"Market Intelligence that Adds Flavour to Your Success"

Babobab Ingredient Market Size, Share & Industry Analysis, By Formulations (Powder, Pulp, Oil, Others), By Application (Food and Beverages, Nutraceuticals, Cosmetics, Others), By Form (Organic, Conventional) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI101482 | Status : Ongoing



The baobab ingredient market has gained higher importance of the food ingredients market players in recent years due to its beneficial properties. In 2016, the German Government announced funding for a global research project called Baofood, which aims to ensure sustainable food supply in Eastern Africa using the baobab tree. Such conscious efforts from governments and regulatory bodies are expected to provide strong growth projection for baobab ingredients.

Baobab is the long-lived, short tree with large trunk primarily grows in South Africa, Botswana, and Namibia. Baobab ingredients have a lot of health beneficial properties such as improving the immunity and protecting from the chronic diseases, helping in maintaining the blood sugar level due to low-calorie content, and antioxidant property protects the skin.

To gain extensive insights into the market, Request for Customization

Baobab ingredients have high demand in the market as baobab dried fruit powder is ideal for adding to smoothies, juices to flavour it. It is also used as sweeteners because it contains fewer calories to make the juices or drinks useful for diabetic consumers. Baobab is also used in the manufacturing of organic cosmetics such as face creams, face masks, shampoos, conditioners, lotions, and baby oils.

Baobab harvesting, logistics and processing require a high investment which makes baobab ingredients costlier. Camu Camu fruit, guava fruit, acerola cherry these are some of the substitutes for the baobab, this abundant availability of substitutes act as a major restraint for the baobab ingredient market growth.

Key Players Covered

Some key companies that are present in the global baobab ingredient market are Baobab foods, Baobab Fruit Company Senegal, Nexira, DMH ingredients Inc., Afriplex, BI Nutraceuticals, Eco-Products, Bayoba, Indigo Herbs Limited, Organic Africa, Halka B Organics, and others.




By Formulations

  • Powder

  • Pulp

  • Oil

  • Others

By Application

  • Food and Beverages

  • Nutraceuticals

  • Cosmetics

  • Others

By Form

  • Organic

  • Conventional

By Geography

  • North America (USA, Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa, (South Africa, UAE, and Rest of ME&A)


The Powder segment is leading the global baobab ingredient market size, as baobab fruit powder can be easily integrated into a range of food products like cereals, granolas, fruit and nuts, frozen products, and others. Oil segment is anticipated to grow in global market as it is used in the organic cosmetics manufacturing industries.

Food and beverage segment is driving the global baobab ingredient market share as these ingredients are used in the manufacturing of cookies, smoothies, and flavouring the milk products like yoghurt, cheese and others. Consumers demand organic food with fewer calories which are fulfilled by baobab ingredients. Nutraceuticals segment is anticipated to grow in global baobab ingredient market trend due to its medicinal properties like immune-boosting, antioxidant property, iron absorption and others.

Regional Analysis

Europe followed by North America is dominating the global baobab ingredient market as consumers from the European countries like Germany and the UK are aware of the health benefits of baobab ingredients.

Innovations in the beverage industries in North America is leading the global baobab ingredient market revenue as these ingredients gives different flavours to beverages, and also it protects from diseases. At the instance, in 2017 companies like PepsiCo and Coca Cola have launched beverages (soft drinks) by adding baobab ingredients. According to the Stephan Broburg, vice president of Baobab Foods, in 2017 the number of new retail products in the US market using baobab in supplements category grew close to 500 per cent.  

The Asia Pacific region is exhibiting gradual baobab ingredient market growth as consumers from this region becoming aware regarding beneficial properties of it.

Key Industry Developments

  • In Nov. 2018, Nexira Launched two ingredients: In which one is new organic baobab powder, the new valuable superfruit from Africa.

  • In Nov. 2016, Nature’s Power Nutraceuticals Corp, a leading wholesale supplier of premium botanical ingredients for functional foods, beverages and dietary supplements have added 6 new products, heading the list is Baobab powder.

  • In May 2016, US company Baobab Food Inc. launched new baobab super fruit chew to European food innovators as a nutrient and flavour packed alternative to dried fruit ingredient.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Pont Europe

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.