High-Intensity Sweeteners Market Size, Share & Industry Analysis, By Product Type (Saccharine, Stevia, Aspartame, Neotame, Sucralose, Acesulfame Potassium, Advantame), By Application (Bakery, Confectionery, Processed Fruit Products, Dairy Products, Ready-to-Drink (RTD) Beverages), By Distribution Channel (Mass Merchandisers, Convenience Stores, Specialty Stores) and Regional Forecast, 2023-2030

High-intensity sweeteners are used as food additives to stimulate a sense of sweetness during consumption. Researchers have advanced and found the sugar substitute to sweeten the large range of food and beverages, which is called high-intensity sweeteners. The utility of high-intensity sweeteners is rising across the world in various food and beverages applications, such as the bakery sector, confectionery sector, carbonated drinks, and others. Whereas the use of sugar has become decreasingly popular from the last decade, due to its negative features which impact human health, such as weight gain, blood sugar, and others.

The high-intensity sweeteners are extensively associated in food and beverages sector as an ingredient in large quantities. It has gained a huge response in the manufacturing of food products owing to its taste and nutritional benefits, such as low in calories, reduces blood sugar in the human body, and others.

Consumers are shifting their preferences for healthy and safe products. The rising awareness of health benefits by reducing the consumption of sugar is majorly driving the demand for high-intensity sweeteners. Food manufacturers are experiencing the demand for sugar-free products from the consumers due to its various benefits, such as the lower risk of illness and disease, low-calorie food, weight loss, and others.

Key Market Driver -

Key Market Driver – Shifting Focus of Consumers Towards Healthy and Low Calorie Foods

Key Market Restraint -

Key Market Restraint – Expensive Manufacturing Cost and Availability of Sugar at low price

The rising popularity among the consumers, increasing consumption of sugar-free products, and increasing utility of high-intensity sweeteners in the food processing industry are expected to influence the global high-intensity sweeteners market positively.

The urbanization and increasing popularity of healthy foods have made consumers more focused on sugar-free diets. Various benefits associated with the specialty sweeteners are driving the demand for sugar-free food products, such as bakery products, confectionery items, household consumption, and others. The consumer shift towards clean label products and sugar-free products has led the demand for high-intensity sweeteners. The growth of such high-intensity sweeteners applications is expected to increase its utility for sugar-free food manufacturing.

The manufacturing cost of high-intensity sweeteners is quite high, which results in the final cost of the products. The affordability factor in various developing countries is enabling consumers to purchase sugar, which is available at low cost in the market.

Key Players Covered:

Some of the leading manufacturers and suppliers of high-intensity sweeteners in the global market are Tate & Lyle PLC, AJINOMOTO CO. INC., HYET Sweet., Cargill, Incorporated, NutraSweet Co., Hermes Sweeteners Ltd., A & Z Food Additives Co. Ltd., and Archer Daniels Midland Company. The manufacturers are focusing on facilities expansion and development in their product portfolio to utilize the opportunity for increased high-intensity sweeteners demand in the market.  

Based on the type, saccharine is the most popular segment under high-intensity sweeteners, which is dominating the market, owing to its high sweeten feature. Saccharine is 200 to 700 times sweeter than table sugar, which is highly utilized by the manufacturers in their food processing. According to the Food and Drug Administration (FDA), saccharine is a non-nutritive sweetener with no-calorie, and it is approved for use in food. Aspartame is another type of high-intensity sweeteners nutritive in nature and used in food as an additive. It does contain calories and is 200 times sweeter than table sugar. Hence consumer preference towards this segment is less. 

Bakery and confectionery products are emerging with high consumer demand across the globe. The sectors are utilizing a huge quantity of high-intensity sweeteners in the manufacturing of their products. The demand for the bakery and confectionery products is increasing along with the consumption of high-intensity sweeteners in the market. Processed food products and RTD beverages are other sectors in which the high-intensity sweeteners are used in bulk for their processing.

Regional Analysis:

Asia-Pacific is one of the major consumers of high-intensity sweeteners across the globe. The consumers are opting sugar-free products to avoid various diseases, which is increasing the demand for high-intensity sweeteners for manufacturing of sugar-free foods and products. The rising income and health awareness of the consumers are creating demand in various countries, such as India and China. The population of the countries is growing along with the increasing obesity and diabetic patient.

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According to the International Diabetes Federation, South East Asia is witnessed as one of the diabetic capitals across the world, with 82 Million people suffering from diabetes in 2017. The diabetic patients prefer high-intensity sweeteners and their by-products to avoid diseases and associated issues, which is anticipated to increase in the sales generation of high-intensity sweeteners from the region.

Segmentation

Key Industry Developments

• In December 2018, Amyris, Inc. has launched a New Zero Calorie and Naturally Derived Sweetener from Sugarcane in U.S.


• In March 2019, PureCircle Limited has launched next generation Stevia Leaf sweeteners in Singapore.