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Medicated wipes, also known as Witch Hazel-Glycerin-Aloe Vera Pads, are used for a variety of functions such as relieving swelling, bleeding, itching, minor pain, and discomfort caused by minor skin irritations (insect bites, cuts, and scrapes). It is also used to relieve discomfort, itching, burning, and irritation burning caused by hemorrhoids. Hemorrhoids refer to a medical condition characterized by veins being swollen in the individual’s lower rectum and anus, identical to varicose veins.
Hemorrhoids have a number of causes, although often the cause is unknown, the probable causes range from family history, obesity, and pregnancy. Medicated wipes, which are topically applied, act as an effective treatment for hemorrhoids by reducing the number of symptoms. Medicated wipes also have applications for the treatment of acne and incontinence. The American Academy of Dermatology (AAD) estimated that in the U.S., acne is the most common skin condition and affecting 50 million Americans annually.
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One of the key market drivers is the increasing prevalence of acne and the increasing demand for medicated wipes for the treatment of the condition. In many of the emerging markets, the rising concerns regarding aesthetic beauty are also expected to contribute to the market growth of the medicated wipes market.
The factor that is expected to inhibit the growth of the market is the adverse reactions such as rashes and allergies associated with medicated wipes products. Environmental concerns regarding the disposal of the remnants of the medicated wipes are among the other restraining factors for the growth of the global medicated wipes market.
Some of the major companies operating in the global medicated wipes market are Pfizer Inc., Diamond Wipes International Inc., Blistex Inc., Pure Touch Skin Care, and GAMA Healthcare Ltd. and other players.
· Hemorrhoid Care
· Feminine Care
· Acne Treatment
By Distribution Channel
· Retail Outlets
· Online Sales
· North America (USA and Canada)
· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)
· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)
· Latin America (Brazil, Mexico and Rest of Latin America)
· Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)
In 2018, hemorrhoid care and acne treatment segments accounted for the largest share of the market combined together. Major factors attributed to the dominance of these segments include higher demand for medicated wipes used as a first line of treatment for these diseases. Feminine care is also an emerging market segment and is expected to hold a significant share in the medicated wipes market.
The global medicated wipes market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America followed by Europe are the two largest markets for medicated wipes in 2018. North America holds the largest market share due to the high proportion of the population suffering from acne and also the increased concerns regarding aesthetic beauty. In the Asia Pacific region, Japan and emerging markets like China and India are expected to provide lucrative opportunity. This is due to the increasing awareness regarding medicated wipes, increasing concerns regarding aesthetic beauty and developing healthcare infrastructure.
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