Heritage Tourism Market Size, Share, and Industry Analysis, By Type (Cultural Heritage, Natural Heritage, and Religious Sites), By Travel Type (Individual and Group), By Booking Mode (Online Booking and Offline Booking), and Age Group (Under 30, Between 30-50, and Above 50), and Regional Forecast till 2032

The global heritage tourism market size was valued at USD 638.87 billion in 2025. The market is projected to grow from USD 667.98 billion in 2026 to USD 954.07 billion by 2034, exhibiting a CAGR of 4.56% during the forecast period.

The global heritage tourism market is expanding owing to the growing desire among travelers for authentic cultural experiences that allow them to engage with local traditions and histories. Heritage tourism is a specialized segment of the tourism industry focused on exploring and appreciating a region's cultural, historical, and environmental heritage. This form of tourism encompasses tangible elements, such as historical sites, monuments, and artifacts, and intangible aspects, such as traditions, customs, and practices.

Additionally, many governments actively promote heritage tourism as a means of economic development. Initiatives often include investments in infrastructure, preservation of historical sites, and marketing campaigns to attract tourists to culturally rich destinations. Besides, as the world becomes more interconnected, there is greater exposure to different cultures, leading to increased interest in exploring diverse heritage sites around the globe.

• For instance, in 2022, according to the EU Commission, it was estimated that ~62% of the EU population aged 15 or over participated in tourism for personal purposes, indicating a significant recovery and engagement in travel activities post-pandemic.

During the COVID-19 pandemic, the decline in heritage tourism revenues severely impacted local communities, particularly indigenous populations that rely on tourism for their livelihoods. The pandemic exacerbated existing vulnerabilities, increasing concerns about economic stability and sustainability. Besides, visitor experiences at heritage sites changed significantly due to safety measures, including social distancing and capacity restrictions. This shift has created a hesitance toward travel decisions, leading to a decline in its market growth.

• As per data by UNESCO, the pandemic led to a ~66% reduction in visitors to World Heritage sites in 2020, with many countries reporting closures or partial closures of heritage sites.  

Segmentation

Key Insights

The report covers the following key insights:

• Regulatory Analysis of the Heritage Tourism  Market
• Market developments, including Merger & Acquisition, Product Launch, and Partnership & Expansion – Heritage Tourism  Market
• Overview of the Parent/Related Market- Heritage Tourism  Market
• Porter Five Forces- Heritage Tourism  Market
• Supply Chian Analysis – Heritage Tourism  Market

Analysis by Type

Based on type, the market is subdivided into cultural heritage, natural heritage, and religious sites.

The cultural segment is expected to hold the highest market share. Cultural heritage tours provide opportunities to engage with local communities, participate in traditional practices, and appreciate unique cultural narratives, which resonate particularly with younger demographics seeking more than just leisure, contributing to segment growth.

Analysis by Travel Type

Based on travel type, the market is divided into individual and group.

The group segment is likely to attain the major market share. Group travel allows individuals to connect with like-minded people, share cultural experiences, and create lasting memories together. This communal aspect of travel is particularly attractive in heritage tourism, where stories and histories can be explored collectively, fostering segment growth.

Analysis by Booking Mode

Based on booking mode, the market is fragmented into online booking and offline booking.

The online segment is expected to register the major share of the market. Online booking platforms allow travelers to research, compare, and book heritage experiences from the comfort of their homes. This convenience is particularly attractive to a tech-savvy audience that values quick and easy access to information and services, fueling segment demand.

Analysis by Age Group

Based on age group, the heritage tourism market is fragmented into under 30, between 30-50, and above 50.

The above-50 age segment is considered to be the primary part of the market. Individuals aged 50 and above often have greater disposable income than younger people. Many individuals in this demographic are either nearing retirement or are already retired, allowing them more financial freedom to travel and invest in experiences that enrich their lives.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The Asia Pacific is home to some of the world's oldest civilizations, including China, India, and Japan. These countries boast a wealth of cultural sites, monuments, and traditions that attract tourists seeking authentic experiences related to history and culture. Furthermore, governments in Asia Pacific countries are actively promoting heritage tourism through various initiatives to preserve cultural sites and enhance tourism infrastructure within the region.

• For instance, in November 2020, the Ministry of Tourism, Government of India, launched Swadesh Darshan 2.0 (SD2.0) to enhance and develop theme-based tourist circuits nationwide. This initiative builds upon the original Swadesh Darshan Scheme, introduced in 2014-15, and aims to promote sustainable and responsible tourism.

Key Players Covered

The report includes the profiles of the following key players:

• Intrepid (Australia)
• G Adventures (Canada)
• Exodus Travels (U.S.)
• On The Go Tours (U.K.)
• Explore (U.K.)
• Travelstride (U.S.)
• Bravo Asia Tours (Singapore)
• Turban Adventures (India)
• Cox & Kings (India)
• SOTC Travel (India)

Key Industry Developments

• In December 2024, the Indian Railway Catering and Tourism Corporation (IRCTC) launched a budget travel package covering Chennai, Mahabalipuram, and Trichy, starting at USD 434.99. This package has been designed to provide travelers with an affordable way to explore these culturally rich destinations in Southern India.
• In March 2023, MakeMyTrip, an Indian travel agency, launched a wide range of customizable holiday packages for Europe, catering to diverse traveler preferences. Travelers can tailor their holiday packages according to personal preferences, whether looking for romantic getaways, family vacations, or adventurous trips with friends.