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The global hydrolyzed whey protein market is driven by consumer awareness towards a healthy diet and increasing demand for dairy ingredients. The increasing number of fitness centers and health clubs are expected to propel the market growth of dietary supplements that are infused with hydrolyzed whey protein. The rising interest of the young population in sports and nutrition is anticipated to act as a driving force for the market growth in forthcoming years. Furthermore, the various health benefits offered by the hydrolyzed whey protein such as weight management and muscle gain is predicted to increase the sales of the product.
The prominent players operating in the global market of hydrolyzed whey protein are embarking upon the investment in research and development to strengthen their product portfolio. For instance, in August 2018, Arla Foods Inc. announced an investment of USD 40 million to create a second innovation centre in Denmark dedicated to research and development innovation within whey and milk based ingredients.
The rising demand for protein-rich dietary supplements is expected to propel the hydrolysed whey protein market growth during the forecast period. Hydrolyzed whey protein is extensively used in the preparation of various protein beverages and the companies operating in the market are focused on the new product launch to fulfill consumer growing appetite for the product. For instance, in April 2019, Arla Foods announced the launch of Lacprodan Hydro Clear. The product is 100% whey protein hydrolysate solution which is specially developed for the preparation of RTD protein beverages. Hydrolyzed whey protein has a strong demand among fitness devotees for muscle gain and weight management. The increasing adoption of hydrolyzed whey protein in infant food formula as they can easily absorb by the human body and can be digested easily is expected to propel the market growth in forthcoming years.
Key Market Driver -
Increasing Demand for Protein Rich Dietary Supplements
Key Market Restraint -
High Price of the Product
The high price of the hydrolyzed whey protein is expected to hamper the market growth. The availability of substitute products such as whey protein isolates and whey protein concentrates is anticipated to restrain market growth.
The prominent players operating in the global hydrolyzed whey protein market are, Agropur MSL LLC., Milk Specialties, Arla Foods, Hilmar Cheese Company, Carbery Group Ltd, FrieslandCampina, American Dairy Products Institutes, DMK Group, Davisco Foods International Inc., Glanbia Nutritionals Inc., and Others
The powdered hydrolyzed whey protein holds the prominent market share and is expected to continue growing in the upcoming years. The high shelf-life of the powdered hydrolyzed whey protein is projected to contribute in increasing the sales of the product. The easy mixing properties and easy portability of the product are expected to propel the demand for powdered hydrolyzed whey protein.
Hydrolyzed whey protein is extensively used in the preparation of protein-rich dietary supplements. The rising demand for protein-rich supplements among fitness enthusiasts is expected to propel the market growth. The key players operating in the market are embarking upon the new product launches to strengthen their product portfolio. For instance, in June 2018 Healy Group and Pevesa announced the launch of whey protein hydrolysate in the U.K. market. The product is available in degrees of 5%, 10%, and 20% hydrolysis and can be widely used in sports nutrition beverages. Furthermore, the growing demand for functional foods and beverages is expected to leverage the utilization of hydrolyzed whey protein and boost the market growth.
North America is anticipated to hold a significant market share in the global hydrolyzed whey protein market owing to its well-established food sector and availability of advanced technologies for the processing and production of hydrolysed whey protein. The growing trend of adoption of vegetarian diet among consumers is expected to increase the demand for hydrolyzed whey protein to fulfil the RDA (Regulatory Dietary Allowance) of the protein consumption. The ease of product availability due to the presence of prominent market players such as Glanbia Nutritionals Inc., Agropur MSI, LLC, and Others is expected to propel the market growth within the region.
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Asia Pacific is expected to witness considerable growth in the global market of hydrolyzed whey protein market. The rapid expansion of the food and beverage industry owing to the rising population, growing disposable income, increasing health awareness is expected to leverage the market positively. The high-profit margin associated with the hydrolyzed whey protein-infused products is expected to aid the expansion of the market in emerging countries such as India, China, Indonesia and Others.
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