Heart Health Ingredients Market Size, Share & Industry Analysis, By Product Type (Thickening Agent, Emulsifying Agent,Binding Agent, Stabilizing Agent, Others), By Application (Bakery,Confectionery, Meat & Poultry, Dairy Products, Beverages, Others)Others and Regional Forecast, 2023-2030

The global heart health ingredients market is expected to witness a significant growth rate during the forecast years (2019-2026), due to rising incidences of heart and cardiovascular diseases among the growing population. The steep increase in demand for efficient heart health solutions from various pharmaceutical and healthcare industries is projected to witness robust growth trajectory in the foreseeable future.

Key players operating in the global heart health ingredients market are focusing on product innovation, credible health claims and natural product positioning for maintaining their market prominence. BASF SE (Germany), Abbott Laboratories (U.S.), and Nestle Health Science (New Jersey) are some of the key companies in the global heart health ingredients market.

Heart health ingredients primarily play a preventive maintenance role and address the risk factors of cardiovascular diseases. The significant risk factors of cardiovascular diseases are high blood pressure, excess weight, and high cholesterol level. There are different heart health ingredients including beta-glucan, soy protein, omega-3, and phytosterols.  One of the significant functions of these ingredients is that they help in decreasing triglycerides, and lowering the blood pressure.

Key Market Driver -

Rising Incidences of Reported Heart Health Disorders.

Key Market Restraint -

Stringent Regulatory Framework for the Approval of the Novel Ingredients

Increased consumption of heart health ingredients due to the growing aging population and rising disposable income of many individuals is projected to fuel the growth of the global heart health ingredients market during the forecast period. Millennials have reported increased occurrences of chronic heart disorders, which is further expected to boost the demand for heart health ingredients.

The high cost of these ingredients, coupled with stringent regulatory approvals are hindering the full-fledged market growth. Furthermore, lack of awareness about these ingredients among the developing countries is further expected to restrain the market growth.

Key Players Covered:

The prominent players in global heart health ingredients market are BASF SE (U.K.), Nestle Health Science (New Jersey), GlaxoSmithKline plc (U.K.), Reckitt Benckiser Group plc (U.K.), Merck & Co., Inc. (the U.K.), Herbalife Nutrition (U.S.), Pfizer Inc.(U.S.), Sanofi S.A (U.K.), Glanbia Nutritionals (NA), Inc. (U.S.), Abbott Laboratories (U.S.) among the other players operating in the global heart health ingredients market.

Based on ingredient type, the global heart health ingredients market comprises of phytosterol, soy protein, beta-glucan, and omega-3. Omega-3 fatty acids based ingredients are anticipated to exhibit considerable growth during the forecast period, due to their superior functional properties – they have shown remarkable ability to lower triglyceride levels, reduce the risk of developing arrhythmia, slowing down the rate of plaque formation and slightly decreases the blood pressure too.

Based on application, the global heart health ingredients market includes pharmaceuticals and nutraceutical sectors. Nutraceuticals segment is anticipated to exhibit considerable growth during the forecast period due to increasing consumer awareness regarding heart health dietary supplements and regular consumption of such products among millennials and the geriatric population.

Regional Analysis:

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Asia Pacific region will witness the fastest growth in the global heart health ingredients market during the forecast years, owing to drastic increase in the incidences of cardiovascular diseases among the population. The region has also witnessed series of new product launches in the dietary supplements category with ingredients that are known to support and upkeep the heart health. 

Segmentation

Key Industry Developments

• In February 2019, the world’s largest Science-based Ayurveda major Dabur India Limited launched a special medicine for improving heart health “Hridayasava” which is enriched with herbs like Arjuna, Ashwagandha, Giloy, Pushkarmool and Shankhpushpi with documented heart health benefits.


• In April 2018, Twinlab / Reserveage developed a new range of products called BioAlaskan Omega​, positioned for brain, joint, heart, immunity, and vision, and marketed under the Twinlab brand.