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The automotive active headrest is a passive safety system, and it is also known as active head restraint. It helps to protect occupants from neck injuries in case of an accident. It is majorly useful in case of a rear collision. According to the study of the Association for Safe International Road Travel (ASIRT), occupants in a vehicle suffer serious neck injuries in case of a rear collision. Even if the impact of the rear collision is not severe. The neck injury happens because of the relative backward movement neck and chest, a chest gets the support of the seat, but the neck continues to move backward amid impact. This sudden backward movement of a neck results in severe injuries to the neck. In such a situation, active seat headrest plays a significant role by giving support to the occupant's neck.
Key Market Driver -
Rising demand for advanced headrest will drive the market.
Key Market Restraint -
High initial cost active seat headrest will restrain the growth of the market.
The modern vehicles are equipped with active seat headrests. These active seat headrests are designed in such a way that they move forward in case of a rear collision and reduce the chance of sudden neck injury. The active seat headrest is connected to ECU of the vehicle that helps to recognize rear-end collision. Headrest gets activated and moves diagonally upwards to give support to the occupant's neck and help to protect from severe injuries. Rising awareness among consumers regarding safety features in the vehicles is estimated to drive the market. The high production cost is expected to hinder the growth of the active seat headrest market.
Some of the major companies that are present in the automotive active seat headrest market include Grammer AG, Adient Plc, Lear Corporation, Toyota Boshoku Corporation, TS Tech Co. Ltd, Magna International Inc., Daimay Automotive Interior co. Ltd, Yanfeng Automotive Interiors, Ningbo Jifemg Auto Parts Co., Ltd, and JR Manufacturing, Inc among the other players.
By Product Type, the automotive active seat headrest market is segmented into headrest activation and seatback activation. The headrest activation segment is anticipated to dominate the market during the forecast period owing to stringent government regulations regarding occupant’s safety. The majority of the key players have invested in R&D to develop technologically advanced headrest activation to reduce neck injuries. For instance, Toyota Motor Corporation has developed headrest activation that helps to avoid neck injury even in low-speed collisions. By vehicle type, further, the automotive active seat headrest market is segmented into passenger cars and commercial vehicles. The passenger car segment is expected to dominate the market amid rising sales and production globally. Increasing demand for a safe and comfortable ride is expected to propel the demand for passenger vehicles. Commercial vehicles are expected to show significant growth in the market owing to the increasing adoption of active seat headrest in this segment.
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Geographically, the automotive active seat headrest market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Asia Pacific leads the automotive active seat headrest market and is expected to show dominance over the forecast period amid increasing production and sales of vehicles in this region. Manufacturing companies in this region are focusing on producing technologically advanced headrest that would prove vital in case of a sudden rear collision. Europe is expected to hold the second-largest position in the automotive active seat headrest market. An increase in demand for passenger cars and stringent safety regulations are the factors responsible for driving the automotive active seat headrest market in this region.
By Product Type
By Vehicle Type
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