"Smart Market Solutions to Help Your Business Gain Edge over Competitors"

In-flight Advertising Services Market Size, Share & COVID-19 Impact Analysis, By Advertising Platform (Conventional Platform (In-Flight Magazine, Tray tables, and Headrests, Over Head Bins, Boarding Pass and Bag Tags, and Others) and Digital Platform (Digital Magazine and In-Flight Entertainment System)), By Airline Type (Low-Cost Airline and Full-Service Airline), By Airline Route (Domestic and International), and Regional Forecast, 2023-2030

Last Updated: April 01, 2024 | Format: PDF | Report ID: FBI109141

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global in-flight advertising services market size was valued at USD 402.4 million in 2022 and is expected to grow from USD 494.2 million in 2023 to USD 1,100.9 million by 2030, exhibiting a CAGR of 12.1% during the forecast period.

WE ARE IN THE PROCESS OF REVAMPING In-flight Advertising Services Market WITH RESPECT TO RUSSIA-UKRAINE CONFLICT

Request Sample

In-flight advertising services are aimed at potential consumers on an airplane. This includes advertising services in in-flight entertainment, in-flight magazines or boarding passes, on seatback shelves & overhead bins, and commercials to ease sales pitch for flight attendants. Ads can be tailor-made for travelers or multiple airline destinations, and for promoting local restaurants, hotels, businesses, and shops.


Prolonged exposure during air travel is one of the biggest advantages of advertising on air transport. The average journey takes hours, and passengers have nothing else to do. They spend a lot of their idle time watching viral ads, thereby providing undivided attention to the advertisement. In-flight advertising services are predicted to gain momentum during the forecast period owing to significant growth in global passenger aircraft and air traffic and growing demand for attractive and targeted in-flight advertising services & solutions in the aviation industry.


COVID-19 IMPACT


COVID-19 Pandemic Created Avenues for Using Innovative Modes of Advertising in Flight


The COVID-19 pandemic drastically changed the way in-flight advertising services were provided. Due to the imposition of lockdowns across the globe, air travel and related operations were completely stopped, leading to a drastic decline in the aviation industry. However, as the aviation sector reopened, the passenger traffic increased, leading to an overall increase in air travel. This scenario also created numerous opportunities for offering in-flight advertising services. Regardless of the trends, which ranged from climate change and sustainability to safety and cleanliness measures adopted during the COVID-19 pandemic, airlines were busy creating marketing strategies and advertising services to promote their business and also include information and graphics to educate about their significant presence.



  • For instance, in May 2022, United Airlines, a U.S.-based global airline, unveiled an ad campaign showcasing instances of goodwill it earned during the COVID-19 pandemic.


In-flight Advertising Services Market Trends


Implementation of Digital In-flight Advertising Mediums to Boost Market Growth


There has been a notable surge in the use of digital in-flight advertising mediums in recent years. Advertisements are being shown on in-flight entertainment devices, such as monitors and tablets that are linked to e-commerce or social media profiles to direct customers to the purchase or information generation window. In many cases, companies also provide entertainment in the form of advertising to pique the interest of the passenger. Additionally, even in conventional advertising, advertisers have added a QR code that redirects customers to the company’s infographics page or in-flight apps. This directly benefits the advertiser due to a direct sale through media advertising and indirectly through piquing the interest and spreading awareness about the brand to stand out from the competitors. Furthermore, digital in-flight advertising supports eco-friendly and sustainable advertising, thereby increasing the overall value of the advertisement. Therefore, this type of advertising is highly preferred by major advertisers. For instance,



  • In September 2023, Spafax, the world leader in in-flight entertainment, introduced Spafax AdConnect at the APEX Expo 2023. The all-new centralized marketplace allows advertising agencies to browse and purchase digital reports of ad inventory directly from airlines.


Request a Free sample to learn more about this report.


In-flight Advertising Services Market Growth Factors


Growing Product Application in Creating Customized and Targeted Ads to Boost Market Growth


The adoption of dynamic in-flight advertising solutions that can be updated in real-time based on flight location, destination, and passenger demographics, such as target ads is increasing. This has been a major factor driving the in-flight advertising services market growth. Airlines are partnering with ride-sharing companies, hotels, and popular travel destinations to provide integrated travel experiences and cross-promotional opportunities. Increased focus on sustainable and eco-friendly in-flight advertising solutions, such as paperless options and use of recyclable materials, can help advertisers target a new-age audience and increase their brand value. In-flight advertising services receiving increased attention in the airline industry due to the need to offer targeted marketing solutions to high-net-worth individuals and corporate & business travelers.


Increasing Demand for Inflight Entertainment and Enhanced Connectivity to Bolster Market Growth


The growth in demand for in-flight entertainment has also sparked the need for advertising.  Digital and conventional advertising in flights require an effective medium to catch the passenger’s attention during the journey. Rise in the demand for digital in-flight entertainment services has increased the supply of devices, such as tablets, monitors, and screens. Since entertainment is accessible to the passenger for the entire duration of the flight, marketers spend a lot of money to ensure as many conversions as possible through their advertisement.  Additionally, increased connectivity in the flight has led to a subtle rise in the demand for advertising. Due to better connectivity, passengers can make a direct purchase, booking, or search, leading to higher brand awareness.


RESTRAINING FACTORS


Limited Advertising Space In Flights to Limit Market Growth


Despite an astonishing growth in in-flight advertising services globally, limited advertising space in the aircraft is a restraining factor since only the brands that have a big budget to advertise can promote their products in the aircraft. Limited-space mediums, such as magazines, seat covers, trays, and in-flight entertainment devices restrict the space and increase the costs for advertising. Additionally, growing competition among similar brands will restrain the demand for in-flight advertising services in the long term.


In-flight Advertising Services Market Segmentation Analysis


By Advertising Platform Analysis


Increased Demand for Inflight Entertainment to Boost Adoption of Digital Platforms


Based on advertising platform, the market is divided into conventional platforms and digital platforms. The conventional platform segment is further divided into in-flight magazines, tray tables, headrests, overhead bins, boarding passes, bag tags, and others. The digital platform segment is further divided into digital magazines and in-flight entertainment systems.


The digital platform segment accounted for a dominating market share in 2022 owing to the vast amount of advertisement display systems that can be provided digitally during a flight. Additionally, a growing demand for in-flight entertainment systems will further accelerate the segment's progress during the forecast period. The segment is also expected to record the highest CAGR during the forecast period owing to the digitization of regular entertainment sources during flight.


The conventional platform segment is expected to record a significant CAGR during the forecast period due to the increasing use of eco-friendly and sustainable mediums, such as zero waste plates, baggage tags, trays, and seat covers for advertisements.


By Airline Type Analysis


High Number of Investments in the Full-Service Airlines to Boost the Segment Growth


Based on airline type, the market is segmented into low-cost airlines and full-service airlines.


The full-service airlines segment dominated the market in the base year. To target their desired customers, companies across the globe invest in full-service airlines to gain access to conventional and digital advertising platforms. These airlines generate significant revenue from these advertisements owing to high advertising charges.


The low-cost airlines segment is set to witness significant growth owing to expanding aircraft fleets and high passenger traffic on these airlines. These airlines are emerging in parts of Europe and Asia Pacific, leading to increased opportunities for in-flight advertising during the forecast period.


To know how our report can help streamline your business, Speak to Analyst


By Airline Route Analysis


Increase in International Travel Post-COVID-19 to Increase Product Demand in International Airline Routes


Based on airline route, the market is bifurcated into domestic and international.  


The international segment accounted for the largest in-flight advertising services market share in 2022 due to the subtle rise in international travel following the COVID-19 pandemic. According to the World Tourism Organization, international arrivals peaked at over 80% in the first quarter of 2023 as compared to the pre-pandemic levels.


The domestic segment is expected to record the highest CAGR owing to the high delivery of narrow-body aircraft and growing domestic air travel network in developing nations, such as India. 


REGIONAL ANALYSIS


The global in-flight advertising services market by region is segmented into North America, Europe, Asia Pacific, the Middle East, and Rest of the World.


Asia Pacific In-flight Advertising Services Market Size, 2022 (USD Million)

To get more information on the regional analysis of this market, Request a Free sample


Asia Pacific accounted for the largest market share in 2022 and is predicted to register the highest CAGR during the forecast period due to the rapid growth in aviation-related infrastructure in the region. Rise in government spending on airport and aviation infrastructures is a major driver of the regional market. Additionally, the emergence of new airlines will further boost the need for in-flight advertising services during the forecast period.


The market in North America was valued at USD 89 million in 2022 and is expected to gain significant momentum during the forecast period owing to a flourishing aviation industry and expanding air networks across the world. The region is also home to some of the world's most prominent airlines and brand marketers, making it easier and more accessible for advertisers, which will benefit the regional market's long-term growth.


Europe accounted for the second-largest market share in 2022. This is due to the growing purchasing power of nations across the region, which attracts potential marketers and emerging airlines with a wide global network. The booming aviation industry and growing demand for in-flight advertising services from emerging brands will accelerate the regional market development during the forecast period.


The Middle East is expected to witness rapid growth during the forecast period due to the booming aviation industry, increasing business aircraft deliveries, and rising purchasing power of passengers. Additionally, growing business and leisure travel, coupled with availability of chartered services, is expected to promote the market growth in the coming years.


Latin America is expected to witness substantial growth during the forecast period due to strong expansion of the aviation industry, growing establishment of aviation infrastructure, and notable increase in international travel.


List of Key Companies in In-flight Advertising Services Market


Key Market Players to Focus On Providing Customized Advertisements to Achieve Competitive Edge


The in-flight advertising services market landscape is consolidated, with several global and regional players operating in this market. Key companies are competing to co-exist with emerging domestic service providers. The top players in the market are In-flight Media, IMM International, EAM Advertising LLC, and others. Panasonic Avionics Corporation is expected to lead the market growth owing to its global presence. Other prominent players involved in the market include PXCOM, The Emirates Group, INK-Global, and others. These companies are highly involved in new product launches and frequent partnerships & acquisitions to sustain their market positions.


List of Key Companies Profiled:



KEY INDUSTRY DEVELOPMENTS:



  • January 2023 – Delta Air Lines is establishing an in-flight media center to expand its customer base on the ground. Only 4 out of every 10 people who fly on a Delta Air Lines flight are members of the airline's SkyMiles loyalty program.

  • February 2023 – Alaska Airlines announced the beginning of a new partnership with Media AOR VaynerMedia. The airline conducted a competitive review from July to October, 2022. In October, Alaska Airlines named VaynerMedia Los Angeles the U.S. media Agency of Record (AOR).

  • September 2023 – Sam's Club MAP announced the launch of a media and sales performance dashboard. The dashboard brings together Sam's Club POS sales performance and Sam's Club Member Access Platform (MAP) campaign metrics at one place to help advertisers track the media impact of the advertisement.

  • September 2023 – Spafax, a pioneer in in-flight entertainment introduced its latest product, the Spafax AdConnect at the APEX Expo 2023. The revolutionary platform is being promoted as a must-have marketplace of the future for ad agencies to streamline digital inventory purchasing directly from the airlines.

  • December 2022 – United Airlines unveiled the Good Leads the Way marketing campaign, its biggest advertising effort in a decade. This campaign aimed to cover pilot diversity, sustainability, and efforts to improve customer service.


REPORT COVERAGE


An Infographic Representation of In-flight Advertising Services Market

To get information on various segments, share your queries with us



The report provides detailed information on the market and focuses on leading companies, service types, and top applications. Besides this, it offers insights into the latest market trends and competitive landscape, and highlights key industry developments. In addition to the factors mentioned above, the report contains several factors that have contributed to the growth of the global market in recent years.


Report Scope & Segmentation



















































ATTRIBUTE



DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 12.1% from 2023 to 2030



Unit



Value (USD Million)



Segmentation



By Advertising Platform



  • Conventional Platform


    • In-Flight Magazine

    • Tray Tables and Headrests

    • Over Head Bins

    • Boarding Pass and Bag Tags

    • Others


  • Digital Platform  


    • Digital Magazine

    • In-Flight Entertainment System




By Airline Type



  • Low-Cost Airline

  • Full-Service Airline



By Airline Route



  • Domestic

  • International



By Region



  • North America (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

    • U.S. (By Airline Route)

    • Canada (By Airline Route)



  • Europe (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

    • U.K. (By Airline Route)

    • Germany (By Airline Route)

    • France (By Airline Route)

    • Italy (By Airline Route)

    • Rest of Europe (By Airline Route)



  • Asia Pacific (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

    • China (By Airline Route)

    • India (By Airline Route)

    • Japan (By Airline Route)

    • Australia (By Airline Route)

    • Singapore (By Airline Route)

    • Rest of Asia Pacific (By Airline Route)



  • The Middle East (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

    • UAE (By Airline Route)

    • Saudi Arabia (By Airline Route)

    • Qatar (By Airline Route)

    • Rest of the Middle East (By Airline Route)



  • Rest of the World (By Advertising Platform, By Airline Type, By Airline Route, and By Country)

    • Latin America (By Airline Route)

    • Africa (By Airline Route)








Frequently Asked Questions

Fortune Business Insights has stated that the global market size was valued at USD 402.4 million in 2022 and is projected to reach USD 1100.9 Million by 2030

Registering a CAGR of 12.1%, the market will exhibit rapid growth during the forecast period of 2023-2030.

The international segment will dominate this market during the forecast period.

In-flight Media, IMM International, and EAM Advertising LLC are the leading players in the global market.

Asia Pacific dominated the market in terms of share in 2022.

Increasing demand for inflight entertainment and enhanced connectivity to bolster market growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 200

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X