"Market Intelligence that Adds Flavour to Your Success"

Potato Starch Market Size, Share & COVID-19 Impact Analysis, By Nature (Organic & Conventional) End-use (Textile & Paper, Food & Beverages, and Pharmaceuticals), Type (Native and Modified), and Regional Forecast, 2020-2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI101789


Potato Starch Market Size

Play Audio Listen to Audio Version

The global potato starch market size was USD 500.07 million in 2019 and is projected to reach USD 1142.78 million by 2032, exhibiting a CAGR of 6.62% during the forecast period based on our analysis in the existing report. North America dominated the Potato Starch Market with a market share of 35.74% in 2019.

This market is primarily driven by evolving consumer preferences for natural food ingredients. The trend of clean-label and plant-based products has significantly increased the utilization of potato derivatives in the food industry. The rising trend of organic processed foods has contributed to new product developments in the food & beverage industry by using starch as an important ingredient. Enticing sensorial & textural appeal and health benefits are some of the factors that are driving the growth of the global market.

Disruptions in Production amid COVID-19 Pandemic to Affect Potato Starch Consumption

The production and sales of potato starch has experienced a sudden slump owing to the outbreak of the COVID-19 pandemic. The pandemic resulted in nationwide lockdown in many countries, which heavily impacted on the production of this substance. The disruption in the supply chain also affected the availability of raw material required for the production of this starch. However, increased interest in ready-to-cook products as well as ingredients required in home cooking has re-established the demand for naturally-derived ingredients across the food processing industry. The growing concerns regarding food safety amidst the pandemic is expected to boost the demand for starch as a clean-label ingredient.


Request a Free sample to learn more about this report.

Emerging Trend of Plant-based Products Contributes to Market Growth

The growing awareness regarding animal welfare concerns as well as environmental sustainability has developed the trend of plant-based products among consumers. Plant-based products are gaining popularity in many sectors across food industry. The evolving perception of consumers that plant-based products are safer & healthier as compared to animal-originated products is fueling the starch market growth. Growing number of people following veganism and vegetarian diets has necessitated leading manufacturers to innovate & develop starch-based food products. Potato is now extensively utilized to develop plant-based meat alternatives, which supports the potato starch market growth.


Rising Popularity of Clean Labels to Increase the Demand for Starches in the Food Industry

In the past few years, the trend of clean-label products has gained traction owing to the growing demand for healthier, safer, and natural products. Starches are becoming popular as they fit well with the clean-label tag. Starch is utilized as a natural additive in various foods and beverages to increase their thickness and stability. Research & innovation in starch sourced from potato has been proved to work well in applications such as sauces, soups, and gluten-free products. Potato derivatives are also utilized as plant-based binding agents that improve sensory appeal in a range of food products. The growing demand for organic & clean-label products is expected to boost the demand for potato-based organic starch in the forthcoming years.

Robust Demand for Cost-effective Additives to Propel Growth

The flourishing global food industry is driving innovations and new product developments by leading manufacturers. People nowadays look for nutritious products that provide indulgence. Starch is mainly used as a binding agent, thickening agent, and texturizer in food products such as bakery, soups, sauces, confectionery, and the meat industry. It is becoming popular as a cost-effective as well as clean alternative for food processors. The growing popularity for vegetarian meat alternatives is expected to fuel the demand for this starch as a low-cost meat alternative.


Consumer Awareness Regarding Health Risks Caused by Carbohydrate Consumption to Hamper Growth

The growing awareness among consumers regarding health risks caused by excessive carbohydrate consumption acts as a major restraint for the growth of this market. People are shifting their preferences towards low-carb diets to reduce the risk of lifestyle-realted health conditions such as obesity, cardiovascular diseases, and diabetes. According to the Global Diabetes Community, U.K., it is estimated that 415 million people had diabetes in 2018 across the world and the number is expected to rise to 642 million by 2040. The growing consumption of low-carb food & beverages to maintain overall health is expected to hamper the growth of the market in the foreseeable years.


By Nature Analysis

To know how our report can help streamline your business, Speak to Analyst

Organic Segment to Hold the Largest Share Backed by Growing Preference of Organic Food

The rising popularity of organic products owing to their perceived health benefits is fueling the growth of the organic potato starch segment. Organic foods are perceived to be safer and healthier as they are free from any chemicals and pesticides. Organically processed foods are emerging as mainstream retail products in the developed markets of North America & Europe. Growing popularity of clean-label food and beverages is expected to increase the demand for organic starch across the food processing industry. The flourising textile & paper industry is expected to fuel the growth of the conventional segment.

By End-user Analysis

Food & Beverages Industry Exhibits Significant CAGR Supported by Extensive Application of Starch Products

The widening application of starch across the food and beverage industry is expected to support the growth of this market. This starch form is becoming an important ingredient in a range of processed foods. It is utilized as a thickening, binding, and stabilizing agent and the demand is steadily growing on account of the rising popularity of clean-label and plant-based products. The growing demand for ready-to-eat & ready-to-cook products is also driving the demand for starch. Additionally, its increasing demand/ utilization in sweeteners is expected to propel the market growth in the foreseeable years.

By Type Analysis

Growing Popularity of Natural Ingredients to Boost Growth of the Native Potato Starch Segment 

Starch has been utilized in food, textile, and pharmaceutical industries for many years. Previously, modified starch was extensively utilized owing to is higher content of amylose. However, in recent years, the increased utilization of starch in food and beverage industry has transformed the demand dynamics to increase the demand for its native variant. Growing interest in natural and clean-label ingredients attributed to their perceived health benefits further drives the growth of the native segment.


North America Potato Starch Market Size, 2019 (USD Million)

To get more information on the regional analysis of this market, Request a Free sample

North America holds a commanding position in the potato starch market share on account of growing demand from the food and beverage industry. The market in the region is primarily propelled by the growing trend of clean-label and plant-based products. Consumers nowadays are looking for healthy products that also provide indulgence. There is a growing popularity of functional foods, which also include healthy snacks that utilize starch as a natural additive.

Europe market for potato starch holds the second-largest share in the global market which is owing to the rising interest in organic and plant-based food products in the region. This directly propels the growth of the organic starch segment in the region. Furthermore, the rising trend of consuming natural foods in the region will also boost the market growth in the upcoming years.

The market in Asia Pacific is expected to grow at a significant CAGR. The demand for starch in the region is mainly driven by the flourishing food industry in developing markets such as India and China. The growing popularity of ready-to-eat and ready-to-cook products in the region fuels the demand for this starch from the food processing industry in the region. The rising interest in trying western cuisines has increased the demand for sauces, dressings and bakery products, and convenience foods, which is expected to drive the market growth in the region.

South America and the Middle East and African regions are growing at a medium pace due to the pandemic situation. Majorly affected countries such as Brazil and South Africa, have a major impact on the non-essential food products. This has led to the decline in the sales of potato starch.


Cargill, Inc. Is Investing in Innovation & Expansion to Strengthen Market Presence

Cargill, Inc. is focused on investing in the development of innovative products to strengthen its position in the market. For instance, in September 2018, the company launched a new range of label-friendly potato starches for meat alternatives. The market exhibits a moderately consolidated structure. The industry is dominated by a few major players owing to their huge client base, strong brand loyalty, & distribution network. Key players such as Emsland Group, Ingredion, Inc. and Roquette are focusing on strategic mergers, acquisitions, and partnerships to further consolidate their market position.


  • Emsland Group – Lowe Saxony, Germany

  • Cargill, Inc. – Minnesota, U.S.

  • PEPEES Group – Lomza, Poland

  • Roquette – Lestrem, France

  • Ingredion, Inc. – Illinois, U.S.

  • KMC a.m.b.a. – Brande, Denmark

  • Coöperatie Koninklijke Cosun U.A. – Dinteloord, Netherlands

  • AGRANA Beteiligungs-AG – Vienna, Austria

  • Tereos - Moussy le Vieux, France

  • Lodaat Pharma – Illinois, U.S.


  • January, 2019 Ingredion Inc. acquired the U.S.-based Western Polymer Corporation. The company produces modified and native potato starches. This acquisition helps the company deliver raw materials for industrial purposes.

  • January 2018 – Cargill Inc. signed a joint venture with AKV Langholt AmbA and invested in its new potato starch plant in Denmark. This new facility will help meet the rising consumer demand for clean label and native starches.


An Infographic Representation of Potato Starch Market

To get information on various segments, share your queries with us

The potato starch market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading distribution channel of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth rate of the market over the recent years.

Report Scope & Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Nature

  • Organic

  • Conventional

By End-use

  • Textile & Paper

  • Food & Beverages

  • Pharmaceuticals

By Type

  • Native

  • Modified

By Geography

  • North America (the U.S., Canada, and Mexico)

  • Europe (the U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, ASEAN Nations, and Rest of Asia- Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • The Middle East & Africa (South Africa, UAE, and Rest of the Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the global market size was valued at USD 500.07 million in 2019 and is projected to reach USD 672.68 million by 2027.

In 2019, the market value stood at USD 178.75 million.

Growing at a CAGR of 3.9%, the market will exhibit steady growth in the forecast period (2020-2027).

The organic potato starch segment is expected to be the leading segment in this market during the forecast period.

Rising popularity of clean labels is the key factor driving the growth of the market.

Emsland Group, Ingredion, Inc. and Roquette are the major players in the market.

Europe dominated the market share in 2019.

Popularity of clean-label and plant-based products are expected to drive the adoption of these products globally.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
    (In Process)
  • 2023
    (In Process)

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.