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Natural colorants are developed from various sources, including fruits, plants, vegetables, minerals, and other edibles by the chemical and physical extraction process. They are available in different forms, such as powders, gels, liquids, and pastes. The global marketplace is now witnessing intensive utilization of natural colorants in as much as 80% of the new product launches in the food and beverage sector. The very essence for creating the purchasing impulse of food and beverages is its appearance – consumers select and accept foods that are appealing to their eyes. The value-addition that colors impart is exceptionally crucial. Fruits and botanicals are rapidly emerging as excellent sources of raw materials catering to the dynamically evolving demands of modern consumers.
Key companies operating in the global natural colorants market are focusing on the launch of innovative products for multiple industrial applications to maintain their market prominence. Scientists and food technologists of prominent companies such as Chr. Hansen A/S (Denmark) are making significant improvements in the new product development to respond to the exponential rise in demand for clean-label colors.
Key Market Driver -
Robust popularity of Clean-labelling is fuelling the market growth for natural colorants
Key Market Restraint -
Production cost and quality concerns
The global natural colorants market is primarily driven by increasing inclination towards clean label products over synthetic colorants is one of the significant factors that drive the growth of the global natural dyes. Consumers are continually seeking out for simple, organic, natural and easily-recognizable ingredients. This trend has nudged processors specifically beverage manufacturers, to bring-out natural, clean label and non-GMO color in their product offerings.
The major impediment to the global natural colorants market is the high cost-in-use for extraction of such pigments from the botanical sources. The amount of pigment present in such botanicals is less than 2% as compared to the synthetic counterparts that have almost 90% of the coloring compounds. Furthermore, the lack of effective extraction technologies for natural colorants is expected to restrain the market growth. Nonetheless, the advancements in the production of color-producing seeds and extraction technology are assisting in the cost-reduction. The economy of the scale, if rapidly achieved along with the standardization in terms of pH, light & heat stability, and other processing parameters, can benefit both the manufacturers and consumers in the long run.
The key companies operating in the global natural colorants market are BASF SE (Germany), Cargill, Incorporated (U.S.), Chr. Hansen A/S (Denmark), Kerry Group plc (Ireland), Sensient Technologies Corporation (U.S.), Koninklijke DSM N.V. (Netherland), The Archer Daniels Midland Company (U.S.), FMC Corporation (U.S.), GNT Group B.V. (Netherland) among others.
Based on product type, the global natural colorants market has been segmented into annatto-based colorings, beet-red, turmeric-based colorings, carmine, and cochineal-based colorings and others. The annatto-based colorants are expected to be one of the leading product types in the global marketplace owing to excellent heat stability and good lightfastness, and ease-of-use in low-acid foods.
Based on the application, the global natural colorants market has been segmented into dairy, bakery, meat products, cosmetics, pharmaceuticals, and others. The application of natural colorants in dairy products is expected to be one of the highest during the foreseeable years because of the increasing awareness regarding the adverse effects of using artificial food ingredients in dairy products.
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North America is expected to be one of the leading regions in the global natural colorants market due to increasing consumer preferences towards food products with “natural” retail positioning. Although the U.S. Food and Drug Administration (FDA) does not recognize the term “Natural Colors,” they are technically categorized as “Colors Exempt from FDA Batch Certification.” Health Canada has also placed a range of natural colorants in its “Lists of Permitted Food Additives.”
By Product Type
Key Industry Developments
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