Herbal Beauty Products Market Size, Share, and Industry Analysis By Product Type (Skin Care Products, Hair Care Products, Lip Care Products, and Others), By End User (Men and Women), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2026-2034

The global herbal beauty products market size was valued at USD 98.7 billion in 2025. The market is projected to grow from USD 112.03 billion in 2026 to USD 308.69 billion by 2034, exhibiting a CAGR of 13.51% during the forecast period.

The global herbal beauty products market is witnessing significant expansion considering the soaring consumer awareness regarding the benefits of using herbal beauty products. These products refer to cosmetics prepared from natural ingredients such as plant extracts, herbs, and essentials to promote health, beauty, and wellness. Products such as creams, serums, masks, shampoos, conditioners, and oils are the substitute for artificial fragrances, synthetic chemicals, and dyes which are harmful to the skin.

The COVID-19 pandemic has adversely impacted the global market across the regions. The herbal beauty products industry observed a sharp decline in product demand owing to widespread cosmetic store closures, international travel bans, retail businesses shuttered, supply chain restrictions, and a fall in consumer spending.

Herbal Beauty Products Market Driver

Surge in Awareness toward Herbal Beauty Product to Fuel Market Growth

The rise in consumer awareness toward sustainable, natural, and effective alternatives to conventional cosmetic product drives the product demand. The surge in consumer consciousness toward health & well-being and self-care has made them more conscious for the ingredients used in the beauty products and are actively opting for organic and herbal option.  Furthermore, the increasing use of herbal cosmetic products for treating skin related issues such as eczema, acne, and dryness drives the global herbal beauty products market growth.

Herbal Beauty Products Market Restraint

Counterfeiting of Herbal Beauty Products to Restrain the Market Growth

The increase in counterfeiting of herbal beauty products has become a major issue in the beauty and personal care industry. These counterfeit products contain dangerous substances such as lead, mercury, and arsenic, which lead to skin irritation and infections such as swelling, itching, redness, and hair fall. Furthermore, these fake products result in tarnishing a brand's image, declining sales volume, reducing loyal customers, and posing a major health and safety threat to consumers. Thus, the rise in counterfeiting of products, especially in developing countries, restrains the market growth.

Herbal Beauty Products Market Opportunity

Increasing Social Media Marketing to Favor Market Expansion

The increase in social media marketing by manufacturers such as Himalaya Global Holdings Ltd., Kienz Herbal, Weleda, and Panchvati Herbals in social media platforms such as LinkedIn, Twitter, Snapchat, Instagram, and Facebook boost the product demand. Social media advertisement helps in promoting products & services, connecting large audiences, creating company brands, driving website traffic, and increasing product sales. Furthermore, social media is becoming a powerful lead-generation tool for businesses and various digital platforms offering advertising formats to collect authentic leads, which further fuels the growth of the herbal beauty products market.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Advancement

Analysis by Product

Based on product, the herbal beauty products market is segmented into skin care products, hair care products, lip care products, and others.

The skin care product segment holds a major market share owing to the surge in consumer awareness towards natural and organic skincare products such as creams, lotions, and serums. The growing incidences of skin-related problems such as aging, acne, and swelling further drive the segment growth.

The hair care products segment is projected to grow at the highest CAGR during the forecast period. The easy availability of herbal hair care products such as shampoos, conditioners, and hair oil in both online and offline sales channels fuels the product demand.

Analysis by End User

On the basis of end user, the herbal beauty products market is divided into men and women.

The women segment dominates the market owing to the increasing working women population, rising awareness toward personal grooming, and the surge in consciousness toward chemical-free and sustainable beauty products.

The men's segment is anticipated to grow at the highest CAGR over the forecast period, owing to increasing awareness about herbal beauty products from social media bloggers, influencers, and celebrities.

Analysis by Distribution Channel

Based on distribution channel, the market is divided into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment holds a major herbal beauty products market share owing to the rise in the number of brand outlets, convenience stores, and hypermarkets across the globe.

The e-commerce/online segment is anticipated to grow at the highest CAGR during the forecast period. The increase in digitalization, rise in adoption of smartphones, and surge in internet penetration, especially in developing countries such as Vietnam, Thailand, India, and Brazil, drives the segment growth.

Regional Analysis

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Based on region, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The Asia Pacific region dominates the global market. The increase in disposable income, urbanization, growing population, changing lifestyle, and surge in consumer spending on self-care and appearance boost the product demand in the region. According to Worldometer, the population of India has increased by 0.89% over 2023 and the population of Indonesia has observed a growth of 0.82% over 2023.

The Europe herbal beauty products market is projected to grow at a decent CAGR during the forecast period due to an increase in awareness regarding the harmful effects of synthetic beauty products in countries such as the U.K., Germany, France, and Italy.

Key Players Covered

• Lotus Professional (India)
• Himalaya Global Holdings Ltd. (India)
• Klienz Herbal (India)
• AIMIL Pharmaceuticals (India) Ltd. (India)
• Weleda (Switzerland)
• Panchvati Herbals  (India)
• Everyday Herbal Beauty Care (India)
• Arbonne International LLC (U.S.)
• Baidyanath (India)
• Vasu Healthcare Pvt. Ltd. (India)

Key Industry Developments

• In June 2024, My Green Space, an India-based manufacturer, announced the launch of a herbal cosmetic brand in the B2C space. This launch is likely to enhance the company’s product portfolio.
• In March 2021, Vasu Healthcare Pvt. Ltd., an India-based manufacturer of hair care and skin care products, announced the launch of a herbal skincare range under “Vasu Naturals.” The company launched 20 plus herbal skin care products and these products would be available in leading e-commerce portals, including BigBasket, Nykaa, Amazon, and Flipkart.