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Reliable intellectual property (IP) statistics play an essential tool in understanding trends in digital rights management and technology worldwide. According to world intellectual property organization, global IP plant diversities applications grew by 11.7% to reach 18,490 applications in 2017. Digital Rights Management (DRM) is a technology to protect the ownership or copyright of the digital content such as texts, videos, images, music, news, etc. by eliminating the illegal transmission of copyrighted works.
This process includes monitoring the trading, protecting the data from security breaches and controlling and tracking of digital media content. DRM is used by software and hardware manufacturers, publishers, editors, copyright holders, and individuals to limit the illegal use of copyrighted digital content. DRM provides benefits such as preventing screen grabbing, locking documents to devices, IP addresses, and country locations watermarking documents with unique user information to establish identity.
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The rise in the adoption of intellectual property (IP) and digital content creation market, adoption of cloud storage platform, and rising usage of digital documents such as emails, PDFs and word documents are the major drivers expected to grow the market globally. Further, evolution in IPTV (Internet Protocol television), OTT (Object-Oriented Testing), and IoT technologies, lower data storage costs, and the rise of e-commerce business platform are the expected drivers of global DRM market.
For instance, Vera Security Inc. partnered with Canon Inc. in February 2018, with an aim to implement a data-centric approach to security. This partnership would help owners to protect their business information and intellectual property from a data breach. Combining of solutions of both companies would offer a secure and trusted workflow platform by allowing customers to have access to perform OTT (Object-oriented testing) testing.
Key market players in the global digital rights management market are Conax AS, Intertrust Technologies Corporation, Adobe Systems Incorporated, Oracle Corporation, Apple Inc., Microsoft Corporation, Locklizard Limited, Vaultize Technologies, Verimatrix, Inc., OpenText Corp., Seclore Technology, Vera Security, Inc. Vitrium Systems Inc., Dell EMC, Fasoo, Inc., Intralinks, Inc., and Nextlabs, Inc. among others.
· Operation and Maintenance
By Industry Vertical
· Media & Entertainment
· Retail & Consumer
· North America (the USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of the Middle East & Africa)
North America is expected to hold the maximum market share in the consumption of digital media in the next few years. Increasing adoption of IPTV, OTT, and IoT technologies by consumers in the region is likely to boost the digital rights management market in North America during the forecasted period. Additional, the factors that drive the growth of North America market include high adoption of well-established social media platform such as Facebook, Instagram, YouTube, etc., and its security solutions among large enterprises have led to accept advance security solutions in social media sites. Further, Asia Pacific digital rights management market is expected to expand at a higher rate during the forecast period, due to growing digitization in the region and rising demand to secure the digital content.
Key Industry Developments
In 2018, Adobe Inc. launched Adobe Primetime IBC based on cloud based technology integrated with advance Dynamic Ad Insertion (DAI) platform that allows users to limit the illegal propagation of copyrighted works by using alphanumeric watermarks or proprietary file encryption on the media.