Cinema Camera Market Size, Share & COVID-19 Impact Analysis, By Sensor Type (CMOS, Full Frame, Dual Pixel, Super 35mm, CCD (Charge-Coupled Device)), By Lens Type (EF Mount, PL Mount), By Video Resolution (4K/8K Resolution, Full HD Resolution (1080)), and Regional Forecast, 2023-2030

The cinema camera market size was valued at USD 289.4 million in 2022 and is projected to grow from USD 302.9 million in 2023 to USD 454.2 million by 2030, exhibiting a CAGR of 6.0% during the forecast period. North America dominated the global market with a share of 33.83% in 2022.

A cinema camera, also called a movie camera, is a photographic camera used for shooting a rapid sequence of photographs and videos by professional photographers and cinematographers. It is prepared with a highly advanced full-frame image sensor that meets the needs of the film industry by pushing the limits of large layout image capture with significant picture quality. The camera has features such as large sensors, 4K and 8K resolution, interchangeable lenses, and many other features.

In the research scope, we have considered various camera solutions offered by companies such as ARRI AG, Cannon Inc., Panasonic, Sony Group Corporation, Blackmagic Design, and Red Digital Cinema, among others.

The market growth can be attributed to several factors, such as rising technological advancements and the growing demand for automation and robotics. In addition, collaboration with local rental providers, having a separate business segment for rental camera services, provides several new opportunities for the key players.

COVID-19 IMPACT:

Decline in Product Sales Due to Lockdown Restrictions Amid COVID-19 Pandemic

The COVID-19 pandemic has impacted every aspect of human life, and the film industry is no exception. According to Florida State University, the U.S. box office losses were approximately USD 5 billion in the pandemic period, and several long-anticipated features were pushed back indefinitely. Further, movie theaters have been hit the hardest, and many cinema chains have been forced to close down permanently.

Furthermore, a survey was conducted in 2020 by the Camera & Imaging Products Association (CIPA) where it stated that the shipment for the digital camera declined over 46% of total volume as compared to 2019. Thus, it hindered the cinema camera market growth for a short period of time.

However, after removing lockdown slowly, various film production industries started filming, thus creating the demand for the cameras. Furthermore, the film production industry is preferring rental service camera providers due to easy availability and maintaining the budget for the film production.

Thus, increasing demand and collaboration for the cameras creates ample market opportunities in the coming years.

LATEST TRENDS

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Cloud Integration and 3D Technology to Act as a Key Trend

Cloud integration allows cinematographers to share photos and videos directly without any interruption of downloading the media physically. The user can view the images and videos via the virtual cloud without the need for physical exchange. The integrations allow unified, native Camera to Cloud (C2C) with adaptable cameras. With the integration, media can be uploaded, viewed, modified, and interpreted remotely. For instance,

• In October 2022, Frame.io announced Camera to Cloud integration during Adobe MAX. The company collaborates with RED Digital Cinema's V-Raptor XL/ RED V-Raptor to integrate the C2C feature. The feature would allow sharing the footage to the cloud directly without downloading the drive.

Similarly, integration of 3D technology into cameras is expected to enhance the demand for the market. The 3D camera allows the insight of depth in images to imitate three dimensions with human binocular visualization. It gives an in-depth experience to the viewers and thus is preferred most by viewers. Several key players are collaborating with various organizations by advancing their product offerings into 3D technology. For instance,

• In October 2022, Liquid Picture, in collaboration with RED Digital Cinema, announced camera systems utilizing 4K 3D footage in underwater, land, and macro 3D. Liquid Pictures is one of the experienced companies working with 3D television and film, producing and collaborating on projects with several media firms. Liquid Pictures has worked with various landmark 3D films, including Wild Ocean 3D, U2 3D, Ghosts of the Abyss 3D, and Journey to the Center of the Earth.

Thus, integration in cloud and 3D technology becomes an effective and flexible technology for cinematographers.

DRIVING FACTORS

Increasing Number of Production Houses, OTT Platforms, and Action Film Shoots to Expand the Business Growth

The COVID-19 pandemic affected the film industry due to restrictions on movement and the imposed lockdowns led to the shutdown of theaters. Due to theater shutdowns, production houses released films on the OTT services platform.

Major OTT platforms are adopting high-end filming cameras for producing the series. These high-end cameras represent the innovation and video acquisition for the film industry and OTT platforms as well. For instance,

• According to Omdia, virtual video subscriptions will make around USD 2 billion mark in 2027, and pay TV subscriptions still exceeding 1 billion, the collective global total will exceed USD 3 billion worldwide. Pay TV subscriptions like Netflix accounted for half of the subscribers worldwide, thus increasing the demand for shows on the platform and ultimately growing the need for professional cameras.

Thus, adoption of cameras in OTT platforms drives the market growth.

RESTRAINING FACTORS

Increased Usage of Compact DSLR and Premium Mobile Cameras to Restrain the Market Growth

Due to technological advancements in the smartphone industry, there has been an increase in the demand for smartphones. Various mobile phones provide features such as high resolution, sensor, and more frame rate (fps). Also, DSLR producing companies are developing the compact DSLR which provides the same features as compared to the cameras.

Furthermore, smartphones have revolutionized the detailed quality and workflow with the launch of a series of better camera features in smartphones. Also, with cloud-connected features it makes easier ways of processing and sharing photos, causing the decline in the requirement of the cameras.

The aforementioned factors may hamper the market growth.

SEGMENTATION

By Sensor Type Analysis

Integration of CMOS Sensors to Propel Product Sales

Cinema cameras used in the film industry are equipped with specific features such as image sensors. These image or camera sensors capture light and turn it into signals, resulting in an image. For capturing the images, various sensors are used for specific purposes. The sensors are divided into CMOS, full frame, dual pixel, super 35mm, and Charge-Coupled Device (CCD).

CMOS sensor segment is expected to grow at a maximum CAGR during the forecast period due to integration and falling price of the cameras. CMOS image sensors consist of a CMOS transistor and photodiode that switches for individual pixels, letting the signals to be amplified individually. CMOS sensors are less expensive in manufacturing and employ less digital circuitry that uses less power.

Furthermore, key players are integrating CMOS sensors in the product offering for advancement and business growth. For instance,

In September 2022, Canon announced an upgrade of Canon EOS C70, which will support Dual Pixel CMOS AF autofocus and support for Dual Pixel Focus Guide.

Moreover, Super 35mm sensors are projected to hold major market share due to easy availability, low-budget production, cheaper rent, and a wide range of lens choices to cinematographers.

By Lens Type Analysis

Adoption of PL Mount Lens in Big Cameras to Create Opportunities for Market Expansion

Lenses play a major role in cameras as they define the quality of the images and videos that they capture. For the lens to work properly, it requires lens mounting. The lenses are mounted in the camera to give excellent visuals and images to cinematographers and photographers.  

Lens are of two types, PL mount and EF mount lens. A PL mount lens is a durable flanged mounting system, which securely locks and holds heavier lenses to be in place without the issue of falling apart. PL mount segment is estimated to augment the market share due to the integration of bigger lens in high definition cameras required for filming sequences.

For instance, in July 2022, Sony launched Sony Venice 2 camera in India with two sensor choices with a full-frame 8.6k sensor. Sony Venice 2 camera will support a variety of lenses containing PL mount lenses and native e-mount lenses.

By Video Resolution Analysis

Increasing Film Shoots with 4K/8K Resolution for Better Productivity to Drive the Market Growth

For delivering better visualization and experience in the movies, cinematographers are renting various cameras of different resolutions. In the film industry, majorly two camera resolutions are used, 4K/8K resolution and Full-HD resolution.

The 4K/8K resolution segment is expected to hold an appreciable market share due to advancements in technologies and Ultra-High Definition (UHD) visuals. 4K/8K resolution are used for making great detail in movies, games, or television shows in large prints. For instance,

• In November 2022, ARRI AG demonstrated the ARRI ALEXA Classic by utilizing artificial intelligence (AI) upscaling machine learning technology that would turn it into 8K footage.

REGIONAL INSIGHTS

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The report includes the deployment and integration of camera-based technologies in major regions such as North America, South America, Europe, the Middle East & Africa, and Asia Pacific.

North America is likely to hold the maximum cinema camera market share throughout the projected period. It is expected to grow due to the shift of the film industry toward non-conventional production companies such as Netflix. OTT platforms have continued to gain regional recognition. This implicitly drives the market and its key manufacturers in North America. For instance,

• RED Digital Cinema, LLC, a U.S.-based professional digital camera provider, announced the launch of the V-RAPTOR XL 8K VV Cinema Camera and its accessories. The solution streamlines mounting options and auxiliary power.

South America is digitally and technologically connected as compared to other developing regions. However, technological innovations and investments still need to fill a digital gap. The COVID-19 pandemic has enhanced the growth of digitalization in Latin America. The increased adoption of technical solutions has generated digitalization across the region. Additionally, camera manufacturers, such as RED, ARRI, Black Magic, are testing and collaborating to develop significantly smaller, more portable, and ultimately more affordable cameras.

The Europe market is expected to witness significant growth during the forecast period due to developing new business opportunities and building strong relationships within the creative community. Furthermore, the European film industry is collaborating with the camera industry for providing rental services.

Asia Pacific is expected to have the highest growth rate among other developed regions over a forecast period due to rapid urbanization in developing countries, such as China, South Korea, and India. Additional factors favoring regional growth include an increase in movie production houses and the rapid adoption of OTT platforms. The market is currently in the phase of revitalization in the Asia Pacific region as there is an enormous rise in digital shift due to evolving technologies. For instance,

• In September 2022, Sony Electronics Inc. launched its latest compact cinema camera 4K Super 35 Camera (ILME-FX30), with features such as Log shooting modes, user-imported LUTs (Look Up Tables), and Dual Base ISO at an exciting price range for amateur filmmakers.

The market is expected to show moderate growth across the Middle East and Africa due to less population going to the cinema, especially in the GCC countries due to previous bans and strict regulations. For instance,

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• According to a report published by the Northwestern University, Qatar, a majority of residents of the UAE (82%) go to theaters, while the least of Tunisian population (15%) go to cinemas. Further, the young population is the most likely to watch films in all formats such as television, cinema, online, and disc.

KEY INDUSTRY PLAYERS

Market Players to Drive Merger and Acquisition Strategies to Expand their Presence

Prominent players operating in the global market are focusing on expanding their global presence through merger and acquisition strategies. Rising technological advancements and the development of cameras by key players are expected to increase the market share. These companies are aiming to acquire small and local firms to expand their business presence.

List of the Key Companies Profiled:

• ARRI AG (Germany)


• RED Digital Cinema, LLC (U.S.)


• Sony Group Corporation (Japan)


• Canon Inc. (Japan)


• Blackmagic Design (Australia)


• Nikon Corporation (Japan)


• Panasonic Corporation (Japan)


• FUJIFILM Corporation (Japan)


• Hitachi Ltd. (Japan)


• JVCKENWOOD Corporation (Japan)


• Eastman Kodak Company (U.S.)


• Silicon Imaging, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• November 2022: ARRI launched a new line of cinema cameras, ALEXA Monochrome, for black and white cinematography. The series consists of ALEXA XT Monochrome, ALEXA 65 Monochrome, and full-frame ALEXA Mini LF Monochrome.


• November 2022: Canon announced the upgraded 1.0.5.1 for EOS C 70 cinema camera. It is the sixth firmware upgrade since the camera's launch in 2020. The upgrade consists of features such as autofocus support, auto display to show all recorded audio tracks, and custom color scheme 709 HDR. Canon designed this compact version and an affordable 4K cinema camera so that no filmmaker should be left behind.


• October 2022: FUJIFILM collaborates with Adobe to provide camera-to-cloud integration for FUJIFILM X-H2S digital camera (X-H2S). This upgraded firmware is estimated to release in spring 2023. The upgrade for X-H2S will enable FT-XH transmitter users to deliver any video files directly through the camera.


• October 2022: Adobe partners with Nikon and Leica to apply authenticity technology to cameras. Nikon's mirrorless Z9 camera and Leica's iconic M11 would be the two products to implement provenance technology. The implementation helps to establish trustworthiness and image attribution among the users.


• September 2022: Sony Electronics launched FR7, an updated addition to the cinema camera line. It is an E-mount interchangeable lens camera with a PTZ feature and full frame image sensors. Its flexible cinematic features and remote creates various potential in the studio, filmmaking settings, and live production.


• May 2022: Panasonic and Leica partnered to develop advanced camera technologies and solutions. The collaboration is known as L Square. Both companies use Panasonic's digital and video technology and Leica's imaging and optical technology to develop new solutions.

REPORT COVERAGE

An Infographic Representation of Cinema Camera Market

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The research report provides a detailed analysis of the market. It focuses on key points such as leading companies, sensor types, and leading applications. Besides this, the report offers understanding into the cinema camera market trends and highlights key industry developments. In addition to the above mentioned factors, the report contains several factors that have contributed to the growth of the market in recent years.

REPORT SCOPE & SEGMENTATION