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Evolving lifestyles and increasing disposable incomes have significantly shifted consumer choices, increasing the demand for nutrient-enriched foods. The growing popularity of protein-centric diets has contributed to the rising demand for animal proteins in the food and beverage industry. Hydrolyzed animal protein is manufactured by boiling animal-origin foods in strong hydrochloric acid and then neutralizing the solution with sodium hydroxide. The increasing awareness of the health benefits of animal protein in diets fuels their demand among consumers. The growing consumer interest in functional food & beverages is expected to propel the market growth in foreseeable years.
Hydrolyzed animal protein is widely used as a flavour enhancer in processed foods such as soups, sauces, gravies, chilli, potato chips & pretzels. It imparts texture and stability to the product. The increasing demand for protein-rich infant foods has considerably improved the demand for hydrolyzed animal protein for infant food processing. Pet food industry is flourishing across the globe, which is expected to increase the demand for hydrolyzed animal protein across per food manufacturing industry. The rising popularity of sports supplements among fitness enthusiasts is expected to further fuel the market growth in upcoming years.
The rising demand for protein-rich dietary supplements is expected to propel the hydrolysed animal protein market growth during the forecast period. The evolving consumer lifestyle has contributed to the shift in dietary preferences to fuel the demand for healthful foods. Hydrolyzed animal proteins are extensively used in the preparation of various functional food and beverages to increase the nutritional benefits of products. The growing demand for protein-centric supplements among fitness enthusiasts has contributed to the rising demand for hydrolyzed animal proteins for the production of sports supplements. The increasing popularity of protein-rich diets for weight management and overall maintenance of health & wellness is expected to drive the market growth in foreseeable years.
Key Market Driver -
Increasing Demand for Protein-rich Dietary Supplements & Functional Foods
Key Market Restraint -
Rising Popularity of Plant-based Proteins
The rising trend of veganism is expected to reduce the demand for animal proteins such as meat & dairy proteins. Plant proteins are also perceived to be healthier and safer by consumers. The increasing animal welfare concern among consumers and the growing demand for plant-based protein ingredients is expected to impede the growth of the hydrolyzed animal protein market.
Lactalis Ingredients, Arla Foods Ingredients Group P/S, Fonterra Co-operative Group, Kerry, Inc., Novozymes A/S, Kemin Industries, Inc., BRF S.A., Cargill, Inc., Essentia Protein Solutions and GELITA are the key players operating in the global hydrolyzed animal proteins market.
Dairy proteins are expected to witness robust growth owing to the increased demand for hydrolyzed animal protein among fitness enthusiasts and sportspeople. Hydrolyzed dairy proteins are also extensively utilized in infant formula. Dairy based-functional food & beverages are gaining popularity among consumers owing to their probiotic and other nutritional benefits.
Powdered hydrolyzed animal protein segment holds the prominent market share and is expected to continue growing in the upcoming years. The higher shelf-life of the powdered hydrolyzed animal protein is projected to contribute in increasing the sales of the product. Easy mixing properties and portability of the product are expected to propel the demand for powdered hydrolyzed animal protein.
Hydrolyzed animal protein is extensively used in the preparation of protein-rich dietary supplements. The rising demand for protein-centric dietary supplements among fitness enthusiasts is expected to propel the market growth. The key players operating in the market are embarking on new product launches to strengthen their product portfolio. For instance, in June 2018 Healy Group and Pevesa announced hydrolysate in the U.K. market. The product is available in degrees of 5%, 10%, and 20% hydrolysis and can be w beverages. Furthermore, the growing demand for functional foods and beverages is expected to leverage the utilization of hydrolyzed animal protein and boost market growth.
North America is anticipated to hold a significant market share in the global hydrolyzed animal protein market owing to its well-established food sector and availability of advanced technologies for the processing and production of protein ingredients. The rising popularity of protein-centric diets among consumers is expected to increase the demand for hydrolyzed animal protein to fulfil the RDA of protein consumption. Europe is projected to witness strong growth due to the rising demand for functional food & beverages in the region. The increasing consumer demand for protein-rich foods is expected to positively affect the growth of the market. Hydrolyzed animal proteins are extensively used in a range of processed foods to improve their flavour, texture & stability.
Asia Pacific is expected to witness robust growth owing to the increasing demand for dietary supplements among pregnant women and the aging population. The growing popularity of protein-rich sports supplements is expected to fuel market growth in the region. The promotions and marketing by fitness centres have resulted in the increased acceptance of protein ingredients from the general community. The higher cost of these ingredients can negatively affect their sales in developing economies of Asia Pacific.
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