Hemp Protein Powder Market Size, Share, and Industry Analysis By Nature (Organic and Conventional), By Type (Flavored and Unflavored), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Others), and Regional Forecast till 2032

The global hemp protein powder market has expanded significantly in recent years due to the rising demand for plant-based protein substitutes and expanding awareness of hemp's health advantages. Hemp protein powder has become a popular solution for people looking to increase their protein consumption without depending on animal-based sources as customers grow more aware of their food choices and look for items that are wholesome, sustainable, and clean. 

Due to its remarkable amino acid profile, excellent digestibility, and high fiber content, hemp protein—which is made from the seeds of the hemp plant—is a great option for athletes, fitness enthusiasts, and anyone with dietary restrictions. Hemp protein powder is becoming more well-known for its environmental advantages in addition to its nutritional worth. Compared to other protein sources, hemp is a more environmentally friendly crop since it takes less water, fertilizer, and pesticides to grow. Since hemp protein powder supports the ideas of plant-based living, its demand has been further stimulated by the rise in vegan, vegetarian, and gluten-free diets.

Hemp Protein Powder Market Driver

Rising Demand for Plant-Based Protein and Sustainable Solutions Drives the Market

The market for hemp protein powder is expanding significantly, mostly due to consumers' growing inclination toward plant-based protein sources. The need for alternative protein products has increased as more people follow vegetarian, vegan, and flexitarian diets. Hemp protein is becoming popular owing to its digestibility and full amino acid profile. For anyone with dietary restrictions or those looking to lessen their environmental impact, hemp protein provides a sustainable and nutrient-dense alternative that is free of dairy and gluten. Furthermore, many people are moving toward more environmentally friendly options as a result of increased awareness of the negative effects of traditional animal farming on the environment. Hemp, which is renowned for requiring few resources, is a perfect fit for this trend. 

Hemp is a very sustainable crop as it needs very little water, fertilizer, and pesticides. The market has been further stimulated by the growing trend of health-conscious living as well as the growing use of clean-label and organic products. Hemp protein is becoming popular among athletes, fitness enthusiasts, and anyone looking to increase their protein intake naturally due to its capacity to promote muscle recovery and general well-being. Customers are becoming more conscious of the nutritional worth of hemp protein as studies show that it has several advantages, such as the ability to enhance immune system, digestion, and heart health. It is anticipated that these elements, along with increasing product formulation innovation, will speed up the demand for hemp protein powder in international markets.

Hemp Protein Powder Market Restraint

Strict Regulatory Restrictions to Hamper the Market Growth

The production of hemp and its products, such as hemp protein, are strictly regulated in many nations, especially with regard to the amount of THC (tetrahydrocannabinol). Regional differences in these laws may make it more difficult to distribute goods and make products available, which may hinder market growth. Furthermore, consumer acceptability may be hampered by the stigma attached to hemp, which is mostly caused by its link with cannabis. Even though hemp protein has very little THC, some consumers might still be leery of its association with marijuana, which would prevent some groups from using it. 

Hemp Protein Powder Market Opportunity

Increasing Hemp Production to Drive the Market Growth

Due to rising consumer demand for plant-based protein substitutes and hemp's increasing appeal as a sustainable crop, the global hemp protein powder market offers substantial prospects. According to the USDA’s National Agricultural Statistics Service (NASS), the production of hemp was valued at USD 824 million in 2021. This expansion is a result of hemp's growing uses in food and nutrition as well as its potential for making protein powders. In the vegan and fitness circles, hemp protein has gained popularity due to its rich amino acid profile and ease of digestion. The market for hemp protein powder is expected to increase significantly as a result of these advancements, as the hemp sector continues to flourish and consumer preferences for plant-based proteins change.

Key Insights

The report covers the following key insights:

• Overview of Parent Market
• Supply Chain Analysis
• Regulatory Analysis
• Industry SWOT Analysis
• Key Industry Developments
• Qualitative Analysis Related to COVID-19

Segmentation

Analysis by Nature

Based on nature, the market is divided into organic and conventional.

The conventional segment holds the largest market share. The abundant availability of conventional hemp protein powder primarily drives its wider share in the industry. Compared to the organic variety, conventional hemp protein powder is less costly, which is additionally driving product demand. 

The organic segment is anticipated to grow at the fastest CAGR during the forecast period. Increasing consumer concern for organic food products is likely to drive the demand for organic hemp protein powder. Furthermore, increasing new product developments focused on organic protein products using hemp-based protein powder is likely to drive the product demand in the near future. 

Analysis by Type

Based on type, the market is fragmented into flavored and unflavored. 

The unflavored hemp protein powder segment holds a dominant market share, due to abundant availability and application. Furthermore, consumers prefer the product due to its low price and affordability. The product demand is also driven by the changing preference for prepared food and packed snacks.

The flavored hemp protein powder segment is anticipated to expand at the highest growth rate. The new product launches within the flavored category are driving the growth of the segment, which is anticipated to expand at a notable CAGR during the forecast period.

Analysis by Distribution Channel

Based on distribution channel, the market is subdivided into supermarkets/hypermarkets, specialty stores, online stores, and others.

The hypermarkets/supermarkets segment is expected to hold a significant share of the global market. Hypermarkets and supermarkets have been focusing on the principal idea of buyer comfort, which has been driving product sales. Supermarkets also offer consumers more options by offering wider product availability. 

The online segment is expected to grow at a high CAGR over the forecast period. The segment plays a significant role in boosting the sales of hemp protein powder by offering a wide variety of products and convenience sitting at home.

Regional Analysis

Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa. 

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The market for hemp protein powder is expanding significantly in a number of regions, with Asia Pacific emerging as a key growth segment and North America and Europe leading the way. The growing desire for plant-based and sustainable food options is driving the growth of hemp protein products in North America, especially in the U.S. and Canada. Favorable regulatory changes pertaining to hemp production have benefited the U.S. market, particularly after the Farm Bill legalized hemp farming in 2018, which has increased supply and allowed for product innovation.

Health-conscious consumers and fitness enthusiasts are driving demand in North America by including hemp protein in their diets more frequently due to its nutritional advantages, which include being a complete protein source and its digestibility. Due to the burgeoning health and wellness sector and increased knowledge of plant-based nutrition, the Asia Pacific market—especially China and India—is rapidly expanding. In the upcoming years, hemp protein suppliers will have a lot of opportunities as Asia Pacific is predicted to grow at a large compound annual growth rate (CAGR) due to rising disposable incomes and health-conscious consumers.

Key Players Covered

• Manitoba Harvest (Canada)
• Navitas Organics (U.S.)
• Nutiva (U.S.)
• Evo Hemp (U.S.)
• Sunwarrior (U.S.)
• Hempco (Canada)
• Hemp Oil Canada (Canada)
• North American Hemp & Grain Co. (U.S.)
• CHII Naturally Pure Hemp (U.S.)
• GFR Ingredients Inc.(U.S.)

Key Industry Developments

• In March 2024, Tilray Brands Inc.’s subsidiary Manitoba Harvest debuted a new line of food items made from hemp. Superseed Oatmeal and Bioactive Fiber products were part of this launch, which aims to improve gut health and increase Tilray's market share in the hemp-based food and protein sector.
• In February 2023, Hemp Foods Australia, a division of Elixinol Wellness, signed a nationwide distribution contract with Woolworths, the biggest grocery store chain in Australia to expand the availability of its hemp food products.