satin scrunchies lowers friction and reduces hair breakage. Development of these products in appealing colors and patterns further triggers sales.

Analysis by Distribution Channel

Based on distribution channel, the global market is divided into hypermarket, specialty store, online/e-commerce, and others.

The hypermarket segment will dominate the market throughout the forecast period. This retail format provides an extensive range of scrunchies in different materials and designs. Moreover, it allows individuals to check the product in person, which eliminates the risk of dissatisfaction.

The online/e-commerce segment is likely to grow at the highest rate in the near term. Online platforms offer scrunchies in trendy and latest designs and eliminate the requirement to travel to the shop, which increases consumer interest.

Regional Analysis

By region, the market is divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

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Asia Pacific led the global hair scrunchies market in 2024. Social media influencers increasing knowledge regarding the importance of the product for hair care are escalating product sales in the region. The rapidly growing fashion industry also accelerates demand for attractive scrunchies for hair styling.

North America will grow at the fastest CAGR, driven by numerous hairstylists in the region promoting product use. As per the U.S. Bureau of Labor Statistics, a U.S.-based government agency, U.S states including Texas, California, Florida, New York, and Pennsylvania have the highest employment level for hairstylists. Moreover, the rising interest in eco-friendly and customized scrunchies favors regional growth.

Key Players Covered

• Scunci International (U.S.)
• Erickson USA, Inc. (U.S.)
• Invisibobble GmbH (Germany)
• Urban Outfitters, Inc. (U.S.)
• Forever 21, Inc. (U.S.)
• Goody Products, Inc. (Georgia)
• Emi Jay, Inc. (U.S.)
• Kitsch, LLC (U.S.)
• Zara (Spain)
• Madewell (U.S.)

Key Industry Developments

• In October 2024, NOUGHTY, a U.K.-based haircare products brand, announced plans to launch its zero-waste scrunchies in India. The limited-edition products are developed using upcycled textile waste.
• In August 2021, Spotstyl, an India-based brand offering pillowcases and scrunchies, introduced its 100% pure silk scrunchies in oversized and skinny sizes.