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The baobab ingredient market has gained higher importance of the food ingredients market players in recent years due to its beneficial properties. In 2016, the German Government announced funding for a global research project called Baofood, which aims to ensure sustainable food supply in Eastern Africa using the baobab tree. Such conscious efforts from governments and regulatory bodies are expected to provide strong growth projection for baobab ingredients.
Baobab is the long-lived, short tree with large trunk primarily grows in South Africa, Botswana, and Namibia. Baobab ingredients have a lot of health beneficial properties such as improving the immunity and protecting from the chronic diseases, helping in maintaining the blood sugar level due to low-calorie content, and antioxidant property protects the skin.
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Baobab ingredients have high demand in the market as baobab dried fruit powder is ideal for adding to smoothies, juices to flavour it. It is also used as sweeteners because it contains fewer calories to make the juices or drinks useful for diabetic consumers. Baobab is also used in the manufacturing of organic cosmetics such as face creams, face masks, shampoos, conditioners, lotions, and baby oils.
Baobab harvesting, logistics and processing require a high investment which makes baobab ingredients costlier. Camu Camu fruit, guava fruit, acerola cherry these are some of the substitutes for the baobab, this abundant availability of substitutes act as a major restraint for the baobab ingredient market growth.
Some key companies that are present in the global baobab ingredient market are Baobab foods, Baobab Fruit Company Senegal, Nexira, DMH ingredients Inc., Afriplex, BI Nutraceuticals, Eco-Products, Bayoba, Indigo Herbs Limited, Organic Africa, Halka B Organics, and others.
The Powder segment is leading the global baobab ingredient market size, as baobab fruit powder can be easily integrated into a range of food products like cereals, granolas, fruit and nuts, frozen products, and others. Oil segment is anticipated to grow in global market as it is used in the organic cosmetics manufacturing industries.
Food and beverage segment is driving the global baobab ingredient market share as these ingredients are used in the manufacturing of cookies, smoothies, and flavouring the milk products like yoghurt, cheese and others. Consumers demand organic food with fewer calories which are fulfilled by baobab ingredients. Nutraceuticals segment is anticipated to grow in global baobab ingredient market trend due to its medicinal properties like immune-boosting, antioxidant property, iron absorption and others.
Europe followed by North America is dominating the global baobab ingredient market as consumers from the European countries like Germany and the UK are aware of the health benefits of baobab ingredients.
Innovations in the beverage industries in North America is leading the global baobab ingredient market revenue as these ingredients gives different flavours to beverages, and also it protects from diseases. At the instance, in 2017 companies like PepsiCo and Coca Cola have launched beverages (soft drinks) by adding baobab ingredients. According to the Stephan Broburg, vice president of Baobab Foods, in 2017 the number of new retail products in the US market using baobab in supplements category grew close to 500 per cent.
The Asia Pacific region is exhibiting gradual baobab ingredient market growth as consumers from this region becoming aware regarding beneficial properties of it.
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