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Baking ingredients include all those inputs that are intended to bring about taste, flavor, freshness, and increased shelf-life in the baked commodities. Baking has a rich and old
history and so is the case with different baking ingredients such as flour, yeast, sugar, and preservatives. Baking as a culinary practice has evolved dynamically since its inception, the industry is seeking to develop offerings that can be rightly termed as “healthful indulgence”. Baking establishments world over are making conscious choice during the selection of different ingredients in order to develop products that appeal to varied taste preferences.
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The global market for baking ingredients is driven by the rising demand for superior, authentic, and high-quality ingredients that fulfill the consumer’s expectations for fresh, nutritious, and delicious baked commodities. Consumers have shown greater interest in simplicity and sustainability of bakery products, they are increasingly curious about the quality and origin of the ingredients along with the health-promoting label claims. This trend has prompted manufacturers to source ingredients with superior nutritional and sensory characteristics.
The recent trend towards more natural- and artisan-type bakery products has led to the utilization of minimally-processed baking ingredients. Bakers are putting greater emphasis on higher-quality flours and the inclusion of specialty ingredients. The growing popularity of bakery substitutes such as healthy snacks is expected to hamper the growth of baking ingredients. Furthermore, the stringent regulations in developed markets regarding the composition of baked goods and especially the additives have limited the expansion scope of the market.
Market players in the bakery ingredients are intensely embarking on portfolio expansion to facilitate bakers in developing wide-range of innovative and healthful offerings. For instance, ADM’s broad range of high-quality flours and specialty ingredients such as heritage grains, pulses, nuts and seeds, help bakers to create new artisan products.
Some of the major companies that are present in the global bakery ingredients market are Kerry Group, Archer Daniels Midland Company, Bakels Group, Ingredion Incorporated, Lallemand Inc., Puratos, Lesaffre, and Corbion N.V.
By Ingredient Type
The global market has witnessed rising demand for exotic and premiumised bakery items which in turn is expected to drive the demand for colors and flavors segment. Emulsifiers are also leading category of bakery ingredients that are increasingly utilized owing to their ability to enhance sensory qualities of final product – emulsifiers not only stabilize the dough and reduce the rate of retrogradation (staling) they also serve as a dough conditioner by interacting with gluten to strengthen the protein network resulting in a desirable texture.
The baking mixes are expected to gain significant traction during the foreseeable future owing to their convenience, a high degree of processability and consistency in the quality of end products. Baking mixes with high degree of functionality is expected to gain momentum in next five years as is visible from the sales performance of Enjoy Life Foods in the aforesaid category. The company has offered gluten-free and allergy-friendly baking mixes fortified with shelf-stable probiotics and plant-based protein thereby expanding their consumer’s base effectively and substantially.
The developed markets of Europe and North America are expected to witness decent growth in the baking ingredients sales. However, the premiumised, value-added, and highly functional bakery ingredients are expected to fetch higher margins than their traditional counterparts.
The Middle East is also set to provide future sustainable growth opportunities in baking ingredients market as globally renowned foodservice brands are set to expand their bases in the region. The customization trend in baked goods is expected to strengthen in the region, consequently boosting the sales of baking ingredients that can produce specialty, gluten-free, organic and niche products.
The consumers in the emerging markets of Asia Pacific and Africa have greater preferences for baked products both for sustenance as well as indulgence. The future performance of baking ingredients market in this region thus relies heavily on cost-competitiveness. The adaptation of westernized lifestyles in these markets is expected to surge the demand in artisanal bakery sectors.
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