"Smart Strategies, Giving Speed to your Growth Trajectory"

Augmented Analytics Market Size, Share & Industry Analysis, By Enterprise Type (Large Enterprises and Small & Medium Enterprises), By End-user (BFSI, IT & Telecom, Government, Retail, Healthcare, Manufacturing, Transport & Logistics, and Others), and Regional Forecast, 2024 – 2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI101763



Play Audio Listen to Audio Version

The global augmented analytics market was valued at USD 8.95 billion in 2023. The market is projected to be worth USD 11.66 billion in 2024 and reach USD 91.46 billion by 2032, exhibiting a CAGR of 29.4% during the forecast period (2024-2032). Augmented analytics makes use of advanced technologies such as artificial intelligence, machine learning, and natural language processes to assist in analyzing data. The technology helps enterprises in making quick and smarter decisions that support business growth. The significant rise in data during the pandemic propelled the demand for analytical solutions and artificial intelligence adoption across industries.

This wave of digitalization across industries accelerated the market growth. Furthermore, rapidly increasing digital data fuels the demand for advanced and efficient tools for data analysis. Considering the growing competition, companies are collaborating with each other to enhance the tool’s efficiency and capabilities for industry-specific needs. To add to this, market players are raising funds to make advancements in the augmented analytics sector. For instance,

  • In May 2022, An augmented analytics company, Synergies Intelligent Systems, raised over USD 12 million in a series A funding round with the aim of making advancements in the augmented analytics market. NGP Capital led this funding round with a contribution from New Future Capital (NFC).

Augmented Analytics Market Trends

No-code and Low-code Automation to Boost Market Growth

The low code or the no code solutions are of type that helps businesses and developers with the ease of drag and drop application. The business can directly gain from the technology and not required to train employees with technicalities. The no-code technology empowers the business with quick and expandable capabilities.

For instance,

  • In March 2023, Israel-based Pyramid Analytics introduced artificial intelligence-driven augmented efficiency by collaborating with the OpenAI platform. Its no-code and AI-assisted capabilities pushed the widespread adoption of the technology

Thus, easy to use no code or low code solutions are expected to boost the market growth.

Request a Free sample to learn more about this report.

Augmented Analytics Market Growth Factors

Digital Transformation across Industries to Drive Market Growth

Digital transformation is reshaping the business operation globally. As per the report published by an industry specialist, 67% of various industries implemented digital products in 2021. The growing competition to propel the adoption of advanced digital solutions. Moreover, analytics are reshaping the way companies approach data analysis. It has become important for organizations to use valuable insights, make informed decisions, and gain a competitive edge within their respective industries. With the help of advanced analytics tools, these companies are accelerating the augmented analytics market growth.

This is expected to boost the digital data, and demand for advanced analytical tools is growing. Augmented analytics help enterprise owners with forecasting and predictive algorithms, sophisticated analytics, and other techniques. Similarly technologies, such as machine learning, natural language processing, and artificial intelligence expand the capabilities and offer smarter decisions. Thus, a rise in digitalization is expected to drive the market growth.


Security Threats to Hamper Market Growth

Technologies dealing with data have been significantly impacted by the threats data security. In the recent period, many businesses across the countries have witnessed data theft owing to digital solution adoption. Technology offers an analysis of vast data sets, so it is essential to implement a solution to safeguard crucial insights. Thus, growing challenges of data security hampers market growth.

Augmented Analytics Market Segmentation Analysis

By Enterprise Type Analysis

Rapid Digital Transformation to Fuel Technology Demand across Large Enterprises

In terms of enterprise type, the market is classified into small and medium enterprises and large enterprises.

Large enterprises are expected to account for the maximum share over the forecast timeframe owing to growing investments in digital solutions. With vast data sets, large enterprises are keen on implementing advanced analytics to reduce the manual load and to fasten the decision-making process. The technology helps with actionable insights and enhances customer experience.

Small and medium enterprises are projected to grow rapidly during the forecast period. With the growing competiton, enterprises need to enhance the customer experience. The analytics tools help in gaining crucial customer insights that help businesses grow.

By End-user Analysis

To know how our report can help streamline your business, Speak to Analyst

Growing Competition to Drive Solution Demand in BFSI

On the basis of the industry, the market is divided into BFSI, IT & telecom, government, retail, healthcare, manufacturing, transport & logistics, and others.

BFSI industry segment led the market in 2023. The banking and financial institutions are significantly investing in advanced solutions to enhance business decision-making. The technology offers efficient data management capabilities to the BFSI system that helps in automating business operations.

Retail to gain the highest CAGR over the projected period. An increase in online shopping and a rise in the e-commerce supply chain is expected to drive the technology demand. The analytics tools helps enhance patient care, and reduce operational complexities.

Similarly, the increase in connected machines and digital tools to propel solution demand in manufacturing plants.


North America Blockchain Technology Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

North America held the highest market share in 2023. The rise in digital adoption and growing competition in the region fuels the market growth. Moreover, the region’s capability to adopt new technologies at the earliest, the rise in the amount of digital data, and the increasing number of market players are marking North America’s position higher in the overall market. The U.S. is to gain maximum segment share owing to the dominant presence of top market participants driving revenue growth.

To know how our report can help streamline your business, Speak to Analyst

Asia Pacific to gain a rapid growth rate over the projected period. The rapid adoption of digital technologies across the countries such as China, India, South Korea, and Japan to propel market growth. The presence of highly populated countries with different demography is driving the need for customer insights using advanced tools. This is expected to boost the Asia Pacific augmented analytics market share.

Europe to gain a significant share over the forecast period. The growing investments in technologies, such as machine learning and artificial intelligence to drive market growth in the region. Small and medium enterprises are on the rise in the region. Thus, to offer efficient customer service these organizations are steadily implementing analytical tools.

Similarly, the Middle East & Africa to gain a prominent growth rate owing to the rise in investments in advanced digital technologies. South America to showcase steady growth owing to the increase in demand for customer insights for drawing future business strategies.

List of Key Companies in Augmented Analytics Market

Collaborations and Partnerships to Fuel Key Players’ Market Share

Key players are collaborating with various industry enterprises to expand their presence across sectors. Also, this strategic partnership is helping market players in expanding their loyal customer base and boost sales. Growing investments in research and development are driving various applications and uses of the technology. Similarly, market players are providing new platforms and devices to support the varying needs of industries. In addition, market players are raising funds with the intent of using the funds to expand their employee size and product expertise.

  • August 2022: Seerist, Inc. launched augmented analytics capabilities dedicated to security and threat intelligence professionals. The company integrated a recently merged CORE online platform with machine learning proficiencies.

List of Key Companies Profiled:


  • June 2023: California-based cloud analytics company, GoodData, announced the partnership with artificial intelligence provider, Arria, to augment its customer analytics tools. It offers self-service natural language-based insights and lowers manual work.

  • May 2023: TrinityLife Sciences announced the collaboration with an artificial intelligence-powered analytics provider, WhizAI, to quickly integrate AI-offered insights. Through the partnership, these companies aim to offer domain knowledge and data services.

  • March 2023: AnswerRocket, an advanced analytics provider, launched Max, an AI-assisted data analytics tool to help enterprises analyze uncovered information. Max integrates its augmented analytics platform with GPT-4 large language model of OpenAI to enhance the tool’s capabilities.

  • February 2023: An augmented analytical tool company, Seerist Inc., added a new feature to its solution: county-level AI risk assessments. This new addition helps its end users monitor stability and helps them notify about the potential disruptions in countries across the U.S.

  • April 2021: London-based Subex launched augmented analytics platform HyperSense to support enterprises with AI in making faster decision making. HyperSense offers five studios, namely, data management, modeling, business intelligence, process automation, and artificial intelligence.


An Infographic Representation of Augmented Analytics Market

To get information on various segments, share your queries with us

The report offers its readers a detailed analysis of the market. It highlights the major factors, including market players, solution/service types, and leading applications of the solutions. In addition, the report provides insights to businesses to make informed decisions and thus enhance customer experience. Along with these factors, the report also covers all recent developments and several factors that contributed to the market growth in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 29.4% from 2024 to 2032


Value (USD Billion)
















By Enterprise Type

  • Large Enterprises

  • Small and Medium Enterprises

By End-user

  • BFSI

  • IT & Telecom

  • Government

  • Retail

  • Healthcare

  • Manufacturing

  • Transport & Logistics

  • Others (Energy & Utility)

By Region

  • North America (By Enterprise Type, By End-user, and By Country)

    • U.S. (By End-user)

    • Canada (By End-user)

    • Mexico (By End-user)

  • South America (By Enterprise Type, By End-user, and By Country)

    • Brazil (By End-user)

    • Argentina (By End-user)

    • Rest of South America

  • Europe (By Enterprise Type, By End-user, and By Country)

    • U.K. (By End-user)

    • Germany (By End-user)

    • France (By End-user)

    • Italy (By End-user)

    • Spain (By End-user)

    • Russia (By End-user)

    • Benelux (By End-user)

    • Nordics (By End-user)

    • Rest of Europe

  • Middle East & Africa (By Enterprise Type, By End-user, and By Country)

    • Turkey (By End-user)

    • Israel (By End-user)

    • GCC (By End-user)

    • North Africa (By End-user)

    • South Africa (By End-user)

    • Rest of MEA

  • Asia Pacific (By Enterprise Type, By End-user, and By Country)

    • China (By End-user)

    • Japan (By End-user)

    • India (By End-user)

    • South Korea (By End-user)

    • ASEAN (By End-user)

    • Oceania (By End-user)

    • Rest of Asia Pacific

Frequently Asked Questions

The market is projected to reach USD 91.46 billion by 2032.

In 2023, the market was valued at USD 8.95 billion.

The market is projected to grow at a CAGR of 29.4% during the forecast period.

The BFSI industry segment is expected to lead the market.

Digital transformation across industries to drive market growth.

QlikTech International AB, Salesforce Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, TIBCO Software Inc., and SAP SE are the top players in the market.

North America held the highest market share in 2023.

By enterprise type, small and medium enterprises are expected to grow with the highest CAGR during the forecast period.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 120

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.