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Helmets are essentially used to protect the head from severe injury while driving activity. A helmet provides an additional protective layer to the head which helps to absorb the pressure during the incidence of an accident. The growing incidences of road accidents along with the necessities for road safety wearable have given rise to the demand for such products. According to the report 'global status on road safety 2018 Survey', presented by the World Health Organisation (WHO), global annual cases of road traffic deaths reached 1.35 million in 2018.
Designing a helmet is a crucial factor for the companies to provide a perfect fit helmet to a user that can enable protection from accidental impacts as well as provide comfort. Manufacturers are keenly focusing on the utilization of polycarbonate, expanded polystyrene, foam, and nylon materials to offer lightweight and protective helmets to the consumers. Additionally, they are focusing on providing a tech-enabled head cover to the user by embedding various AI, and digital connectivity features in the design of the helmets. For instance, in January 2020, JARVISH Inc., a Taiwanese tech start-up launched helmets integrated with AI-enabled communication modules for high-security standard features.
Increasing demand for motorcycle and other vehicles results in the higher consumption of the helmets. Additionally, governmental policies regarding vehicle safety measures influence people to purchase such products in order to adhere to these government policies. Growing trends of sports & recreational activities have increased the participation rates for the various motorcycle & other recreational sports events which thereby, has surged the demand of the athlete helmets. For instance, in July 2019, the participation rate for the USA National Cycling Championship increased by almost 32% with 1,600 total riders as compared to that of 2018.
Moreover, helmets made up of different colours and style, attract the commuters and sports athletes to purchase them. Also, growing necessities for the head protection wearable for the various aerospace, military & defense applications is driving the growth of the market.
However, the higher cost of premier helmets is anticipated to restrain the growth of the market. Additionally, the uncertain occurrence of COVID-19 pandemic has made people to stay at home for infection prevention purposes, this has resulted in a temporary decline in the peoples’ leisure activities and thereby the demand for helmets.
Key Market Driver -
Rising demand for motorcycle and other two-wheeler vehicles is expected to drive market growth.
Key Market Restraint -
The higher cost of the helmets as well as its comfort issues are anticipated to restrain the growth of the market
The key players operating in the global helmets market are JBM Gear, Arai helmet Ltd., Shoei Co. Ltd., DAINISE, Shark Helmets, HJC Corp., Caberg S.p.A., Nolan Helmets S.p.A., Spartan ProGear Co., Atomic Defence, AIROH, Tech Design Team S.L., and many others.
The global helmets market is segmented by product type, end-user, distribution channels, and geography.
By product type, the market is segmented into full-face helmets, half face helmets, open face helmets, and others. The full-face segment is expected to hold a major share of the market as they are considered as the safest type of helmet which entirely covers the head & face of the body. Additionally, they minimize the need to use eye wears for eye protection purposes.
Based on end-user, the market is segmented into commuters, sports & recreational purposes, military, and others. Commuters segment is anticipated to hold the largest share of the market owing to the increasing population of the daily commuters across the globe which has resulted in the large consumption of the products. According to the UN Global Pulse Organisation research data, in 2017, more than 1.38 million people were commuting daily around greater Jakarta.
By distribution channels, the global helmet market is segmented into offline and online stores. The offline segment includes motorcycle specialty stores, manufacturer’s showrooms, and others. The offline segment is expected to hold a prominent position in the global market as bike riders can touch & see the product physically and make a purchase decision for a better-quality helmet.
By geography, the global helmets market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The dominance of the Asia Pacific region is attributed to the large consumption of motorcycles & bicycles in the emerging markets such as China and India which results in a higher demand for the commute & sports helmets. According to the data published by Seconded European Standardisation Expert in India (SESEI), two-wheeler sales in India is increased by 14.8% and reached 20.19 million units in 2017-18 as compared to that of the financial year of 2016-17.
The large manufacturing base of prominent companies such as Vega Helmet corporation, STUDDS Accessories Ltd., Wenzhou Leiden Helmet Manufacturing Co., and others has immensely supported the consumption of such products in the region.
North American market is likely to witness the fastest growth during the forecast period of 2020-2027 owing to the increasing incidences of road deaths due to accidents in the countries such as the United States, and Canada which further give rise to the consumption of safety securing smart helmets in the region. According to the Bicycle Helmet Safety Institute, in 2018, 857 bicyclists died on the US roads, and the number was increased by 6.3% over 2017.
Additionally, increasing usage of the helmets by the motorcyclists in the region has provided ease in the growth of the market. According to the ‘motorcyclists helmet use in 2018’ Survey published by, U.S. Department of Transportation, National Highway Traffic Safety Administration, in 2018, usage of helmets among motorcyclists on surface streets increased to the percentage point of 70.1% up from 55.0% in 2017.
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