"Designing Growth Strategies is in our DNA"

Incontinence Care Products Market Size, Share & Industry Analysis, By Product Type [Non-Absorbents (Catheters, Slings, Drainage Bags, Stimulation Devices, and Others) and Absorbents (Underwear & Briefs, Drip Collectors & Bed Protectors, and Pads & Guards)], By Gender (Male and Female), By Usage (Reusable and Disposable), By Distribution Channel (Institutional Sales, Retail Stores, and Online Channels) and Regional Forecast, 2019-2026

Region : Global | Format: PDF | Report ID: FBI101178

 

KEY MARKET INSIGHTS

The global incontinence care products market size was valued at USD 14.30 billion in 2018 and is projected to reach USD 24.35 billion by 2026, exhibiting a CAGR of 6.9% during the forecast period.


A majority of adults face the problem of bowel or bladder weakness. Urinary incontinence refers to the involuntary leakage of urine. Similarly, fecal incontinence refers to the involuntary leakage of stool due to the inability to control the bowel movements. According to the United Nations Organisation, the aging population of the world is estimated to reach 1.4 billion by 2030, representing a huge incontinence care products market growth opportunity. Incontinence is more common in females as compared to males. The demand for incontinence devices is increasing rapidly, with the rising prevalence of incontinence and active government support.


Request a Free sample to learn more about this report.


Incontinence can be managed or treated with the use of incontinence devices such as slings, artificial sphincters, catheters, pessaries, clamps, and others. Apart from this, sacral nerve stimulation is also being rapidly adopted for the treatment of both urinary and fecal incontinence. Awareness regarding incontinence care products is successfully breaking the social stigma and taboo associated with the use of incontinence products. With the rise in awareness among patients, there is an increasing demand for products that build their confidence, provide comfort, are more discreet, and help normalize their lifestyle. This has, in turn, encouraged incontinence device market manufacturers to invest in research and development of products with excellent fluid management.


"Europe Incontinence Care Products Market Size, 2015-2026 (USD Billion)"


The development of products targeted separately for men and women have become one of the important incontinence care products market trends. A study done by Essity for their product named TENA Men showed that the percentage of male shoppers buying TENA Men themselves increased by 8% in 2017. This indicates the increased appeal for the specially designed male incontinence products among males, thus adding to the incontinence devices market growth.


MARKET DRIVERS


“Launch of Innovative Products to Fuel the Market”


Incontinence products is fast emerging as a thriving market mainly due to the launch of new and improved products. Introduction of products with improved absorbency levels, good odor control, and breathability have resulted in breaking the taboo and social stigma associated with adult incontinence and the use of adult diapers. This is also increasing awareness regarding incontinence products for overactive bladders and bowel. The patients are becoming more open about their requirements on discretion, aesthetics and comfort, triggering manufacturers to launch new products suitable for various consumers. For example, in November 2017, Essity introduced New ConfioAir Breathable Technology, which will be used in the manufacturing of all the company’s briefs, underpants, and other incontinence products. Similar product launches are anticipated to drive the incontinence care products market growth.     


 “Rising Adult Population to Drive the Market”


Incontinence is extremely common among the adult population. Increasing geriatric population is one of the important factor increasing the incontinence devices market size. According to WHO, by the end of 2050, the world’s population aged 60 years and older is projected to reach 2 billion from 900 million in 2015. This coupled with the increasing prevalence of incontinence, is poised to surge the incontinence product market. 


Furthermore, increasing penetration of online channels and e-commerce, and the rapid adoption of home care services for elderly care are likely to favor the expansion of incontinence care products.


SEGMENTATION


By Product Type Analysis


“Rising adoption of Adult Diaper to Boost the Absorbents Segment”


The report focusses on incontinence care products market trends covering different product types that include non-absorbents and absorbents. The non-absorbents segment can be further classified into catheters, slings, drainage bags, stimulation devices, and others. The absorbents segment is further segmented into underwear & briefs, drip collectors & bed protectors, pads & guards. The absorbents segment is estimated to account for the major incontinence products market share owing to the availability and rapid adoption of a wide variety of adult diapers. Prominent brands such as TENA, Poise, Always Discreet, Sure Care, and others continue to offer more discretion, comfort, and confidence of living a normal life have resulted in increasing adoption of the products, and thus having a positive impact on the absorbent segment.


To know how our report can help streamline your business, Speak to Analyst


The non-absorbents segment is anticipated to grow owing to the rising uptake and advantages of intermittent catheters and external catheters. In addition, the rising prevalence of fecal and urinary incontinence and the established and strong presence of major incontinence device manufacturers are likely to contribute to the expansion of the non-absorbents segment.


By Gender Analysis


“Female Segment to Register the Maximum CAGR”


Based on gender, the market can be segmented into male and female. Incontinence is more common in women than men owing to conditions such as pregnancy, childbirth, and menopause. The female segment is expected to hold a major share of the market owing to the increasing number of childbirths, rising prevalence of post-menopause complications and increasing awareness regarding incontinence and ostomy care products.


In comparison, the male segment is anticipated to witness remarkable growth during the forecast period. Launch of products specially targeted for males and increasing awareness about male grooming and incontinence are the major reason attributable to the expansion of the male segment. Also, the emergence of specially designed products such as male external catheters, guards, and diapers has resulted in increasing appeal to men motivating them to purchase the products through online channels and retail stores. This is projected to give a major boost to the male segment.


By Usage Analysis


“Disposable Segment to Dominate the Market”


In terms of usage, the market can be segmented into disposable and reusable. The disposable segment is estimated to dominate the market throughout the forecast period owing to the increasing use of single-use products such as male catheters and diapers. On the contrary, the increasing burden of waste generated by the use of disposable adult diapers, high cost, increased changing frequency are the major factors that are contributing to the expansion of the reusable segment. Besides, the growing preference for eco-friendly products is anticipated to fuel the growth of reusable segment.


By Distribution Channel Analysis


“Rise of e-commerce to Render Fast Growth to Online Channels Segment”


In terms of the distribution channel, the market is segmented into retail stores, institutional sales, and online channels. The retail stores segment is estimated to have a dominating incontinence care products market share owing to the increasing retail purchase of these products and the rapid adoption of absorbents. Additionally, the institutional sales segment is expected to grow owing to factors such as the increasing use of catheters in hospitals, a significant increase in the number of home care service providers and favorable reimbursement. However, the online channel segment is projected to become the most attractive segment among all the distribution channels owing to the fast emergence and adoption of e-commerce, increasing online purchases attributed to attractive pricing and easy availability of these products.


REGIONAL ANALYSIS


Europe, with a revenue of USD 4.94 billion in 2018, accounted for the major incontinence care products market share. Primary reasons attributed to this dominance are the increasing demand for urinary catheters and other disposable incontinence devices, and favorable health reimbursement for homecare services. Countries such as U.K., Germany and France represent a promising market for incontinence products owing to the increasing number of customer education programs, normalization of social issues related to incontinence and increase demand for TENA incontinence products.


Europe Incontinence Care Products Market Size, 2018

To get more information on the regional analysis of this market, Request a Free sample


In North America, the market is anticipated to propel during the forecast period, mainly due to the strong growth in online sales, rapid adoption of disposable incontinence devices and strong government support. The rising adult population in China, the huge number of potential users and increasing consumption of adult diapers are the major factors augmenting the market in Asia Pacific. According to WHO, by 2050, approximately 120 million people living in China will be 80 years or above. This ageing population is expected to increase the incontinence devices market size in China. Furthermore, the financial assistance provided through the Continence Aids Payments Scheme in Australia is expected to boost the market in Asia Pacific in the coming years. In the Middle East and Africa, the market is expected to witness significant growth owing to the increasing trend of home care services and rising demand for hygiene products. In Latin America, the market is poised to surge owing to the rising prevalence of incontinence and the rapid adoption of sacral nerve stimulation devices.


INDUSTRY KEY PLAYERS


“Essity to Account for the Maximum Market Share”


In terms of revenue, Essity accounted for the commanding position in the market. The huge success of TENA brand in both male and female segments and increasing retail purchase of the company products are the primary reason for Essity to reach the top position. Kimberly-Clark Corporation is also expected to gain significant incontinence devices market share during the forecast period owing to the launch of Poise Ultrathin Active Collection, a range of pads and liners with wings with more stability for women in May 2019. However, the re-entry of Procter & Gamble in the adult diapers business is anticipated to positively impact the incontinence products market revenue for Essity and Kimberly-Clark Corporation.


List of Key COMPANIES Covered:



REPORT COVERAGE


An Infographic Representation of Incontinence Care Products Market

To get information on various segments, share your queries with us



Incontinence is emerging as one of the most common problems among the adult population. The rising geriatric population is increasing the patient pool and potential buyers for incontinence devices and this is expected to offer huge market opportunities to the manufacturers. The demand for incontinence absorbent products and incontinence devices are increasing gradually. This can be attributed to new product launches, supportive government policies, and the rapid adoption of home care services. Furthermore, the market is expected to get a significant boost from e-commerce and online retail purchases during the forecast period.


The incontinence care products market report presents a comprehensive assessment of the global market by offering valuable insights, facts, industry-related information, and historical data. Several methodologies and approaches are adopted to make meaningful assumptions and views. Furthermore, the report offers a detailed analysis as per market segments, helping our readers to get a comprehensive overview of the global market.  Various insights covered in the report are the prevalence of incontinence by key countries, statistical overview of the geriatric population by key countries, new product launches, technological advancements and key industry developments such as mergers, acquisitions, and partnerships.


Report Scope & Segmentation














































 ATTRIBUTE



 DETAILS



Study Period



  2015-2026



Base Year



  2018



Forecast Period



  2019-2026



Historical Period



  2015-2017



Unit



  Value (USD million)



Segmentation



By Product Type



  • Non-Absorbents

    • Catheters

    • Slings

    • Drainage Bags

    • Stimulation Devices

    • Others



  • Absorbents

    • Underwear & Briefs

    • Drip Collectors & Bed Protectors

    • Pads & Guards





By Gender



  • Male

  • Female



By Usage



  • Reusable

  • Disposable



By Distribution Channel



  • Institutional Sales

  • Retail Stores

  • Online Channels



By Geography



  • North America (the U.S. and Canada)

  • Europe (U.K., Germany, France, Italy, Spain, Scandinavia, and the Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, Southeast Asia, and the Rest of Asia- Pacific)

  • Latin America (Brazil, Mexico, and the Rest of Latin America)

  • Middle East and Africa ( South Africa, GCC, and the Rest of Middle East & Africa)



INDUSTRY DEVELOPMENT:



  • May 2019: Kimberly-Clark announced the launch of Poise UltraThin Active Collection, a range of pads and liners with wings for more stability among women.

  • November 2017: Essity introduced New ConfioAir Breathable Technology that will be used in the manufacturing of all the company’s briefs, underpants, and other incontinence products

  • July 2019: Suominen Corporation launched FIBRELLA Combo, offering excellent fluid management and top sheet softness.

  • March 2017: Hartmann Group announced the acquisition of Procter & Gamble’s Lindor in Spain and Portugal. Lindor is a well-known brand of adult incontinence products.


Frequently Asked Questions

The value of the global market was USD 14.30 billion in 2018.

Fortune Business Insights says that the market is projected to reach USD 24.35 billion by 2026.

The value of Europe incontinence care products market was USD 4.94 billion in 2018.

The market is projected to grow at a CAGR of 6.9% during the forecast period (2019-2026).

The absorbents segment is the leading segment in this market during the forecast period.

Increasing ageing populations is the key factor driving the market.

Essity and Kimberly-Clark Corporation are the top players in the market.

Launch of targeted products for males and females is the key trend of the market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • Feb, 2020
  • 2018
  • 2015-2017
  • 150

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X