"Market Intelligence that Adds Flavour to Your Success"

Natural Vitamin E Market Size, Share & Industry Analysis, By Type (Tocopherols, and Tocotrienols), Application (Dietary Supplements, Food and Beverages, Cosmetics, and Others), and Regional Forecasts 2019-2026

Region : Global | Format: PDF | Report ID: FBI101591



Play Audio Listen to Audio Version

The global natural vitamin E market size was valued at USD 672.18 million in 2018 and is projected to reach USD 1,187.59 million by the end of 2026, exhibiting a CAGR of 7.54% during the forecast period 2019 to 2026.

The rapid increase in personal health and wellness is motivating consumers to incorporate vitamins and supplements in their diet. Among the types of supplements, vitamins formed the largest category and accounted for a share of 30-32% in the global total supplements market in 2018.

Request a Free sample to learn more about this report.

Natural vitamin E is among the popularly consumed dietary supplements. It has also been utilized as an effective fortifying micronutrient. The rising healthcare expenditure in the backdrop of a growing number of reported lifestyle disorders has nudged consumers to opt for diverse supplements to obtain concentrated, purified, and high-quality nutrients.


“Robust Popularity of Geriatric Nutrition is Touted to Drive the Sales of Natural Vitamin E”

Natural Vitamin E is increasingly utilized in a plethora of geriatric supplements products with claims such as “addressing vitamin E deficiency.” Developed markets of the U.S., Japan, and  Western Europe have a significant chunk of the population above 60 years of age. Moreover, awareness from regulatory authorities and health associations has further boosted the consumption of natural vitamin E.

“Naturally-sourced, Minimally-processed, and Sustainable Food Ingredients Trend is Driving the Sales of Natural Vitamin E”

The global market for natural source vitamin E is also driven by the growing demand for natural ingredients and additives. Micronutrients have also gained importance because of the rising awareness of their health benefits among the general public. Supplements from natural origin have become mainstream, especially among the millennials, who are even willing to spend extra dollars on premiumization aspects such as clean labeling. The vitamins and minerals supplements category has evolved dynamically over the years with an increased preference for single vitamins and minerals as opposed to blends and mixtures.


By Type Analysis

“Tocopherols are dominating type of Natural Vitamin in Global Marketplace – High Functionality, and Wider Availability Are Fueling its Sales Performance.”

The natural source of vitamin E is widely available as highly fractionated D-alpha-tocopherol or its esters. Alpha-tocopherol is known to meet human nutrition requirements out of eight chemical forms. The accepted units for vitamin E are International Units (IU), wherein one IU of vitamin E is equivalent to 0.67 mg d-α-tocopherol (“natural” vitamin E). Tocotrienols are less common forms of vitamin E than tocopherols, owing to the availability of later in the majority of diets as compared to the former. The dietary supplements thus are also designed and developed with greater quantities of tocopherols.

Tocotrienols are nonetheless utilized for specific requirements such as certain genetic disorders, high cholesterol, scars, and in the treatment of certain cancers. The rise in R&D activities for tocotrienols and enabling regulatory scenarios are supporting the growth of the natural vitamin E market. The growing consumer demand for natural sources of vitamin E and its benefits for chronic conditions of cardiovascular health, inflammation, and bone health is expected to facilitate market growth in tocotrienols.

By Application Analysis

“Dietary Supplements is a leading application – Fortified food and beverages domain is the fastest-growing application of Natural Vitamin E.”

The market witnessed dietary supplements as the leading application sector in 2018. A majority of micronutrients are available in the form of isolated and purified concentrations in the global marketplace. Isolated and purified concentrations such as pills and tablets are among the frequently purchased formats of vitamin E.

The nutraceuticals market is gradually transforming in favor of fortified foods as a medium to achieve maximum penetration of nutrients among masses. Fortified foods are thus convenient, economical, accessible, affordable, and safe platforms for the addition of micronutrients such as vitamin E.

To know how our report can help streamline your business, Speak to Analyst

The decent growth of the animal feed additives market is also strengthening the sales trajectory of vitamin E. Vitamin E is considered as a key nutrient for improving immunity, health, reproduction, and meat quality in the livestock feed industry.


“The Asia Pacific is the Fastest Growing Regional Market for Natural Vitamin E”

The Asia Pacific, natural vitamin E market is the fastest-growing market in the global scenario owing to the promising potential in the markets of China and India. The rapid expansion of the nutraceuticals market in India has led to rising in demand for vitamins over the years. Moreover, multinationals are eyeing developing economies such as the Asia Pacific, both as a favorable destination for raw materials sourcing as well as a lucrative market with a strong inclination for active principles from plant origin.

North America Market Size (by Value), 2018

To get more information on the regional analysis of this market, Request a Free sample

North America natural source vitamin E market is also performing decently with the U.S. as a leading consumer – the utilization of natural vitamin e in fortified foods, and cosmeceuticals are expected to act as a major growth propeller.  


“Consolidated Industry Structure in Global Market”

The global Natural Vitamin E market share remains consolidated owing to the dominance of key global giants such as Cargill, Incorporated., Ingredion Incorporated, Roquette Frères. The key players in the natural source vitamin E market are constantly seeking base expansion along with the increased investments in the production of improvised formulations. The key players in the global market are actively seeking to penetrate effectively in the emerging markets of Asia Pacific, the Middle East, and Africa.

List of Key Companies Profiled:

  • Archer Daniels Midland Company


  • Koninklijke DSM N.V.

  • Matrix Fine Sciences Pvt. Ltd.

  • Amway Corporation

  • Herbalife International of America, Inc.

  • Healthful International Co., Ltd. (HSF)

  • Organic Technologies

  • Nature's Bounty Co.

  • Puritan's Pride

Report Coverage 

An Infographic Representation of Natural Vitamin E Market

To get information on various segments, share your queries with us

Natural vitamin E should ideally have all the eight isomers; however, most vitamin E supplements available today contain D-alpha-tocopherol. The main market for natural vitamin E is dietary supplements, but sustainable growth in the future lies in incorporating its plethora of functional foods and beverages, and cosmetics.

The report provides qualitative and quantitative insights on the natural vitamin E market trends and a detailed analysis of market size and growth rate for all possible segments in the market.  

Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, macro, and microeconomic factors, SWOT analysis, and key industry trends.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Type

  • Tocopherols

  • Tocotrienols

By Application

  • Dietary Supplements

  • Food and Beverages

  • Cosmetics

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, U.K., Italy, Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, Korea, Southeast Asia and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, Saudi Arabia, Turkey, Egypt and Rest of the MEA)


  •  In January 2019, DSM announced the intention to set up a company together with Nenter & Co. Inc. in China. DSM will acquire a 75% majority shareholding in this company, which will include all Nenter's production and related assets for Vitamin E.

  •  In June 2018, DuPont Nutrition & Health launched a naturally sourced mixed tocopherols product named GUARDIAN TOCO 30P. The product is in powder form and it helps in easing the manufacturing concerns such as homogenous distribution, handling, labor-intensive clean up and application equipment costs and limitations.

  •  In December 2015, Archer Daniels Midland Company launched two new natural source vitamin E products namely ovatol Sunflower 5-67 Vitamin E and Novatol Sunflower Vitamin E Succinate.

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 672.18 Million in 2018 and is projected to reach USD 1,187.59 Million by 2026.

Growing at a CAGR of 7.54%, the market will exhibit persistent growth in the forecast period (2019-2026).

Tocopherols segment is expected to be the leading segment in this market during the forecast period.

Increasing awareness regarding the nutraceuticals from natural origin is driving the growth of the market.

Archer Daniels Midland Company, Koninklijke DSM N.V., and BASF SE are few of the key players in the natural vitamin E market.

The North American region is expected to hold the highest market share in the market.

Fortified food and beverages are expected to grow at the fastest pace during the forecast period.

Investment in increasing natural vitamin E production and the inclusion of different forms of vitamin E in supplements and food matrices are the key market trends that are driving the growth of this market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • Nov, 2019
  • 2018
  • 2015-2017
  • 156


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients


Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.